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Index › Products › Proofpoint Identity Threat Defense · October 2026 Edition
Proofpoint · 1 category · Named, not ranked

Proofpoint Identity Threat Defense

8Judge labels
1First choices
1Negative labels
7 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
4 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Proofpoint Identity Threat Defense was named 4 times in Deception, where Thinkst Canary led with 37%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In deception · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Proofpoint Identity Threat Defense for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Deception technologySecurity operations0%30 of 9425%4under 10 labels · led by Thinkst Canary at 37%

Movement

This is the first edition on this tier, so no move can be computed for Proofpoint Identity Threat Defense yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Proofpoint Identity Threat Defense across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini01001
Gemini 3.5 Flash10001
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna01001
Muse Glimmer 30B00011

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative5 labels1not counted in share
Budget-constrained2 labels1
Scale-constrained0 labelsNone
Negative1 labelNone
First choiceAlternativeMentionNegative8 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose SentinelOne or Proofpoint if you are already bought into their respective security ecosystems” Gemini 3.5 Flash · Deception · comparative prompt · first choice
“Main concern is identity compromise and lateral movement? Evaluate Proofpoint Identity Threat Defense.” GPT-6 Luna · Deception · comparative prompt · alternative
“If your pain is identity abuse and lateral movement, look at Proofpoint Shadow” GPT-5.4 mini · Deception · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Confirm vendor ownership, support status and roadmap, especially for Illusive-derived offerings now marketed as Proofpoint Identity Threat Defense.” Muse Glimmer 30B · Deception · negative prompt · soft negative

Named alongside

The products named in the same answers as Proofpoint Identity Threat Defense, over the 8 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Proofpoint Identity Threat Defense was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Thinkst Canary6 of 80Not among the top eight
Acalvio ShadowPlex5 of 84Not among the top eight
SentinelOne Singularity4 of 81Not among the top eight
Zscaler Deception3 of 80Not among the top eight
Attivo2 of 80Not among the top eight
CounterCraft2 of 80Not among the top eight
Fidelis Deception2 of 80Not among the top eight
SentinelOne Singularity Hologram2 of 80Not among the top eight
CounterCraft The Platform1 of 81Not among the top eight
Attivo Networks1 of 80Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Proofpoint Identity Threat Defense. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 8 of the 8 answers that named Proofpoint Identity Threat Defense and are not a share of its labels.

Domains cited

acalvio.com6
countercraftsec.com4
expertinsights.com4
guideflow.com4
proofpoint.comYour site4
linkedin.com3
marketresearchfuture.com3
canary.tools2
content.shi.com2
coolspirit.co.uk2

Thirty of the thirty-four domain citations in answers naming Proofpoint Identity Threat Defense came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Proofpoint Identity Threat Defense

What the judge wrote, as written, with how often. The vendor table decides that these count as Proofpoint Identity Threat Defense; a claim can dispute any of them.
Proofpoint Identity Threat Defense / Shadow 2

Follow Proofpoint Identity Threat Defense

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Proofpoint is the company behind Proofpoint Identity Threat Defense.
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Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Proofpoint Identity Threat Defense's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Proofpoint Identity Threat Defense, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Proofpoint Identity Threat Defense by email, built from the raw record of the edition. It shows:

  • where Proofpoint Identity Threat Defense is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Proofpoint Identity Threat Defense, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at proofpoint.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.