Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 41 → 65 of 73
Trend Micro · 1 category · RankedTrend Micro Apex One
32Judge labels
0First choices
12Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
0% in Endpoint protection for mid-market buyers
Rank 81 of 86 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 38% of its 13 labels there were negative.
What the models named instead of Trend Micro Apex One →By buyer segmentRead the same way at every buyer size.
Small business70 of 78
0%5 labels
under the label threshold
Mid-market81 of 86
0%13 labels
criticized challenger
Enterprise12 of 48
0%13 labels
accepted challenger
In endpoint protection · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Trend Micro Apex One for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Endpoint protection | IT operations and endpoint | 0% | 81 of 86 | 38% | 13 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Trend Micro Apex One held within the floor in its one category: no change cleared 11 points.
Best category · Endpoint protection · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 69 of 83
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 13 → 11 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Endpoint protection | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 81 of 86 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Trend Micro Apex One across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Trend Micro Apex One across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 1 | 1 | 1 | 3 |
| Mistral Small | 0 | 0 | 2 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase3 labelsNone
Comparative7 labelsNone
Budget-constrained2 labelsNone
Scale-constrained6 labelsNone
Negative11 labelsNone
First choiceAlternativeMentionNegative32 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“18th consecutive Leader; broad threat intelligence focus.” Grok 4.20 · Endpoint protection · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Cautious Avoid / Immediate Patch Required ... critical security vulnerabilities that should be immediate red flags” GLM 4.7 FlashX · Endpoint protection · negative prompt · hard negative
“one comparison notes a reason to avoid it in some contexts: limited control over Linux endpoints” Perplexity Sonar · Endpoint protection · negative prompt · hard negative
“Active exploitation of the management console is a reason for heightened operational caution until a permanent patch is applied.” Muse Glimmer 30B · Endpoint protection · negative prompt · soft negative
“Trailing in ETR market array; mixed reviews on complex environments.” Grok 4.20 · Endpoint protection · negative prompt · soft negative
Named alongside
The products named in the same answers as Trend Micro Apex One, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Trend Micro Apex One was named but was not.ShowHide
Named alongside
The products named in the same answers as Trend Micro Apex One, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Trend Micro Apex One was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Trend Micro Apex One. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 28 of the 32 answers that named Trend Micro Apex One and are not a share of its labels.
Domains cited
guideflow.com14
huntress.com14
microsoft.com13
crowdstrike.com12
start.paloaltonetworks.com12
techradar.com11
sentinelone.com10
venn.com10
deel.com9
trendmicro.comYour site9
105 of the 114 domain citations in answers naming Trend Micro Apex One came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
trendmicro.com is not in Google's top ten for any of the category's searches. In the answers, Trend Micro Apex One takes 0% of first choices and Microsoft Defender for Endpoint takes 22%.ShowHide
Search and answers
trendmicro.com is not in Google's top ten for any of the category's searches. In the answers, Trend Micro Apex One takes 0% of first choices and Microsoft Defender for Endpoint takes 22%.
ShowHideIn search
Google, US estimatesPosition for “endpoint protection platform”
–
not in the top ten
Position for “endpoint protection platforms”
–
not in the top ten
- Searches for its name, Google
- 140 a month (“trend micro apex one”)
- AI search demand for its name, est.
- 7 a month
- Its company's site
- trendmicro.com shared with Trend Micro's other products; the figures are the site's
- Organic visits to its site
- about 588,295 a month
- Searches its site ranks for
- 40,201 · 2,030 in the top three
- Sites linking to it
- 77,134
- Paid Google search
- 1 searches its ads show for, about 4 clicks and $541 a month (estimate)
In answers
This editionShare of first choices
0%
rank 81 of 86 in endpoint protection
Segment leader
22%
Microsoft Defender for Endpoint
- First choices
- 0 across its categories
- Named in
- 32 answers
- Its own site cited
- in 28 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Trend Micro Apex One
What the judge wrote, as written, with how often. The vendor table decides that these count as Trend Micro Apex One; a claim can dispute any of them.
Trend Micro 5Trend Micro (Trend Vision One) 1
Follow Trend Micro Apex One
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Trend Micro is the company behind Trend Micro Apex One.ShowHide
The company
Trend Micro is the company behind Trend Micro Apex One.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- 多層の機能によりエンドポイントを強固に保護
- For
- ウイルスバスター コーポレートエディションからApex Oneへのアップデート中に、エラーメッセージが表示された場合
- Free plan or trial
- 体験版クラウド管理型 trendmicro.com/ja_jp/business/campaigns/apex-one.html
- Customers named
- 高砂香料工業株式会社由利本荘市
- Not stated on the pages read
- Price, starting price, integrations, certifications, hosting
What Trend Micro Apex One's own pages state, read October 5, 2026: trendmicro.com/ja_jp/business/apex-one-migration.html, trendmicro.com/ja_jp/business/campaigns/apex-one.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Trend Micro Apex One's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Trend Micro Apex One, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Trend Micro Apex One by email, built from the raw record of the edition. It shows:
- where Trend Micro Apex One is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Trend Micro Apex One, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.