Every category where a model named CounterCraft for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Deception technology	Security operations	0%	22 of 94	21%	14	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for CounterCraft yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated CounterCraft across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	3	0	3
Mistral Small	2	0	0	2
DeepSeek V4 Flash	2	0	0	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	0	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase2 labelsNone

Comparative10 labelsNone

Budget-constrained8 labelsNone

Scale-constrained5 labels1

Negative7 labels2not counted in share

First choiceAlternativeMentionNegative35 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you are building a threat intelligence program and want to engage adversaries, CounterCraft is the specialist.” DeepSeek V4 Flash · Deception · comparative prompt · alternative

“Uses AI to create and manage deception environments dynamically, providing actionable intelligence on attacker TTPs.” Mistral Small · Deception · comparative prompt · alternative

“consider purpose-built deception platforms such as Acalvio, CounterCraft, Thinkst Canary, and Tracebit” Mistral Small · Deception · negative prompt · alternative

“CounterCraft (strong on threat intelligence and attacker intent)” DeepSeek V4 Flash · Deception · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“look out for architectural red flags when evaluating active deception platforms (such as those from Acalvio, CounterCraft, or Fidelis Security)” Gemini 3.5 Flash · Deception · negative prompt · soft negative

“tend to show up as strong dedicated vendors in comparison pages, but those are less likely to be "limited budget" picks” GPT-5.4 mini · Deception · budget prompt · soft negative

“Overkill and likely over budget” GLM 4.7 FlashX · Deception · budget prompt · soft negative

Named alongside

The products named in the same answers as CounterCraft, over the 35 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and CounterCraft was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Acalvio ShadowPlex27 of 3514Not among the top eight

Thinkst Canary19 of 353Not among the top eight

Zscaler Deception14 of 352Not among the top eight

SentinelOne Singularity13 of 352Not among the top eight

Fidelis Deception13 of 350Not among the top eight

Illusive Networks9 of 350Not among the top eight

Tracebit9 of 350Not among the top eight

Rapid7 InsightIDR8 of 351Not among the top eight

Fortinet FortiDeceptor8 of 350Not among the top eight

Attivo Networks7 of 350Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named CounterCraft. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 35 of the 35 answers that named CounterCraft and are not a share of its labels.

Domains cited

guideflow.com26

expertinsights.com24

acalvio.com22

linkedin.com18

countercraftsec.com13

cybersecuritynews.com10

fidelissecurity.com10

g2.com10

guptadeepak.com10

sourceforge.net10

No domain is on file for CounterCraft, so its own site is not marked.

Pages cited

guideflow.com/blog/deception-technology-software25

expertinsights.com/network-security/best-deception-technology-companies24

linkedin.com/pulse/cyber-deception-technology-cisos-guide-choosing-right-anand-akela-zbmlc17

acalvio.com/preemptive-security/competitive-intelligence-cyber-deception16

cybersecuritynews.com/deception-tools10

guptadeepak.com/tools/top-5-honeypots-deception-tools-202610

acalvio.com/agentic-ai-security/deception-technology-buyers-guide-10-selection-criteria9

acalvio.com/agentic-ai-security/deception-technology-solutions-an-enterprise-buyers-framew8

Pages are listed as the models cited them.

Search and answers

Where CounterCraft stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 590 a month (“countercraft”)
AI search demand for its name, est.: 0 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 22 of 94 in deception

Segment leader

37%

Thinkst Canary

First choices: 1 across its categories
Named in: 35 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow CounterCraft

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when CounterCraft's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as CounterCraft, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for CounterCraft by email, built from the raw record of the edition. It shows:

where CounterCraft is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name CounterCraft, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.