Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 26 → 14 of 81
AWS · 1 category · RankedAWS Step Functions
46Judge labels
1First choices
10Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
2% in Orchestration for enterprise buyers
Rank 18 of 79 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 22% of its 18 labels there were negative.
What the models named instead of AWS Step Functions →By buyer segmentRead the same way at every buyer size.
Small business14 of 86
0%7 labels
under the label threshold
Mid-market18 of 79
0%18 labels
accepted challenger
Enterprise10 of 108
2%21 labels
criticized challenger
In orchestration · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named AWS Step Functions for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Workflow orchestration | Data platform | 0% | 18 of 79 | 22% | 18 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, AWS Step Functions held within the floor in its one category: no change cleared 11 points.
Best category · Orchestration · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 61 → 18 of 72
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 66 → 10 of 103
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Orchestration | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 61 → 18 of 79 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated AWS Step Functions across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated AWS Step Functions across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 2 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 1 | 2 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase3 labelsNone
Comparative13 labelsNone
Budget-constrained4 labels1
Scale-constrained8 labelsNone
Negative14 labelsNone
First choiceAlternativeMentionNegative46 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Teams already deep in one cloud should lean on that cloud's native option, AWS Step Functions” Claude Haiku 4.5 · Orchestration · comparative prompt · alternative
“Winner: AWS Step Functions or Google Cloud Workflows ... 100% serverless” Gemini 3.5 Flash · Orchestration · budget prompt · alternative
“Event-driven microservices | Temporal or AWS Step Functions” DeepSeek V4 Flash · Orchestration · negative prompt · alternative
“Workflows mostly connecting AWS services: Step Functions” GPT-6 Luna · Orchestration · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“High vendor lock-in — JSON-based state machines, difficult to migrate.” Kimi K2 · Orchestration · negative prompt · hard negative
“if you need cloud portability or haven't checked limits and pricing... It ties workflows to AWS” GPT-6 Luna · Orchestration · negative prompt · soft negative
“workflows built on these platforms are difficult to migrate if cloud strategy changes” Claude Haiku 4.5 · Orchestration · negative prompt · soft negative
“Deep integration with AWS, but limited if you’re not AWS-heavy.” GLM 4.7 FlashX · Orchestration · scale prompt · soft negative
Named alongside
The products named in the same answers as AWS Step Functions, over the 46 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Step Functions was named but was not.ShowHide
Named alongside
The products named in the same answers as AWS Step Functions, over the 46 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Step Functions was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named AWS Step Functions. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 46 answers that named AWS Step Functions and are not a share of its labels.
Domains cited
ones.com13
kanerika.com12
kestra.io12
cio.economictimes.indiatimes.com11
larksuite.com11
reddit.com11
teamwork.com11
airflow.apache.org10
bmc.com10
elementum.ai10
111 of the 111 domain citations in answers naming AWS Step Functions came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where AWS Step Functions stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where AWS Step Functions stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 4,400 a month (“aws step functions”)
- AI search demand for its name, est.
- 322 a month
- Its own site
- It sits on AWS's site (aws.amazon.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 18 of 79 in orchestration
Segment leader
21%
Prefect
- First choices
- 1 across its categories
- Named in
- 46 answers
- Its own site cited
- in 39 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as AWS Step Functions
What the judge wrote, as written, with how often. The vendor table decides that these count as AWS Step Functions; a claim can dispute any of them.
Step Functions 2
Follow AWS Step Functions
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
AWS is the company behind AWS Step Functions.ShowHide
The company
AWS is the company behind AWS Step Functions.
ShowHideOn record
Company records- Also from AWS
- AWS ACM, AWS ACM Private CA, AWS ALB, AWS ALB/ELB, AWS ALB/NLB, AWS API Gateway HTTP APIs, AWS Amazon Aurora, AWS App Runner and 87 more
In its own words
Stated by the vendor, not checked- Positioning
- Build and orchestrate distributed applications faster with visual workflows
- For
- organizations
- Price stated
- Step Functions offers pay-for-use billing model aws.amazon.com/step-functions/faqs
- Starting price
- $0.000025 aws.amazon.com/step-functions/pricing
- Free plan or trial
- Try AWS Step Functions for free; The AWS Step Functions free tier includes 4,000 state transitions each month. aws.amazon.com/step-functions/details
- Integrations claimed
- 220 aws.amazon.com/step-functions · 200 aws.amazon.com/step-functions/faqs pages disagree
- Certifications
- HIPAAFedRAMPSOCGDPR
- Hosting
- US East (N. Virginia)
- Not stated on the pages read
- Customers
What AWS Step Functions's own pages state, read September 28, 2026: aws.amazon.com/step-functions, aws.amazon.com/step-functions/sla, aws.amazon.com/step-functions/faqs, aws.amazon.com/step-functions/details, aws.amazon.com/step-functions/pricing. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS Step Functions's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS Step Functions, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for AWS Step Functions by email, built from the raw record of the edition. It shows:
- where AWS Step Functions is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name AWS Step Functions, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.