Small business▼−10Since September 2026: 22% → 12%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 22% in September 2026
Inside the floor by 1 pointRank 3 → 4 of 66
2 categories · RankedFalco
113Judge labels
17First choices
12Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
15% in Container security for mid-market buyers
Rank 3 of 77 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 5% of its 39 labels there were negative.
What the models named instead of Falco →By buyer segmentStrongest at mid-market.
Small business4 of 74
12%46 labels
accepted challenger
Mid-market3 of 77
15%39 labels
accepted challenger
Enterprise18 of 84
0%18 labels
criticized challenger
In container security · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Falco for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Container and Kubernetes security | Cloud and infrastructure | 15% | 3 of 77 | 5% | 39 | accepted challenger | ▲+6Since September 2026: 10% → 16%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Cloud-native application protection | Cloud and infrastructure | 0% | 20 of 70 | 0% | 3 | under 10 labels · led by Wiz at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Falco held within the floor in all two categories: no change cleared 11 points.
Best category · Container security · by segment
Mid-market▲+6Since September 2026: 10% → 16%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
16%from 10% in September 2026
Inside the floor by 5 pointsRank 4 → 3 of 68
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 11 → 17 of 71
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Container security | 10% | 16% | ▲+6Since September 2026: 10% → 16%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 3 of 77 |
| CNAPP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 20 of 70 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Falco across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Falco across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 1 | 1 | 4 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 2 | 2 | 0 | 4 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.20 | 1 | 2 | 2 | 1 | 6 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 2 | 2 | 0 | 5 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 2 | 1 | 0 | 0 | 3 |
| Kimi K2 | 1 | 2 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 4 | 0 | 0 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct12 labels1
Paraphrase30 labels6
Comparative14 labels1not counted in share
Budget-constrained26 labels9
Scale-constrained12 labels1
Negative19 labels2not counted in share
First choiceAlternativeMentionNegative113 labels in all, every segment counted; 17 of the 20 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with Trivy (for scanning vulnerabilities) and Falco (for runtime defense)” Qwen 3.7 Flash · Container security · paraphrase prompt · first choice
“Start with Kubescape + Falco (Free/Open Source), then evaluate paid upgrades” Kimi K2 · Container security · paraphrase prompt · first choice
“For the tightest budget, Trivy or Falco are excellent free options.” Claude Haiku 4.5 · Container security · budget prompt · first choice
“Falco as the CNCF-graduated default for runtime detection” Claude Haiku 4.5 · Container security · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Falco by itself does not connect runtime events back to the builds or images responsible, requires tuning to reduce noise and avoid false positives” Claude Haiku 4.5 · Container security · negative prompt · soft negative
“Falco (runtime)...but layer with commercial for scale/support.” Grok 4.20 · Container security · scale prompt · soft negative
Named alongside
The products named in the same answers as Falco, over the 113 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Falco was named but was not.ShowHide
Named alongside
The products named in the same answers as Falco, over the 113 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Falco was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Falco. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 101 of the 113 answers that named Falco and are not a share of its labels.
Domains cited
cyberpress.org78
gbhackers.com57
portainer.io54
esecurityplanet.com42
g2.com42
thectoclub.com41
cybersecuritynews.com40
expertinsights.com37
itechguides.com31
appsecsanta.com30
452 of the 452 domain citations in answers naming Falco came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
falco.org is not in Google's top ten for any of the category's searches. In the answers, Falco takes 15% of first choices and Trivy takes 22%.ShowHide
Search and answers
falco.org is not in Google's top ten for any of the category's searches. In the answers, Falco takes 15% of first choices and Trivy takes 22%.
ShowHideIn search
Google, US estimatesPosition for “container security platform”
–
not in the top ten
Position for “container security platforms”
–
not in the top ten
- Searches for its name, Google
- 27,100 a month (“falco”)
- AI search demand for its name, est.
- 4,242 a month
- Organic visits to its site
- about 383 a month
- Searches its site ranks for
- 134 · 18 in the top three
- Sites linking to it
- 2,008
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
15%
rank 3 of 77 in container security
Segment leader
22%
Trivy
- First choices
- 17 across its categories
- Named in
- 113 answers
- Its own site cited
- in 101 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on falco.org
337
subdomains included
Content
162
counted in the table below
Documentation
82
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 158 | 1 | 2026-09-21 | SOAR | |
| Case study | 3 | undated | |||
| Glossary or explainer | 1 | undated |
Most recent
- 2026-09-21Falco 0 45 0 blog
- 2026-05-26Falco 0 44 0 blog
- 2026-05-12Introducing prempti blog
- 2026-03-23Falco operator 0 2 0 blog
- 2026-03-18Kubecon eu 2026 blog
- 2026-02-25Soar into 2026 blog
How it is countedHide how it is counted
Every page falco.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read October 5, 2026.
Names read as Falco
What the judge wrote, as written, with how often. The vendor table decides that these count as Falco; a claim can dispute any of them.
Falco (CNCF-graduated) 1
Follow Falco
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Falco's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Falco, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Falco by email, built from the raw record of the edition. It shows:
- where Falco is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Falco, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Falco is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Falco is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideFalco is among the products AI models recommend first in Container and Kubernetes security this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.