Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 66 → 73 of 73
Kaspersky · 1 category · Named, not rankedKaspersky Endpoint Security
20Judge labels
1First choices
17Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
8 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Kaspersky Endpoint Security was named 8 times in Endpoint protection, where Microsoft Defender for Endpoint led with 22%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business77 of 78
0%5 labels
under the label threshold
Mid-market86 of 86
0%8 labels
under the label threshold
Enterprise7 of 48
2%5 labels
under the label threshold
In endpoint protection · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Kaspersky Endpoint Security for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Endpoint protection | IT operations and endpoint | 0% | 86 of 86 | 88% | 8 | under 10 labels · led by Microsoft Defender for Endpoint at 22% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Kaspersky Endpoint Security held within the floor in its one category: no change cleared 11 points.
Best category · Endpoint protection · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 77 → 83 of 83
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 59 → 7 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Endpoint protection | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 77 → 86 of 86 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Kaspersky Endpoint Security across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Kaspersky Endpoint Security across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase2 labels1
Comparative1 labelNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative16 labelsNone
First choiceAlternativeMentionNegative20 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Provides comprehensive protection at a competitive price” Claude Haiku 4.5 · Endpoint protection · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Why to avoid: Because Kaspersky can no longer push threat signature and codebase updates to U.S. endpoints” Gemini 3.5 Flash · Endpoint protection · negative prompt · hard negative
“Kaspersky is prohibited for sale and updates in the US, so it's not a viable option” Claude Haiku 4.5 · Endpoint protection · negative prompt · hard negative
“Status: Banned in the US since July 2024 by the Department of Commerce” Kimi K2 · Endpoint protection · negative prompt · hard negative
“Avoid for US-Based Organizations ... you must avoid this vendor.” GLM 4.7 FlashX · Endpoint protection · negative prompt · hard negative
Named alongside
The products named in the same answers as Kaspersky Endpoint Security, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kaspersky Endpoint Security was named but was not.ShowHide
Named alongside
The products named in the same answers as Kaspersky Endpoint Security, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kaspersky Endpoint Security was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Kaspersky Endpoint Security. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 18 of the 20 answers that named Kaspersky Endpoint Security and are not a share of its labels.
Domains cited
huntress.com7
techradar.com7
g2.com6
cybersecuritynews.com5
guideflow.com5
rfp.wiki5
av-comparatives.org4
axis-intelligence.com4
deel.com4
docs.broadcom.com4
Fifty-one of the fifty-one domain citations in answers naming Kaspersky Endpoint Security came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
kaspersky.com is not in Google's top ten for any of the category's searches. In the answers, Kaspersky Endpoint Security takes 0% of first choices and Microsoft Defender for Endpoint takes 22%.ShowHide
Search and answers
kaspersky.com is not in Google's top ten for any of the category's searches. In the answers, Kaspersky Endpoint Security takes 0% of first choices and Microsoft Defender for Endpoint takes 22%.
ShowHideIn search
Google, US estimatesPosition for “endpoint protection platform”
–
not in the top ten
Position for “endpoint protection platforms”
–
not in the top ten
- Searches for its name, Google
- 140 a month (“kaspersky endpoint security”)
- AI search demand for its name, est.
- 20 a month
- Its company's site
- kaspersky.com shared with Kaspersky's other products; the figures are the site's
- Organic visits to its site
- about 1,377,058 a month
- Searches its site ranks for
- 90,952 · 6,760 in the top three
- Sites linking to it
- 86,552
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 86 of 86 in endpoint protection
Segment leader
22%
Microsoft Defender for Endpoint
- First choices
- 1 across its categories
- Named in
- 20 answers
- Its own site cited
- in 18 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Kaspersky Endpoint Security
What the judge wrote, as written, with how often. The vendor table decides that these count as Kaspersky Endpoint Security; a claim can dispute any of them.
Kaspersky 6
Follow Kaspersky Endpoint Security
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Kaspersky is the company behind Kaspersky Endpoint Security.ShowHide
The company
Kaspersky is the company behind Kaspersky Endpoint Security.
ShowHideOn record
Company records- Also from Kaspersky
- Kaspersky Endpoint Detection and Response (EDR) Expert, Kaspersky Lab
In its own words
Stated by the vendor, not checked- Positioning
- Next-gen adaptive endpoint protection and hardening
- Free plan or trial
- version d'évaluation gratuite de 30 jours afrique.kaspersky.com/business/endpoint-security-trial
- Hosting
- Swiss servers
- Customers named
- Hankook TireGroupe NemesysGroupe Al NaboodahAudcompLevigo SystemsWeiß IT SolutionsGORI
- Not stated on the pages read
- Price, starting price, integrations, certifications
What Kaspersky Endpoint Security's own pages state, read October 5, 2026: usa.kaspersky.com/enterprise-security/endpoint, afrique.kaspersky.com/business/endpoint-security, afrique.kaspersky.com/business/endpoint-security-trial, kaspersky.com/small-to-medium-business-security/endpoint-mac, kaspersky.com/small-to-medium-business-security/endpoint-select. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Kaspersky Endpoint Security's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Kaspersky Endpoint Security, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Kaspersky Endpoint Security by email, built from the raw record of the edition. It shows:
- where Kaspersky Endpoint Security is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Kaspersky Endpoint Security, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.