Every category where a model named Smarsh Enterprise Archive for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Communications archiving and compliance	Security operations	20%	1 of 101	21%	53	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Smarsh Enterprise Archive yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Smarsh Enterprise Archive across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	0	2
GPT-5.4 mini	2	1	0	0	3
Gemini 3.5 Flash	1	1	0	4	6
Perplexity Sonar	2	0	1	0	3
Grok 4.1 Fast	3	1	0	1	5
Mistral Small	3	0	1	1	5
DeepSeek V4 Flash	1	0	2	2	5
Llama 4 Maverick	1	0	3	0	4
Qwen 3.7 Flash	0	1	1	0	2
Kimi K2	1	1	2	1	5
GLM 4.7 FlashX	1	1	0	0	2
MiniMax M2.5	1	1	1	0	3
GPT-6 Luna	1	2	0	2	5
Muse Glimmer 30B	1	2	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct37 labels14

Paraphrase25 labels8

Comparative34 labels16not counted in share

Budget-constrained15 labels2

Scale-constrained19 labels3

Negative20 labelsNone

First choiceAlternativeMentionNegative150 labels in all, every segment counted; 27 of the 43 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For most mid-market B2B companies, Smarsh or Global Relay offer the best balance of comprehensive features, proven reliability, and scalability.” GLM 4.7 FlashX · Comms archiving · direct prompt · first choice

“Smarsh Enterprise Archive is the best choice for regulated enterprises that need governed email capture, legal holds, and defensible retrieval at scale” Muse Glimmer 30B · Comms archiving · comparative prompt · first choice

“Smarsh and Intradyn are the top choices due to their balance of affordability, scalability, and support for multiple communication channels” Mistral Small · Comms archiving · paraphrase prompt · first choice

“Broad channel capture, AI search, cloud scalability | Finance/regulated industries | Top for performance; handles 28% data growth.” Grok 4.1 Fast · Comms archiving · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“complex, often vague pricing, unavailability of certain functions, slow search performance, and lack of robust technical support and documentation” Mistral Small · Comms archiving · negative prompt · hard negative

“Be cautious with platforms like Smarsh, based on consistent user and competitor feedback highlighting key issues” Grok 4.1 Fast · Comms archiving · negative prompt · hard negative

“Smarsh and Global Relay are the "gold standards" for massive Wall Street enterprises, they are notoriously complex to implement and often charge heavy fees” Gemini 3.5 Flash · Comms archiving · direct prompt · soft negative

“pricing and implementation are typically scoped for larger budgets, which can make it a heavier lift for mid-market B2B companies” DeepSeek V4 Flash · Comms archiving · direct prompt · soft negative

Named alongside

The products named in the same answers as Smarsh Enterprise Archive, over the 150 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Smarsh Enterprise Archive was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Proofpoint Enterprise Archive100 of 15013Compare →

Global Relay91 of 1503Not among the top eight

Mimecast Cloud Archive76 of 15010Compare →

Microsoft Purview63 of 15016Compare →

Jatheon59 of 15010Compare →

Google Vault40 of 15013Compare →

Barracuda Cloud Archiving Service29 of 1505Compare →

Archive36027 of 1501Not among the top eight

MailStore Server25 of 1509Compare →

Theta Lake25 of 1500Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Smarsh Enterprise Archive. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 148 of the 150 answers that named Smarsh Enterprise Archive and are not a share of its labels.

Domains cited

jatheon.com116

archondatastore.com76

smarsh.comYour site75

gartner.com65

g2.com61

expertinsights.com52

zipdo.co48

f6s.com43

proofpoint.com42

worldmetrics.org42

545 of the 620 domain citations in answers naming Smarsh Enterprise Archive came from somebody else's page.

Pages cited

jatheon.com/blog/best-data-archiving-software105

archondatastore.com/blog/email-archiving-solutions57

gartner.com/reviews/market/digital-communications-governance-and-archiving-solutions51

expertinsights.com/compliance/the-top-email-archiving-solutions-for-businesses47

wordwatch.io/blog/best-communications-archiving-platforms-202639

f6s.com/software/category/communication-archiving32

proofpoint.com/us/products/digital-communications-governance/archive31

aiemaily.com/blog/best-email-archiving-software-for-compliance22

Pages are listed as the models cited them.

Search and answers

Where Smarsh Enterprise Archive stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “communications archiving platform”

–

not in the top ten

Position for “communications archiving platforms”

–

not in the top ten

Searches for its name, Google: 10 a month (“smarsh enterprise archive”)
AI search demand for its name, est.: 0 a month
Organic visits to its site: about 13,262 a month
Searches its site ranks for: 2,585 · 244 in the top three
Sites linking to it: 3,085
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

120+ ads · 116 text, 4 video · 77 shown in the last 30 days

First shown October 2021, as Smarsh Inc., verified. Ads started 2025-11 to 2026-10: 85 in the year, 35 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

20%

rank 1 of 101 in comms archiving

First choices

across its categories

Named in: 150 answers
Its own site cited: in 148 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on smarsh.com

1,831

subdomains included

Content

1,411

counted in the table below

Documentation

Product · Integration

46 · 2

Kind	Pages	Last 90 days	Latest	Categories named
Blog	834	14	2026-09-28	TPRM
Report or ebook	190	undated
News or press	162	undated
Webinar or virtual event	98	0	2020-07-01	TPRM
Podcast or video	64	0	2022-12-20
Case study	25	undated
Conference or event	22	0	2025-11-20
Comparison	7	1	2026-07-10
Glossary or explainer	5	0	2026-01-28
Template or tool	4	undated

Most recent

2026-09-28Early case intelligence legal discovery blog
2026-09-23Finra rule 2210 ai supervision blog
2026-09-23Government records retention schedule blog
2026-09-23Government records management 2026 ai cloud compliance blog
2026-09-21What can you do with mcp blog
2026-09-16Agentic intelligence launch blog

How it is countedHide how it is counted

Every page smarsh.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Smarsh Enterprise Archive

What the judge wrote, as written, with how often. The vendor table decides that these count as Smarsh Enterprise Archive; a claim can dispute any of them.

Smarsh 51Smarsh Archive 1Smarsh Enterprise Platform 1

Follow Smarsh Enterprise Archive

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Smarsh Enterprise Archive is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Preserve, enrich and analyze communications data at scale with the cloud-native Smarsh Archive.
smarsh.com
For: regulated organizations
smarsh.com/platform
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Smarsh Enterprise Archive's own pages state, read October 5, 2026: smarsh.com, trust.smarsh.com, smarsh.com/platform, smarsh.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Smarsh Enterprise Archive's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Smarsh Enterprise Archive, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Smarsh Enterprise Archive by email, built from the raw record of the edition. It shows:

where Smarsh Enterprise Archive is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Smarsh Enterprise Archive, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Smarsh Enterprise Archive is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend Smarsh Enterprise Archive first in Communications archiving and compliance this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/security/communications-archiving-and-compliance/"><img src="https://it-ai-index.com/badges/2026-10/smarsh-enterprise-archive--communications-archiving-and-compliance-wide.svg" alt="AI models' first choice in Communications archiving and compliance, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Communications archiving and compliance standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/security/communications-archiving-and-compliance/"><img src="https://it-ai-index.com/badges/2026-10/smarsh-enterprise-archive--communications-archiving-and-compliance-square.svg" alt="AI models' first choice in Communications archiving and compliance, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Communications archiving and compliance standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/security/communications-archiving-and-compliance/"><img src="https://it-ai-index.com/badges/2026-10/smarsh-enterprise-archive--communications-archiving-and-compliance-compact.svg" alt="AI models' first choice in Communications archiving and compliance, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Communications archiving and compliance standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.