Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 15 of 41
AWS Systems Manager Parameter Store
6Judge labels
2First choices
2Negative labels
5 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. AWS Systems Manager Parameter Store was named 3 times in Secrets, where HashiCorp Vault led with 31%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business15 of 43
0%3 labels
under the label threshold
Mid-market7 of 59
3%3 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In secrets · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named AWS Systems Manager Parameter Store for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Secrets management | Identity and access | 3% | 7 of 59 | 33% | 3 | under 10 labels · led by HashiCorp Vault at 31% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, AWS Systems Manager Parameter Store held within the floor in its one category: no change cleared 11 points.
Best category · Secrets · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 19 → 10 of 54
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Secrets | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 7 of 59 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated AWS Systems Manager Parameter Store across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated AWS Systems Manager Parameter Store across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained3 labels2
Scale-constrained0 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative6 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If your company is mostly on AWS, start with AWS Systems Manager Parameter Store Standard: standard parameters have no additional charge” GPT-6 Luna · Secrets · budget prompt · first choice
“AWS SSM Parameter Store or GCP/Azure native stores | Costs pennies, highly secure, and is already integrated with your cloud IAM.” Gemini 3.5 Flash · Secrets · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“AWS Systems Manager Parameter Store for true secrets... Parameter Store is a configuration data store.” Muse Glimmer 30B · Secrets · negative prompt · hard negative
Named alongside
The products named in the same answers as AWS Systems Manager Parameter Store, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Systems Manager Parameter Store was named but was not.ShowHide
Named alongside
The products named in the same answers as AWS Systems Manager Parameter Store, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Systems Manager Parameter Store was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named AWS Systems Manager Parameter Store. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 6 of the 6 answers that named AWS Systems Manager Parameter Store and are not a share of its labels.
Domains cited
infisical.com5
cyberpress.org4
doppler.com4
akeyless.io3
aws.amazon.comYour site3
cycode.com3
cheatsheetseries.owasp.org2
cybersecuritynews.com2
envmanager.com2
g2.com2
Twenty-seven of the thirty domain citations in answers naming AWS Systems Manager Parameter Store came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as AWS Systems Manager Parameter Store
What the judge wrote, as written, with how often. The vendor table decides that these count as AWS Systems Manager Parameter Store; a claim can dispute any of them.
AWS Systems Manager (SSM) Parameter Store 1AWS Systems Manager Parameter Store Standard 1
Follow AWS Systems Manager Parameter Store
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
AWS is the company behind AWS Systems Manager Parameter Store.ShowHide
The company
AWS is the company behind AWS Systems Manager Parameter Store.
ShowHideOn record
Company records- Also from AWS
- AWS ACM, AWS ACM Private CA, AWS ALB, AWS ALB/ELB, AWS ALB/NLB, AWS API Gateway HTTP APIs, AWS Amazon Aurora, AWS App Runner and 87 more
In its own words
Stated by the vendor, not checked- Positioning
- a centralized data store for your configuration data
- For
- customers with workloads in multiple AWS accounts that require shared, synchronized configuration data
- Price stated
- For advanced parameter pricing, see Systems Manager Pricing. aws.amazon.com/blogs/mt/introducing-parameter-store-cross-account-sharing
- Hosting
- all AWS Regions, including the AWS GovCloud (US) Regionsmultiple AWS RegionsAWS GovCloud (US) Regionsthe China Regions
- Not stated on the pages read
- Starting price, free plan or trial, integrations, certifications, customers
What AWS Systems Manager Parameter Store's own pages state, read October 6, 2026: aws.amazon.com/blogs/mt/introducing-parameter-store-cross-account-sharing, aws.amazon.com/blogs/compute/using-system-manager-parameter-as-an-alias-for-ami-id, aws.amazon.com/blogs/mt/interesting-articles-on-ec2-systems-manager-parameter-store, aws.amazon.com/blogs/compute/simplify-ami-discovery-with-amazon-ec2-and-ssm-parameter-store, aws.amazon.com/blogs/mt/query-for-the-latest-windows-ami-using-systems-manager-parameter-store. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS Systems Manager Parameter Store's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS Systems Manager Parameter Store, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for AWS Systems Manager Parameter Store by email, built from the raw record of the edition. It shows:
- where AWS Systems Manager Parameter Store is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name AWS Systems Manager Parameter Store, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.