Every category where a model named Synology NAS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Enterprise storage systems	Cloud and infrastructure	0%	163 of 167	100%	1	under 10 labels · led by Dell PowerStore at 16%

Movement

This is the first edition on this tier, so no move can be computed for Synology NAS yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Synology NAS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	1	1
Perplexity Sonar	0	0
Grok 4.20	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase5 labels3

Comparative4 labels4not counted in share

Budget-constrained6 labels2

Scale-constrained4 labelsNone

Negative10 labels4not counted in share

First choiceAlternativeMentionNegative31 labels in all, every segment counted; 5 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Drive-Locked Edge & SMB Storage Systems (Avoid) ... such as Synology's Plus/Enterprise series have begun enforcing strict drive-compatibility locks” Gemini 3.5 Flash · Enterprise storage · negative prompt · hard negative

Named alongside

The products named in the same answers as Synology NAS, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Synology NAS was named but was not.

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ProductSame answerTook the first choice insteadHead to head

QNAP20 of 310Not among the top eight

NetApp AFF18 of 312Not among the top eight

Pure Storage FlashArray10 of 311Not among the top eight

TrueNAS9 of 311Not among the top eight

Dell PowerStore8 of 313Not among the top eight

HPE7 of 311Not among the top eight

Backblaze B26 of 310Not among the top eight

Dropbox6 of 310Not among the top eight

Dell Technologies5 of 311Not among the top eight

Google Workspace5 of 310Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Synology NAS. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 31 answers that named Synology NAS and are not a share of its labels.

Domains cited

enterprisestorageforum.com14

techtarget.com10

dell.com8

i.dell.com8

ifeeltech.com7

peerspot.com7

cdn.ttgtmedia.com6

gartner.com6

reddit.com6

serokell.io6

Seventy-eight of the seventy-eight domain citations in answers naming Synology NAS came from somebody else's page.

Pages cited

techtarget.com/searchstorage/feature/The-best-enterprise-data-storage-products-of-20247

cdn.ttgtmedia.com/searchSMBStorage/downloads/StorNetforSMBs_Essential_Guide_final.pdf6

serokell.io/blog/data-storage-solutions6

techtarget.com/it-infrastructure/feature/The-best-enterprise-data-storage-products-of-20246

business.com/articles/top-10-cloud-storage-services-for-business5

enterprisestorageforum.com/software/san-storage-arrays5

microsoft.com/en-us/microsoft-365/business-insights-ideas/resources/cloud-storage-vs-on-pr5

storagenewsletter.com/2024/02/12/gigaom-radar-for-primary-storage-for-midsize-businesses5

Pages are listed as the models cited them.

Search and answers

synology.com is not in Google's top ten for any of the category's searches. In the answers, Synology NAS takes 0% of first choices and Dell PowerStore takes 16%.

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In search

Google, US estimates

Position for “enterprise storage array”

–

not in the top ten

Position for “enterprise storage systems”

–

not in the top ten

Searches for its name, Google: 33,100 a month (“synology nas”)
AI search demand for its name, est.: 4,060 a month
Organic visits to its site: about 239,190 a month
Searches its site ranks for: 17,121 · 2,993 in the top three
Sites linking to it: 26,080
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

33 ads · 23 text, 8 image, 2 video · 1 shown in the last 30 days

First shown October 2021, as Synology America Corp., verified. Ads started 2025-11 to 2026-10: 22 in the year, 11 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 163 of 167 in enterprise storage

Segment leader

16%

Dell PowerStore

First choices: 5 across its categories
Named in: 31 answers
Its own site cited: in 26 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on synology.com

10,016

subdomains included

Content

2,158

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest	Categories named
News or press	1,672	undated		Object storage
Blog	457	37	2026-09-25	APM
Comparison	15	4	2026-09-15
Conference or event	12	undated
Webinar or virtual event	1	0	2021-12-09
Glossary or explainer	1	undated

Most recent

2026-09-25Skryte pasti ktere ukrajuji marze pro msp aneb jak se vyznat v licencovani backupu blog
2026-09-175 hidden profit killers in your msp backup business and how to eliminate them blog
2026-09-17Decoding backup vendor licensing hidden traps that eat into msp margins blog
2026-09-17Zabezpecete sva firemni data pomoci efektivni izolace zaloh v synology activeprotect blog
2026-09-15Strengthen enterprise data security with activeprotects data isolation techniques blog
2026-09-15Proxmox backup server vs reseni tretich stran vyber spravneho zalohovaciho reseni pro vas proxmox ve comparison

How it is countedHide how it is counted

Every page synology.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Synology NAS

What the judge wrote, as written, with how often. The vendor table decides that these count as Synology NAS; a claim can dispute any of them.

Synology 1

Follow Synology NAS

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Synology NAS is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: High-performance storage. Engineered for business reliability.
synology.com
For: business
synology.com
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Synology NAS's own pages state, read October 5, 2026: synology.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Synology NAS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Synology NAS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Synology NAS by email, built from the raw record of the edition. It shows:

where Synology NAS is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Synology NAS, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.