Every category where a model named Atlassian Compass for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Internal developer portals	Developer platform	0%	11 of 52	28%	18	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Atlassian Compass yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Atlassian Compass across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	0	0	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	3	4
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	2	0	3
Mistral Small	1	0	0	1
DeepSeek V4 Flash	2	1	1	4
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	0	1	1
Muse Glimmer 30B	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labelsNone

Paraphrase3 labelsNone

Comparative19 labelsNone

Budget-constrained17 labels2

Scale-constrained7 labelsNone

Negative5 labels1not counted in share

First choiceAlternativeMentionNegative60 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“An internal developer portal that centralizes your software catalogue, component ownership, scorecards, and engineering insights” Claude Haiku 4.5 · Developer portals · comparative prompt · alternative

“If you're already in the Atlassian ecosystem: Compass is extremely affordable at the paid tier level.” Claude Haiku 4.5 · Developer portals · budget prompt · alternative

“Best for Atlassian-native teams: fits organizations already living in Jira, Bitbucket and Opsgenie” Muse Glimmer 30B · Developer portals · comparative prompt · alternative

“Atlassian Compass's free plan (up to 3 full users) let you get a real catalog running at no cost.” Muse Glimmer 30B · Developer portals · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“I'd treat Compass as a migration consideration for existing customers, not a default greenfield shortlist item.” GPT-6 Luna · Developer portals · comparative prompt · hard negative

“It lacks advanced automation and self-service capabilities compared to Port, and it does not have an on-premises deployment option.” Gemini 3.5 Flash · Developer portals · comparative prompt · soft negative

“its custom extensibility and infrastructure action engines are not as deep as dedicated portals like Port or Cortex” Gemini 3.5 Flash · Developer portals · scale prompt · soft negative

“Atlassian Compass is excellent if your entire life is lived inside Jira and Confluence, but it can feel restrictive” Gemini 3.5 Flash · Developer portals · negative prompt · soft negative

Named alongside

The products named in the same answers as Atlassian Compass, over the 60 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Atlassian Compass was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Port50 of 6033Not among the top eight

Backstage43 of 6011Not among the top eight

Palo Alto Networks Cortex Cloud39 of 604Not among the top eight

OpsLevel35 of 607Not among the top eight

Roadie27 of 602Not among the top eight

Humanitec18 of 600Not among the top eight

Qovery10 of 600Not among the top eight

Red Hat Developer Hub10 of 600Not among the top eight

Spotify Backstage9 of 602Not among the top eight

Cycloid7 of 600Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Atlassian Compass. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 59 of the 60 answers that named Atlassian Compass and are not a share of its labels.

Domains cited

port.io36

dupple.com35

cycloid.io34

guideflow.com34

gartner.com28

itechguides.com24

roadie.io23

lucaberton.com20

toolradar.com20

northflank.com19

273 of the 273 domain citations in answers naming Atlassian Compass came from somebody else's page.

Pages cited

dupple.com/learn/best-internal-developer-portals35

guideflow.com/blog/internal-developer-platform28

gartner.com/reviews/market/internal-developer-portals27

lucaberton.com/blog/internal-developer-platforms-202620

port.io/blog/top-5-internal-developer-platform-tools20

roadie.io/blog/7-best-developer-portals-for-enterprise-engineering-teams20

toolradar.com/guides/best-internal-developer-portals20

atmosly.com/blog/best-internal-developer-platforms16

Pages are listed as the models cited them.

Search and answers

atlassian.com is not in Google's top ten for any of the category's searches. In the answers, Atlassian Compass takes 0% of first choices and Port takes 53%.

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In search

Google, US estimates

Position for “internal developer portal”

–

not in the top ten

Position for “internal developer portals”

–

not in the top ten

Searches for its name, Google: 720 a month (“atlassian compass”)
AI search demand for its name, est.: 14 a month
Its company's site: atlassian.com shared with Atlassian's other products; the figures are the site's
Organic visits to its site: about 4,724,388 a month
Searches its site ranks for: 192,288 · 33,627 in the top three
Sites linking to it: 137,840
Paid Google search: 33 searches its ads show for, about 356 clicks and $5,906 a month (estimate)

Ads on GoogleDetailLess

61+ ads · 33 text, 14 image, 14 video · 61 shown in the last 30 days

First shown January 2024, as Atlassian US, Inc., verified. Ads started 2025-10 to 2026-09: 40 in the year, 21 before. 59 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 11 of 52 in developer portals

Segment leader

53%

Port

First choices: 2 across its categories
Named in: 60 answers
Its own site cited: in 59 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Atlassian Compass

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Atlassian is the company behind Atlassian Compass.

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On record

Company records

Also from Atlassian: Atlassian Bamboo, Atlassian Bitbucket Data Center, Atlassian Bitbucket Pipelines, Atlassian Confluence, Atlassian Intelligence, Atlassian Portfolio for Jira, Atlassian Statuspage

In its own words

Stated by the vendor, not checked

Positioning: internal developer platform from Atlassian
atlassian.com/software/compass
For: engineering organizations worldwide
atlassian.com/software/compass
Price stated: Standard and Premium subscriptions are priced monthly and annually by number of creators; Standard monthly starts at USD 8.00 /creator and Premium monthly starts at USD 25 /creator. atlassian.com/licensing/compass
Starting price: USD 8.00 /creator atlassian.com/licensing/compass
Free plan or trial: You can start a free 14-day trial of Compass. We also offer a Free plan of Compass for up to 3 full users, unlimited Basic users, and Community Support. atlassian.com/licensing/compass
Customers named: BodenOVO Energy
Not stated on the pages read: Integrations, certifications, hosting

What Atlassian Compass's own pages state, read October 5, 2026: atlassian.com/software/compass, atlassian.com/licensing/compass, developer.atlassian.com/cloud/compass, marketplace.atlassian.com/product/compass, atlassian.com/software/compass/demo. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Atlassian Compass's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Atlassian Compass, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Atlassian Compass by email, built from the raw record of the edition. It shows:

where Atlassian Compass is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Atlassian Compass, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.