IT AI Index

Index › Products › ServiceNow IT Operations Management · October 2026 Edition

ServiceNow · 1 category · Named, not ranked

ServiceNow IT Operations Management

24Judge labels

1First choices

12Negative labels

10 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

7 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. ServiceNow IT Operations Management was named 7 times in AIOps, where New Relic led with 17%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business93 of 96

under the label threshold

Mid-market78 of 93

under the label threshold

Enterprise7 of 80

under the label threshold

In aiops · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named ServiceNow IT Operations Management for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
AIOps platforms	IT operations and endpoint	0%	78 of 93	43%	7	under 10 labels · led by New Relic at 17%

Movement

This is the first edition on this tier, so no move can be computed for ServiceNow IT Operations Management yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated ServiceNow IT Operations Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	1	1
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labels1

Paraphrase0 labelsNone

Comparative8 labels2not counted in share

Budget-constrained0 labelsNone

Scale-constrained1 labelNone

Negative13 labelsNone

First choiceAlternativeMentionNegative24 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“ServiceNow ITOM fits large enterprises that need deeper service visibility, alert correlation and workflow-driven operations.” Muse Glimmer 30B · AIOps · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Powerful if you're already embedded in the ServiceNow ecosystem, but avoid if you need rapid deployment or have limited budget.” Kimi K2 · AIOps · negative prompt · soft negative

“It consistently ranks as having a steep learning curve and significant setup complexity” DeepSeek V4 Flash · AIOps · negative prompt · soft negative

“ServiceNow is widely considered an expensive option with a very steep learning curve.” Qwen 3.7 Flash · AIOps · negative prompt · soft negative

Named alongside

The products named in the same answers as ServiceNow IT Operations Management, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow IT Operations Management was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Dynatrace21 of 243Not among the top eight

Datadog18 of 242Not among the top eight

BigPanda16 of 240Not among the top eight

IBM Instana16 of 240Not among the top eight

New Relic12 of 241Not among the top eight

Moogsoft12 of 240Not among the top eight

Atera5 of 242Not among the top eight

LogicMonitor5 of 240Not among the top eight

PagerDuty AIOps5 of 240Not among the top eight

Splunk5 of 240Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ServiceNow IT Operations Management. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 24 of the 24 answers that named ServiceNow IT Operations Management and are not a share of its labels.

Domains cited

motadata.com22

g2.com20

learn.g2.com15

viasocket.com14

guideflow.com12

coralogix.com11

devopsschool.com8

openobserve.ai8

zapier.com8

sherlocks.ai7

125 of the 125 domain citations in answers naming ServiceNow IT Operations Management came from somebody else's page.

Pages cited

motadata.com/blog/aiops-platforms22

g2.com/categories/aiops-platforms18

guideflow.com/blog/aiops-tools12

coralogix.com/ai-blog/aiops-tools11

viasocket.com/discovery/blog/ggpesf/9-best-aiops-platforms-for-smarter-it-teams11

learn.g2.com/best-aiops-tools10

learn.g2.com/best-aiops-platforms-for-it-operations-monitoring9

openobserve.ai/blog/top-10-aiops-platforms8

Pages are listed as the models cited them.

Search and answers

Where ServiceNow IT Operations Management stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 90 a month (“servicenow it operations management”)
AI search demand for its name, est.: 9 a month
Its own site: It sits on ServiceNow's site (servicenow.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 78 of 93 in aiops

Segment leader

17%

New Relic

First choices: 1 across its categories
Named in: 24 answers
Its own site cited: in 24 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as ServiceNow IT Operations Management

What the judge wrote, as written, with how often. The vendor table decides that these count as ServiceNow IT Operations Management; a claim can dispute any of them.

ServiceNow IT Operations Management (ITOM) 3

Follow ServiceNow IT Operations Management

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

ServiceNow is the company behind ServiceNow IT Operations Management.

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On record

Company records

Also from ServiceNow: ServiceNow AI, ServiceNow AI Agents, ServiceNow AI Agents / Virtual Agent, ServiceNow AI Control Tower, ServiceNow AI Governance, ServiceNow APM, ServiceNow Application Portfolio Management, ServiceNow BCM and 37 more

In its own words

Stated by the vendor, not checked

Positioning: Deliver proactive digital operations with AIOps.
careers.servicenow.com/jobs/744000151461304/itom-solution-architect
Certifications: CIS-Data FoundationsCIS-DiscoveryCIS-Service MappingCIS-Event ManagementCSAArchXCTACMA
Customers named: FedEx
Not stated on the pages read: Who it is for, price, starting price, free plan or trial, integrations, hosting

What ServiceNow IT Operations Management's own pages state, read October 5, 2026: careers.servicenow.com/jobs/744000151461304/itom-solution-architect, careers.servicenow.com/jobs/744000147693009/director-product-design-it-service-management, careers.servicenow.com/jobs/744000153032540/sr-manager-product-design-it-asset-management. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ServiceNow IT Operations Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ServiceNow IT Operations Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for ServiceNow IT Operations Management by email, built from the raw record of the edition. It shows:

where ServiceNow IT Operations Management is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name ServiceNow IT Operations Management, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.