Small business▲+3Since September 2026: 6% → 10%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 6% in September 2026
Inside the floor by 8 pointsRank 5 → 4 of 51
4 categories · RankedTyk
241Judge labels
32First choices
20Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
11% in API management for mid-market buyers
Rank 2 of 61 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 5% of its 38 labels there were negative.
What the models named instead of Tyk →By buyer segmentRead the same way at every buyer size.
Small business4 of 58
10%36 labels
accepted challenger
Mid-market2 of 61
11%38 labels
accepted challenger
Enterprise3 of 75
8%21 labels
accepted challenger
In api management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Tyk for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| API management | Developer platform | 11% | 2 of 61 | 5% | 38 | accepted challenger | ▼−1Since September 2026: 13% → 12%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| API gateways | Developer platform | 8% | 4 of 66 | 11% | 47 | accepted challenger | ▼−3Since September 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| API security platforms | Security operations | 0% | 76 of 93 | 50% | 2 | under 10 labels · led by Aikido Security at 12% | |
| LLM gateways and observability | Data platform | 0% | 55 of 69 | 0% | 1 | under 10 labels · led by LiteLLM at 31% |
Movement
Since September 2026, Tyk held within the floor in all four categories: no change cleared 11 points.
Best category · API management · by segment
Mid-market▼−1Since September 2026: 13% → 12%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 13% in September 2026
Inside the floor by 10 pointsRank 2 → 3 of 50
Enterprise▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 2% in September 2026
Inside the floor by 6 pointsRank 6 → 5 of 71
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| API gateways | 10% | 7% | ▼−3Since September 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 4 of 66 |
| API management | 13% | 12% | ▼−1Since September 2026: 13% → 12%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 61, unchanged |
| API security | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 76 of 93, unchanged |
| LLM gateways | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 55 of 69, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Tyk across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Tyk across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 3 | 1 | 7 |
| GPT-5.4 mini | 0 | 0 | 2 | 0 | 2 |
| Gemini 3.5 Flash | 2 | 7 | 3 | 0 | 12 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 7 | 1 | 1 | 9 |
| Mistral Small | 1 | 0 | 3 | 0 | 4 |
| DeepSeek V4 Flash | 1 | 3 | 3 | 1 | 8 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 2 | 3 | 1 | 7 |
| Kimi K2 | 1 | 5 | 1 | 1 | 8 |
| GLM 4.7 FlashX | 0 | 3 | 1 | 0 | 4 |
| MiniMax M2.5 | 3 | 2 | 3 | 1 | 9 |
| GPT-6 Luna | 0 | 3 | 1 | 0 | 4 |
| Muse Glimmer 30B | 1 | 7 | 2 | 2 | 12 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct35 labels6
Paraphrase30 labels5
Comparative56 labels5not counted in share
Budget-constrained49 labels16
Scale-constrained38 labels5
Negative33 labels2not counted in share
First choiceAlternativeMentionNegative241 labels in all, every segment counted; 32 of the 39 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Candidates like Kong Konnect, Tyk, Azure API Management, or Zuplo are often the right fit at this scale” DeepSeek V4 Flash · API management · scale prompt · first choice
“Tyk includes a management dashboard in its self-hosted tiers, making it highly cost-effective for growing teams.” Gemini 3.5 Flash · API management · scale prompt · first choice
“making it a good fit for mid-market teams seeking control and scalability without enterprise-level complexity” Mistral Small · API management · direct prompt · first choice
“"Kong (specifically Kong Konnect) and Tyk are widely considered the top contenders"” Muse Glimmer 30B · API gateways · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Requires you to route all traffic through a proxy managed by the platform (e.g., Kong, Tyk). *Be cautious here—as a 500-person company, becoming dependent on one vendor's gateway infrastructure creates technical debt.*” Qwen 3.7 Flash · API security · scale prompt · soft negative
“Verdict: Cautious — great performance as a proxy, but operational complexity, licensing surprises, and production failure patterns are concerning.” DeepSeek V4 Flash · API gateways · negative prompt · soft negative
“Mentions of Kong (2024 incident) and Tyk (early 2025 advisory) tied to overbroad credentials.” Grok 4.20 · API gateways · negative prompt · soft negative
“None include native monetization. You'd need to build or integrate this capability separately.” Claude Haiku 4.5 · API management · negative prompt · soft negative
Named alongside
The products named in the same answers as Tyk, over the 239 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tyk was named but was not.ShowHide
Named alongside
The products named in the same answers as Tyk, over the 239 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tyk was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Tyk. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 208 of the 239 answers that named Tyk and are not a share of its labels.
Domains cited
zuplo.com116
tyk.ioYour site85
api7.ai77
dupple.com73
geekflare.com68
gravitee.io66
integrate.io62
aws.amazon.com56
solo.io51
konghq.com48
617 of the 702 domain citations in answers naming Tyk came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
tyk.io is not in Google's top ten for any of the category's searches. In the answers, Tyk takes 11% of first choices and Kong Gateway takes 37%.ShowHide
Search and answers
tyk.io is not in Google's top ten for any of the category's searches. In the answers, Tyk takes 11% of first choices and Kong Gateway takes 37%.
ShowHideIn search
Google, US estimatesPosition for “api management platform”
–
not in the top ten
Position for “api management platforms”
–
not in the top ten
- Searches for its name, Google
- 1,300 a month (“tyk”)
- AI search demand for its name, est.
- 42 a month
- Organic visits to its site
- about 7,963 a month
- Searches its site ranks for
- 1,737 · 96 in the top three
- Sites linking to it
- 2,985
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
11%
rank 2 of 61 in API management
Segment leader
37%
Kong Gateway
- First choices
- 32 across its categories
- Named in
- 239 answers
- Its own site cited
- in 208 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on tyk.io
6,723
subdomains included
Content
933
counted in the table below
Documentation
5,557
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 687 | 18 | 2026-09-23 | API management, API gateways | |
| Template or tool | 56 | undated | API gateways, API management | ||
| Glossary or explainer | 55 | 0 | 2024-12-10 | API management, API gateways | |
| Comparison | 43 | 0 | 2026-05-27 | API gateways | |
| Case study | 36 | 0 | 2025-11-26 | ||
| Conference or event | 30 | 0 | 2025-01-16 | ||
| Report or ebook | 19 | 0 | 2026-05-22 | API management | |
| Webinar or virtual event | 5 | 0 | 2025-11-17 | ||
| Podcast or video | 1 | 0 | 2025-12-22 | ||
| News or press | 1 | 0 | 2024-05-24 |
Most recent
- 2026-09-23The four questions chicago wouldnt let go blog
- 2026-09-22The cc button is older than you think blog
- 2026-09-11Where do a compliance dashboards numbers actually come from blog
- 2026-09-10One name in whichever vendor you like out blog
- 2026-09-09The same question twice paid for once installing an llm response cache blog
- 2026-09-08Somebody elses api safely on your menu blog
Events in person
Upcoming
- November 4, 2026LEAP on Tour: Future of MCP governanceSuite 136 A - 2711 Lyndon B Johnson Fwy, Dallas, TX 75234, Dallas, USA · hosts
Last twelve months
- October 21, 2026LEAP on Tour: Future of MCP governance3rd Floor - 8 West 38th Street, New York, NY 10018, New York, USA · hosted
- September 16, 2026LEAP on Tour: Future of MCP governanceChicago, USA · hosted
- September 14, 2026 to September 15, 2026Gartner Application Innovation & Business Solutions SummitInterContinental London – The O2, London · exhibited
As the event pages on tyk.io state them, read September 28, 2026.
How it is countedHide how it is counted
Every page tyk.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Tyk
What the judge wrote, as written, with how often. The vendor table decides that these count as Tyk; a claim can dispute any of them.
Tyk OSS 4Tyk Open Source 3Tyk API Gateway 2Tyk Gateway 2Tyk (Open Source & Cloud) 1Tyk (Tyk Cloud or Tyk Self-Managed) 1Tyk API Gateway (Self-Managed/Enterprise) 1Tyk Cloud 1Tyk Enterprise 1Tyk Gateway OSS 1
Follow Tyk
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Tyk is its own company.ShowHide
The company
Tyk is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Our API Management platform is fast, scalable, modern. Including an open source API Gateway, Analytics, Dev Portal and Dashboard
- For
- teams
- Price stated
- Free 14-day trial, or book a demo with a solutions architect. tyk.io
- Free plan or trial
- Free 14-day trial tyk.io
- Certifications
- ISO 27001SOC 2 Type IIPCI DSSAWS PartnerISO 9001AWS Advanced Technology PartnerSOC2Flexa
- Customers named
- DeloitteZEISSTAB BankRBFCUHotelBedspaymenttoolsVinci ConstructionKoç University
- Not stated on the pages read
- Starting price, integrations, hosting
What Tyk's own pages state, read September 28, 2026: tyk.io, tyk.io/pricing, trust.tyk.io, tyk.io/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tyk's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tyk, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Tyk by email, built from the raw record of the edition. It shows:
- where Tyk is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Tyk, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Tyk is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Tyk is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideTyk is among the products AI models recommend first in API management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.