Every category where a model named Fortra Brand Protection for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Digital risk protection	Security operations	4%	8 of 86	0%	9	under 10 labels · led by UpGuard BreachSight at 22%

Movement

This is the first edition on this tier, so no move can be computed for Fortra Brand Protection yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Fortra Brand Protection across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	1	1	2
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	1	0	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	0	1
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labels1

Paraphrase5 labels1

Comparative9 labelsNone

Budget-constrained2 labelsNone

Scale-constrained0 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative25 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The best digital risk protection platform for a mid-market B2B company is Fortra Brand Protection” Llama 4 Maverick · DRP · direct prompt · first choice

“My default pick would be Fortra Brand Protection (the former PhishLabs service)” GPT-6 Luna · DRP · paraphrase prompt · first choice

“Consider managed services like Fortra or Netcraft for hands-off needs.” Grok 4.1 Fast · DRP · negative prompt · alternative

“worth considering as a potentially more cost-effective alternative” MiniMax M2.5 · DRP · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Fortra Brand Protection, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fortra Brand Protection was named but was not.

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ProductSame answerTook the first choice insteadHead to head

ZeroFox14 of 255Not among the top eight

Recorded Future13 of 252Not among the top eight

Netcraft11 of 252Not among the top eight

CloudSEK XVigil7 of 251Not among the top eight

Group-IB Digital Risk Protection7 of 251Not among the top eight

Proofpoint Digital Risk Protection7 of 251Not among the top eight

SOCRadar Extended Threat Intelligence5 of 250Not among the top eight

BrandShield4 of 251Not among the top eight

Flare4 of 250Not among the top eight

Recorded Future Digital Risk Protection3 of 251Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Fortra Brand Protection. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 25 of the 25 answers that named Fortra Brand Protection and are not a share of its labels.

Domains cited

expertinsights.com20

guideflow.com17

upguard.com15

g2.com14

netcraft.com10

worldmetrics.org10

breachsense.com8

cyberpress.org8

fortra.comYour site8

gartner.com8

110 of the 118 domain citations in answers naming Fortra Brand Protection came from somebody else's page.

Pages cited

expertinsights.com/security-operations/top-digital-risk-protection-solutions18

guideflow.com/blog/digital-risk-protection-software16

upguard.com/blog/best-digital-risk-protection-drp-software-platforms-and-solutions12

g2.com/categories/digital-risk-protection-drp-platforms10

worldmetrics.org/best/digital-risk-protection-software9

netcraft.com/blog/best-digital-risk-protection-providers8

cyberpress.org/best-digital-risk-protection-drp-platforms7

cybersecuritynews.com/best-digital-risk-protection-drp-platforms7

Pages are listed as the models cited them.

Search and answers

fortra.com is not in Google's top ten for any of the category's searches. In the answers, Fortra Brand Protection takes 4% of first choices and UpGuard BreachSight takes 22%.

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In search

Google, US estimates

Position for “digital risk protection platform”

–

not in the top ten

Position for “digital risk protection platforms”

–

not in the top ten

Searches for its name, Google: 30 a month (“fortra brand protection”)
AI search demand for its name, est.: 0 a month
Its company's site: fortra.com shared with Fortra's other products; the figures are the site's
Organic visits to its site: about 125,581 a month
Searches its site ranks for: 18,051 · 898 in the top three
Sites linking to it: 8,577
Paid Google search: 2 searches its ads show for, about 2 clicks and $34 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 96 text, 20 image, 4 video · 60 shown in the last 30 days

First shown February 2022, as Fortra, LLC, verified. Ads started 2025-10 to 2026-09: 45 in the year, 75 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 8 of 86 in DRP

Segment leader

22%

UpGuard BreachSight

First choices: 2 across its categories
Named in: 25 answers
Its own site cited: in 25 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Fortra Brand Protection

What the judge wrote, as written, with how often. The vendor table decides that these count as Fortra Brand Protection; a claim can dispute any of them.

Fortra 1Fortra (formerly PhishLabs) 1Fortra PhishLabs / Fortra Brand Protection 1Fortra/BlueVoyant 1Fortra/PhishLabs 1PhishLabs/Fortra 1

Follow Fortra Brand Protection

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Fortra is the company behind Fortra Brand Protection.

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On record

Company records

Also from Fortra: Fortra Automate, Fortra Globalscape EFT, Fortra GoAnywhere, Fortra GoAnywhere MFT, Fortra PhishLabs, Fortra's GoAnywhere, Fortra's GoAnywhere MFT

In its own words

Stated by the vendor, not checked

Positioning: Turn insights into action with expert intelligence and rapid takedowns that defend what matters most.
fortra.com/platform/brand-protection
For: security teams
fortra.com/platform/brand-protection
Price stated: Request a quote today to learn more about how Fortra Brand Protection can help you. fortra.com/platform/brand-protection/quote
Customers named: Air BNBADPBell CanadaCitigroupDeloitteGodaddyDeltaProgressive
Not stated on the pages read: Starting price, free plan or trial, integrations, certifications, hosting

What Fortra Brand Protection's own pages state, read October 5, 2026: fortra.com/platform/brand-protection, fortra.com/lp/brand-protection-for-financial-services, fortra.com/platform/brand-protection/demo, fortra.com/platform/brand-protection/quote, fortra.com/platform/brand-protection/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fortra Brand Protection's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fortra Brand Protection, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Fortra Brand Protection by email, built from the raw record of the edition. It shows:

where Fortra Brand Protection is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Fortra Brand Protection, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.