4 categories · RankedSophos
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AI security platforms | Security operations | 4% | 10 of 233 | 0% | 2 | under 10 labels · led by SentinelOne Singularity at 11% | |
| Extended detection and response | Security operations | 2% | 9 of 58 | 14% | 7 | under 10 labels · led by Microsoft Defender XDR at 40% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Cloud security posture management | Cloud and infrastructure | 0% | 43 of 80 | 0% | 1 | under 10 labels · led by Wiz at 37% | newNew since September 2026: not ranked then, 0% now. |
| DNS filtering | Network and edge | 0% | 63 of 94 | 0% | 1 | under 10 labels · led by DNSFilter at 59% |
Movement
By model
How each model treated Sophos across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 2 | 0 | 3 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Sophos XDR explicitly targets the mid-market and its MDR is among the most widely used.” DeepSeek V4 Flash · XDR · scale prompt · first choice
“For very tight budgets, I'd recommend starting with Sophos or Bitdefender” MiniMax M2.5 · AI security · budget prompt · first choice
“If you just need basic protection: Choose Sophos or Bitdefender.” Qwen 3.7 Flash · AI security · budget prompt · first choice
“suited to smaller or mid-market teams that need cloud inventory, risk findings, and compliance checks” Claude Haiku 4.5 · CSPM · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“High resource usage/slow performance on older endpoints; steep learning curve (G2 cons).” Grok 4.20 · XDR · negative prompt · soft negative
Named alongside
The products named in the same answers as Sophos, over the 36 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sophos was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 36 answers that named Sophos and are not a share of its labels.
Domains cited
100 of the 100 domain citations in answers naming Sophos came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
sophos.com is not in Google's top ten for any of the category's searches. In the answers, Sophos takes 4% of first choices and SentinelOne Singularity takes 11%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 18,100 a month (“sophos”)
- AI search demand for its name, est.
- 2,046 a month
- Organic visits to its site
- about 186,716 a month
- Searches its site ranks for
- 26,165 · 1,253 in the top three
- Sites linking to it
- 68,364
- Paid Google search
- 4 searches its ads show for, about 56 clicks and $1,427 a month (estimate)
In answers
This edition- First choices
- 4 across its categories
- Named in
- 36 answers
- Its own site cited
- in 31 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,510 | 14 | 2026-09-28 | MDR, XDR | |
| Report or ebook | 146 | 2 | 2026-09-15 | MDR, Endpoint protection | |
| Podcast or video | 95 | 0 | 2026-03-27 | ||
| Webinar or virtual event | 31 | 0 | 2026-01-26 | MDR | |
| Comparison | 30 | 0 | 2024-12-30 | MDR, ZTNA | |
| Glossary or explainer | 18 | 1 | 2026-08-18 | XDR, ZTNA | |
| Conference or event | 15 | 0 | 2025-07-28 | ||
| Case study | 9 | 1 | 2026-08-11 | ||
| News or press | 7 | 3 | 2026-09-15 | ||
| Template or tool | 4 | undated | MDR |
Most recent
- 2026-09-28Citrix netscaler cve 2026 88771 cve 2026 88772 in active exploitation blog
- 2026-09-25Kiteworks recommends server shutdown pending possible attack blog
- 2026-09-23The rising threat of deepfakes why organizations must rethink trust blog
- 2026-09-17Ai uncertainty adaptability blog
- 2026-09-17Ai uncertainty adaptability blog
- 2026-09-16September 2026 patch tuesday blog
Events in person
- August 5, 2026Conference Track SessionBallroom I, Las Vegas, United States · spoke
- August 5, 2026Sophos AfterpartyHyperX Arena, Luxor Hotel, Las Vegas, United States · hosted
- August 4, 2026 to August 6, 2026Black Hat USA 2026Mandalay Bay, Las Vegas, United States · took part
- August 4, 2026CISO SummitAt Four Seasons, Las Vegas, United States · spoke
As the event pages on sophos.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page sophos.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name MDR (68); 38 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Sophos
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Sophos is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Defeat Cyberattacks with Cybersecurity as a Service
- For
- your organization
- Price stated
- Nessun impegno. Senza carta di credito. sophos.com/it-it/products/demos
- Free plan or trial
- Free trial sophos.com
- Integrations claimed
- 500 sophos.com
- Customers named
- ExecutechCanucks Sports & EntertainmentThrive Pet Health CareKDC/ONEORSEROUtecoRBG Holdings PLCAragorn
- Not stated on the pages read
- Starting price, certifications, hosting
What Sophos's own pages state, read September 28, 2026: sophos.com, trust.sophos.com, sophos.com/it-it/products/demos, sophos.com/it-it/company/case-studies, sophos.com/it-it/partners. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sophos's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sophos, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Sophos by email, built from the raw record of the edition. It shows:
- where Sophos is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Sophos, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.