Every category where a model named Delinea for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Non-human identity management	Identity and access	7%	6 of 128	0%	12	accepted challenger
Identity threat detection and response	Identity and access	0%	21 of 105	0%	6	under 10 labels · led by Huntress Managed ITDR at 51%

Movement

This is the first edition on this tier, so no move can be computed for Delinea yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Delinea across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	1	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	1	1	0	2
Grok 4.20	0	0	1	1
Mistral Small	0	1	1	2
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	2	1	3
Kimi K2	1	0	1	2
GLM 4.7 FlashX	1	1	0	2
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase15 labels3

Comparative11 labelsNone

Budget-constrained1 labelNone

Scale-constrained5 labels1

Negative7 labelsNone

First choiceAlternativeMentionNegative45 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I would recommend Delinea as the best *single-platform* starting point” Perplexity Sonar · NHI management · paraphrase prompt · first choice

“Delinea (formerly Thycotic/Centrify) is the most recommended tool.” GLM 4.7 FlashX · NHI management · paraphrase prompt · first choice

“Top Recommendation: Delinea (Secret Server Cloud)” Kimi K2 · NHI management · paraphrase prompt · first choice

“Choose Delinea, BeyondTrust, or CyberArk if privileged access management is the center of your security program.” Perplexity Sonar · ITDR · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Delinea, over the 45 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Delinea was named but was not.

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ProductSame answerTook the first choice insteadHead to head

CyberArk Identity Security Platform24 of 455Not among the top eight

HashiCorp Vault23 of 451Compare →

BeyondTrust16 of 450Not among the top eight

Akeyless12 of 451Compare →

Microsoft Entra ID9 of 451Not among the top eight

CrowdStrike Falcon Identity Protection8 of 452Not among the top eight

Silverfort ITDR8 of 451Not among the top eight

JumpCloud7 of 455Compare →

Huntress Managed ITDR7 of 454Not among the top eight

Microsoft Defender for Identity7 of 454Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Delinea. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 41 of the 45 answers that named Delinea and are not a share of its labels.

Domains cited

startwithidentity.com19

cyberpress.org18

cybersecuritynews.com16

startupstash.com16

expertinsights.com15

delinea.comYour site13

sourceforge.net12

guideflow.com11

microsoft.com10

oneidentity.com10

127 of the 140 domain citations in answers naming Delinea came from somebody else's page.

Pages cited

guideflow.com/blog/machine-identity-management-software10

parse.gl/prompts/p/we-need-to-manage-the-identity-and-access-for-our-non-human-users-eg-se10

huntress.com/itdr-guide/best-itdr-vendors9

sailpoint.com/products/machine-identity-security9

gitnux.org/best/service-account-management-software8

keyfactor.com/blog/a-look-across-the-machine-identity-management-tool-landscape8

startwithidentity.com/rankings8

cyberpress.org/machine-identity-management-by-use-case7

Pages are listed as the models cited them.

Search and answers

delinea.com is not in Google's top ten for any of the category's searches. In the answers, Delinea takes 7% of first choices and JumpCloud takes 14%.

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In search

Google, US estimates

Position for “non-human identity management platforms”

–

not in the top ten

Position for “best non-human identity management platform”

–

not in the top ten

Searches for its name, Google: 6,600 a month (“delinea”)
AI search demand for its name, est.: 218 a month
Organic visits to its site: about 85,859 a month
Searches its site ranks for: 8,506 · 463 in the top three
Sites linking to it: 6,146
Paid Google search: 3 searches its ads show for, about 5 clicks and $78 a month (estimate)

Ads on GoogleDetailLess

91+ ads · 81 text, 5 image, 5 video · 91 shown in the last 30 days

First shown June 2022, as Delinea Inc, verified. Ads started 2025-10 to 2026-09: 75 in the year, 16 before. 29 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 6 of 128 in NHI management

Segment leader

14%

JumpCloud

First choices: 4 across its categories
Named in: 45 answers
Its own site cited: in 41 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on delinea.com

3,744

subdomains included

Content

1,934

counted in the table below

Documentation

973

Product · Integration

101 · 13

Kind	Pages	Last 90 days	Latest
Blog	652	8	2026-09-24
Conference or event	490	undated
News or press	272	undated
Webinar or virtual event	202	undated
Glossary or explainer	135	0	2023-03-23
Report or ebook	64	undated
Podcast or video	39	7	2026-09-01
Case study	38	0	2026-05-22
Comparison	32	2	2026-09-16
Template or tool	10	0	2025-08-19

Most recent

2026-09-24When ai agents become the attacker blog
2026-09-22Securing ai agents already running on your endpoints blog
2026-09-17Delinea joins project glasswing blog
2026-09-16Iso 27001 vs soc 2 comparison
2026-09-15Iam deployment considerations blog
2026-09-10Securing autonomous agents biosafety containment blog

Events in person

Upcoming

November 3, 2026Race to Zero Event SeriesSt. Louis, United States · hosts
November 10, 2026Race to Zero Event SeriesSan Diego, United States · hosts
December 1, 2026Race to Zero Event SeriesWashington, DC, United States · hosts
December 10, 2026Race to Zero Event SeriesPhiladelphia, United States · hosts

Last twelve months

October 29, 2026Race to Zero Event SeriesToronto, Canada · hosted
October 27, 2026Race to Zero Event SeriesDetroit, United States · hosted
October 27, 2026Copenhagen Customer DayNimb Hotel, Copenhagen, Denmark · hosted
October 7, 2026Race to Zero Event SeriesDallas, United States · hosted
September 30, 2026Race to Zero Event SeriesChicago, United States · hosted
August 17, 2026 to August 20, 2026AFCEA Technet AugustaAugusta, United States
July 22, 2026UKI Customer Day Experience 2026London · hosted

As the event pages on delinea.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page delinea.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Delinea

What the judge wrote, as written, with how often. The vendor table decides that these count as Delinea; a claim can dispute any of them.

Delinea (formerly Thycotic) 3Delinea/BeyondTrust 1delinea 1

Follow Delinea

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Delinea is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: AI-driven identity security, authorization and PAM solutions to secure privileged access across your organization in real time.
delinea.com
For: enterprises
delinea.com
Price stated: at no cost delinea.com/platformupgrade
Free plan or trial: 30-day trial delinea.com
Certifications: Leader, Gartner Magic Quadrant for PAM, 2025EU-US DPFSOC 1 Type 2CCPADESC Cloud Service ProviderGDPRISO/IEC 27001:2022PCI DSS v4.0.1
Customers named: Robert WeedBoynerThe Trade DeskGuidePoint Security
Not stated on the pages read: Starting price, integrations, hosting

What Delinea's own pages state, read September 28, 2026: delinea.com, trust.delinea.com, delinea.com/platformupgrade, delinea.com/customers, delinea.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Delinea's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Delinea, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Delinea by email, built from the raw record of the edition. It shows:

where Delinea is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Delinea, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.