Every category where a model named Bitwarden Secrets Manager for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Secrets management	Identity and access	5%	4 of 40	7%	14	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Bitwarden Secrets Manager yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Bitwarden Secrets Manager across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	1	0	2
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	1	0	0	0	1
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	2	0	2
Mistral Small	1	0	0	0	1
DeepSeek V4 Flash	0	1	1	0	2
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	1	1	3
Kimi K2	0	1	1	0	2
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase3 labels1

Comparative14 labelsNone

Budget-constrained16 labels6

Scale-constrained2 labelsNone

Negative12 labels1not counted in share

First choiceAlternativeMentionNegative53 labels in all, every segment counted; 7 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Bitwarden Secrets Manager if you are a small team (under 3 users) that wants a cloud-hosted, secure, and reputable SaaS for $0.” Gemini 3.5 Flash · Secrets · budget prompt · first choice

“Infisical (self-hosted) and Bitwarden Secrets Manager (SaaS) are the most budget-friendly options” Mistral Small · Secrets · budget prompt · first choice

“Start with Bitwarden (self-hosted) for simplicity” Claude Haiku 4.5 · Secrets · budget prompt · first choice

“Consider migrating to alternatives like Bitwarden, 1Password, or enterprise-focused solutions” Kimi K2 · Secrets · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Several vendors now offer specific "Secrets Management" suites (e.g., 1Password Secrets Automation, Bitwarden Secrets Manager)” Qwen 3.7 Flash · Secrets · negative prompt · soft negative

Named alongside

The products named in the same answers as Bitwarden Secrets Manager, over the 53 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bitwarden Secrets Manager was named but was not.

ProductSame answerTook the first choice insteadHead to head

HashiCorp Vault49 of 535Not in the top three

Doppler46 of 5324Not in the top three

AWS Secrets Manager44 of 532Not in the top three

Infisical39 of 5314Not in the top three

1Password39 of 534Not in the top three

Google Secret Manager25 of 531Not in the top three

Azure Key Vault22 of 532Not in the top three

OpenBao17 of 531Not in the top three

Akeyless11 of 531Not in the top three

SOPS11 of 530Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Bitwarden Secrets Manager. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 37 of the 53 answers that named Bitwarden Secrets Manager and are not a share of its labels.

Domains cited

blog.gitguardian.com29

envmanager.com24

startwithidentity.com23

cybervendorguide.com16

doppler.com15

g2.com15

infisical.com15

dev.to12

krypthq.com11

pickmysoft.com11

171 of the 171 domain citations in answers naming Bitwarden Secrets Manager came from somebody else's page.

Pages cited

blog.gitguardian.com/top-secrets-management-tools29

envmanager.com/blog/best-secrets-management-tools22

startwithidentity.com/rankings/best-secrets-management-tools18

cybervendorguide.com/guides/secrets-management13

dev.to/thedailyagent/top-6-secrets-management-tools-for-devs-in-2026-4ahe11

krypthq.com/blog/best-secrets-management-tools11

pickmysoft.com/blog/best-secrets-management-tools11

cycode.com/blog/best-secrets-management-tools10

Pages are listed as the models cited them.

Names read as Bitwarden Secrets Manager

What the judge wrote, as written, with how often. The vendor table decides that these count as Bitwarden Secrets Manager; a claim can dispute any of them.

Bitwarden 3Bitwarden (Business Plan) 1Bitwarden Organizations 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Bitwarden Secrets Manager's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Bitwarden Secrets Manager, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at bitwarden.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.