Small business▲+5Since September 2026: 7% → 12%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 7% in September 2026
Inside the floor by 6 pointsRank 4 → 3 of 41
Bitwarden · 3 categories · RankedBitwarden Secrets Manager
72Judge labels
14First choices
10Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
12% in Secrets for small business buyers
Rank 6 of 59 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 12% of its 17 labels there were negative.
What the models named instead of Bitwarden Secrets Manager →By buyer segmentRead the same way at every buyer size.
Small business3 of 43
12%39 labels
accepted challenger
Mid-market6 of 59
3%17 labels
accepted challenger
Enterprise14 of 53
2%9 labels
under the label threshold
In secrets · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Bitwarden Secrets Manager for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Secrets management | Identity and access | 3% | 6 of 59 | 12% | 17 | accepted challenger | ▼−1Since September 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Non-human identity management | Identity and access | 0% | 56 of 128 | 0% | 1 | under 10 labels · led by JumpCloud at 14% | |
| Privileged access management | Identity and access | 0% | 27 of 73 | 0% | 1 | under 10 labels · led by Delinea Secret Server at 37% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Bitwarden Secrets Manager held within the floor in all three categories: no change cleared 11 points.
Best category · Secrets · by segment
Mid-market▼−1Since September 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 5% in September 2026
Inside the floor by 10 pointsRank 4 → 6 of 54
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 27 → 11 of 53
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Secrets | 5% | 4% | ▼−1Since September 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 6 of 59 |
| NHI management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 56 of 128, unchanged |
| PAM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 27 of 73, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Bitwarden Secrets Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Bitwarden Secrets Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 1 | 0 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 1 | 3 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labels3
Paraphrase7 labels1
Comparative15 labels2not counted in share
Budget-constrained27 labels10
Scale-constrained6 labelsNone
Negative10 labels1not counted in share
First choiceAlternativeMentionNegative72 labels in all, every segment counted; 14 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The best secrets management tool for a company with a limited budget is Bitwarden Secrets Manager, as it is an open-source solution that delivers solid value.” Llama 4 Maverick · Secrets · budget prompt · first choice
“The "Best Overall" Low-Cost Solution: Bitwarden Secrets Manager” Qwen 3.7 Flash · Secrets · budget prompt · first choice
“brings open-source transparency to developer secrets and is self-hostable for teams needing data sovereignty on a budget” Claude Haiku 4.5 · Secrets · budget prompt · alternative
“excellent for small teams that want a simple, secure solution with a generous free tier and self‑hosting options” GLM 4.7 FlashX · Secrets · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“1Password / Bitwarden ... *Cons:* Not designed for automated machine-to-machine communication” Qwen 3.7 Flash · Secrets · scale prompt · soft negative
“researchers demonstrating 12 attack scenarios against Bitwarden” Claude Haiku 4.5 · Secrets · negative prompt · soft negative
Named alongside
The products named in the same answers as Bitwarden Secrets Manager, over the 71 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bitwarden Secrets Manager was named but was not.ShowHide
Named alongside
The products named in the same answers as Bitwarden Secrets Manager, over the 71 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bitwarden Secrets Manager was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Bitwarden Secrets Manager. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 59 of the 71 answers that named Bitwarden Secrets Manager and are not a share of its labels.
Domains cited
infisical.com39
dev.to29
blog.gitguardian.com28
bitwarden.comYour site23
doppler.com22
dupple.com22
g2.com21
pulumi.com19
envmanager.com17
akeyless.io16
213 of the 236 domain citations in answers naming Bitwarden Secrets Manager came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
bitwarden.com is not in Google's top ten for any of the category's searches. In the answers, Bitwarden Secrets Manager takes 3% of first choices and HashiCorp Vault takes 31%.ShowHide
Search and answers
bitwarden.com is not in Google's top ten for any of the category's searches. In the answers, Bitwarden Secrets Manager takes 3% of first choices and HashiCorp Vault takes 31%.
ShowHideIn search
Google, US estimatesPosition for “secrets management tool”
–
not in the top ten
Position for “secrets management tools”
–
not in the top ten
- Searches for its name, Google
- 590 a month (“bitwarden secrets manager”)
- AI search demand for its name, est.
- 5 a month
- Its company's site
- bitwarden.com shared with Bitwarden's other products; the figures are the site's
- Organic visits to its site
- about 474,514 a month
- Searches its site ranks for
- 7,137 · 1,221 in the top three
- Sites linking to it
- 22,976
- Paid Google search
- 1 searches its ads show for, about 12 clicks and $62 a month (estimate)
In answers
This editionShare of first choices
3%
rank 6 of 59 in secrets
Segment leader
31%
HashiCorp Vault
- First choices
- 14 across its categories
- Named in
- 71 answers
- Its own site cited
- in 59 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Bitwarden Secrets Manager
What the judge wrote, as written, with how often. The vendor table decides that these count as Bitwarden Secrets Manager; a claim can dispute any of them.
Bitwarden 6Bitwarden Enterprise 1
Follow Bitwarden Secrets Manager
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Bitwarden is the company behind Bitwarden Secrets Manager.ShowHide
The company
Bitwarden is the company behind Bitwarden Secrets Manager.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Secure your secrets. Manage AI agent access.
- For
- developers and DevOps teams
- Price stated
- Free, Teams, Enterprise bitwarden.com/products/secrets-manager
- Starting price
- 6 bitwarden.com/products/secrets-manager
- Free plan or trial
- Free; Start Free Trial bitwarden.com/products/secrets-manager
- Certifications
- ISO 27001
- Customers named
- Titanom TechnologiesAccuRanker
- Not stated on the pages read
- Integrations, hosting
What Bitwarden Secrets Manager's own pages state, read September 28, 2026: bitwarden.com/products/secrets-manager, bitwarden.com/resources/bitwarden-secrets-manager-product-demo-replay, bitwarden.com/resources/titanom-technologies-bitwarden-secrets-manager, bitwarden.com/resources/bitwarden-secrets-manager-right-choice-for-secure-secrets-management, community.bitwarden.com/t/secrets-manager-beta/38975. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Bitwarden Secrets Manager's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Bitwarden Secrets Manager, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Bitwarden Secrets Manager by email, built from the raw record of the edition. It shows:
- where Bitwarden Secrets Manager is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Bitwarden Secrets Manager, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.