Every category where a model named TrueNAS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Enterprise storage systems	Cloud and infrastructure	2%	12 of 167	20%	5	under 10 labels · led by Dell PowerStore at 16%

Movement

This is the first edition on this tier, so no move can be computed for TrueNAS yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated TrueNAS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	0	2	0	0	2
Perplexity Sonar	0	0	0	1	1
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative4 labelsNone

Budget-constrained6 labels1

Scale-constrained2 labels1

Negative4 labels1not counted in share

First choiceAlternativeMentionNegative17 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best value for many small-to-mid enterprise budgets: TrueNAS-based enterprise storage” GPT-5.4 mini · Enterprise storage · budget prompt · first choice

“Look for open, vendor-neutral network-attached storage (NAS) platforms like TrueNAS (Scale), QNAP” Gemini 3.5 Flash · Enterprise storage · negative prompt · alternative

“TrueNAS Enterprise (powered by iXsystems hardware) offers unmatched value.” Gemini 3.5 Flash · Enterprise storage · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Primary storage on USB-connected disks in TrueNAS, which the vendor explicitly advises against.” Perplexity Sonar · Enterprise storage · negative prompt · soft negative

Named alongside

The products named in the same answers as TrueNAS, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TrueNAS was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Synology NAS9 of 172Not among the top eight

NetApp AFF9 of 171Not among the top eight

Pure Storage FlashArray6 of 171Not among the top eight

HPE5 of 170Not among the top eight

QNAP5 of 170Not among the top eight

Dell PowerStore4 of 172Not among the top eight

Amazon S33 of 170Not among the top eight

Dell Technologies3 of 170Not among the top eight

Dell PowerVault ME5 Series2 of 172Not among the top eight

Backblaze B22 of 170Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named TrueNAS. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 17 answers that named TrueNAS and are not a share of its labels.

Domains cited

techtarget.com9

dell.com8

gartner.com8

reddit.com6

enterprisestorageforum.com5

peerspot.com5

i.dell.com4

ifeeltech.com4

thewearify.com4

truenas.comYour site4

Fifty-three of the fifty-seven domain citations in answers naming TrueNAS came from somebody else's page.

Pages cited

techtarget.com/searchstorage/feature/The-best-enterprise-data-storage-products-of-20247

techtarget.com/it-infrastructure/feature/The-best-enterprise-data-storage-products-of-20246

dell.com/en-us/shop/scc/sc/storage-products4

gartner.com/reviews/market/enterprise-storage-platforms4

thewearify.com/best-enterprise-storage-solutions4

galaxy.agh.edu.pl/~kito/ABD/top-8-storage-array-vendors.pdf3

3133.ca/resources/truenas-vs-synology-qnap3

reddit.com/r/sysadmin/comments/1qovj01/what_storage_approach_would_be_best_for_a_small3

Pages are listed as the models cited them.

Search and answers

truenas.com is not in Google's top ten for any of the category's searches. In the answers, TrueNAS takes 2% of first choices and Dell PowerStore takes 16%.

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In search

Google, US estimates

Position for “enterprise storage array”

–

not in the top ten

Position for “enterprise storage systems”

–

not in the top ten

Searches for its name, Google: 22,200 a month (“truenas”)
AI search demand for its name, est.: 2,095 a month
Organic visits to its site: about 62,040 a month
Searches its site ranks for: 14,619 · 1,320 in the top three
Sites linking to it: 9,800
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

66 ads · 40 text, 25 image, 1 video · 21 shown in the last 30 days

First shown November 2022, as IXSYSTEMS INC, verified. Ads started 2025-11 to 2026-10: 51 in the year, 15 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 12 of 167 in enterprise storage

Segment leader

16%

Dell PowerStore

First choices: 2 across its categories
Named in: 17 answers
Its own site cited: in 17 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on truenas.com

68,718

subdomains included

Content

1,787

counted in the table below

Documentation

506

Product · Integration

1 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	904	16	2026-10-02	Object storage, Feature flags
Comparison	564	6	2026-10-01	APM, PAM
Conference or event	161	0	2024-04-01
Glossary or explainer	102	undated
Case study	31	5	2026-09-14
Webinar or virtual event	8	undated
Template or tool	8	undated
Report or ebook	4	0	2026-02-02
News or press	4	0	2025-02-21
Podcast or video	1	0	2025-03-13

Most recent

2026-10-02Is your nas actually zfs blog
2026-10-01Ome zarr nfs vs s3 ingest comparison
2026-09-28Moving enterprise data back on premise blog
2026-09-24Open storage for veeam blog
2026-09-22Truenas veeam vsa all in one ready blog
2026-09-17What to look for enterprise storage appliance blog

How it is countedHide how it is counted

Every page truenas.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as TrueNAS

What the judge wrote, as written, with how often. The vendor table decides that these count as TrueNAS; a claim can dispute any of them.

TrueNAS (Scale) 1TrueNAS Enterprise (iXsystems) 1

Follow TrueNAS

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

TrueNAS is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Mission-Critical Open Enterprise Storage
truenas.com
For: commercial, research, government, and defense applications
truenas.com
Free plan or trial: the popular and free TrueNAS Community Edition provides full-featured storage with no license fees truenas.com
Customers named: 1stAveMachineA&C MOLDAshland Food Co-opB2+Ben Franklin Charter SchoolCaltechCambridge UniversityCase Study Anonymous Government Entity
Not stated on the pages read: Price, starting price, integrations, certifications, hosting

What TrueNAS's own pages state, read October 5, 2026: truenas.com, truenas.com/community/threads/plans.12850, truenas.com/community/tags/security, truenas.com/community/threads/capabilities-of-a-freenas-server.26059, truenas.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when TrueNAS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as TrueNAS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for TrueNAS by email, built from the raw record of the edition. It shows:

where TrueNAS is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name TrueNAS, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.