Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 11 → 9 of 41
SOPS
25Judge labels
1First choices
5Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
2% in Secrets for mid-market buyers
Rank 9 of 59 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 10% of its 10 labels there were negative.
What the models named instead of SOPS →By buyer segmentRead the same way at every buyer size.
Small business9 of 43
0%13 labels
accepted challenger
Mid-market9 of 59
2%10 labels
accepted challenger
Enterprise36 of 53
0%2 labels
under the label threshold
In secrets · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named SOPS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Secrets management | Identity and access | 2% | 9 of 59 | 10% | 10 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, SOPS held within the floor in its one category: no change cleared 11 points.
Best category · Secrets · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 11 → 8 of 54
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 32 → 43 of 53
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Secrets | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 9 of 59 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated SOPS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated SOPS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 2 | 0 | 3 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative5 labelsNone
Budget-constrained12 labels1
Scale-constrained2 labelsNone
Negative5 labelsNone
First choiceAlternativeMentionNegative25 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with SOPS if you want the absolute cheapest option and are comfortable managing keys and access yourself.” GLM 4.7 FlashX · Secrets · budget prompt · first choice
“Mozilla SOPS | No servers to hack, no hosting costs, and secrets are securely version-controlled alongside your code.” Gemini 3.5 Flash · Secrets · budget prompt · alternative
“Choose OpenBao or SOPS if your team is very price-sensitive and has the technical capacity to run it yourself.” Perplexity Sonar · Secrets · budget prompt · alternative
“The Alternative: If you absolutely must store secrets in Git (for GitOps workflows), use SOPS” Gemini 3.5 Flash · Secrets · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Tools such as SOPS can help keep files encrypted in Git, but that alone doesn’t give you centralized runtime access control” GPT-6 Luna · Secrets · negative prompt · soft negative
Named alongside
The products named in the same answers as SOPS, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SOPS was named but was not.ShowHide
Named alongside
The products named in the same answers as SOPS, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SOPS was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named SOPS. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 22 of the 25 answers that named SOPS and are not a share of its labels.
Domains cited
infisical.com16
blog.gitguardian.com14
doppler.com11
cycode.com9
envmanager.com9
akeyless.io8
keepersecurity.com8
sourceforge.net8
dupple.com7
cybersecuritynews.com6
No domain is on file for SOPS, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where SOPS stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where SOPS stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 74,000 a month (“sops”)
- AI search demand for its name, est.
- 8,602 a month
- Its own site
- No site of its own on file, so no site figures
In answers
This editionShare of first choices
2%
rank 9 of 59 in secrets
Segment leader
31%
HashiCorp Vault
- First choices
- 1 across its categories
- Named in
- 25 answers
- Its own site cited
- No site on file to match
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as SOPS
What the judge wrote, as written, with how often. The vendor table decides that these count as SOPS; a claim can dispute any of them.
Mozilla SOPS (Secrets Operations) 2SOPS + age 1
Follow SOPS
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SOPS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SOPS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for SOPS by email, built from the raw record of the edition. It shows:
- where SOPS is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name SOPS, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.