IT AI Index
Index Vendors › Palo Alto · September 2026 Edition
6 categories · Ranked

Palo Alto

56Judge labels
0First choices
26Negative labels
12 of 12Models named it
6Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.2, every buyer segment counted.
Best standing
0% in Firewalls for mid-market buyers
Rank 22 of 100 in the mid-market standing
0 of 12 models made it the first choice on the direct prompt; 0% of its 7 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In firewalls · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Palo Alto for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Next-generation firewallsNetwork and edge0%22 of 1000%7under 10 labels · led by Fortinet FortiGate at 61%
Extended detection and responseSecurity operations0%61 of 6167%6under 10 labels · led by Microsoft Defender XDR at 63%
Zero trust network accessNetwork and edge0%69 of 7167%3under 10 labels · led by Cloudflare One at 35%
Endpoint protectionIT operations and endpoint0%64 of 9950%2under 10 labels · led by Microsoft Defender for Cloud at 22%
Attack surface managementSecurity operations0%80 of 1040%1under 10 labels · led by Intruder at 59%
SOAR platformsSecurity operations0%40 of 490%1under 10 labels · led by Tines at 47%

Movement

This is the first edition on this tier, so no move can be computed for Palo Alto yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Palo Alto across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00101
Gemini 3.5 Flash00101
Perplexity Sonar00011
Grok 4.1 Fast00325
Mistral Small00112
DeepSeek V4 Flash01102
Llama 4 Maverick00000
Qwen 3.7 Flash00314
Kimi K200022
GLM 4.7 FlashX00202
MiniMax M2.500000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labelsNone
Paraphrase3 labelsNone
Comparative5 labelsNone
Budget-constrained18 labelsNone
Scale-constrained10 labelsNone
Negative14 labelsNone
First choiceAlternativeMentionNegative56 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“look elsewhere (Palo Alto, Check Point, or Juniper have better security track records in the near-term)” DeepSeek V4 Flash · Firewalls · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Enterprise-heavy like Zscaler/Palo Alto? Avoid—custom pricing often $15+/user, no free tiers.” Grok 4.1 Fast · ZTNA · budget prompt · hard negative
“buying a native XDR platform (such as those from CrowdStrike, Palo Alto, Microsoft, ...) and then trying to feed it third-party logs through generic connectors” Mistral Small · XDR · negative prompt · soft negative
“Full enterprise suites (like Palo Alto or Zscaler) are often prohibitively expensive and complex for smaller organizations.” Qwen 3.7 Flash · ZTNA · budget prompt · soft negative
“Palo Alto and CrowdStrike are strongest in their own ecosystems; outside those contexts, fit can be much weaker.” Perplexity Sonar · XDR · negative prompt · soft negative

Named alongside

The products named in the same answers as Palo Alto, over the 56 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Palo Alto was named but was not.
ProductSame answerTook the first choice insteadHead to head
CrowdStrike Falcon14 of 560Not in the top three
Twingate11 of 562Not in the top three
Cloudflare One10 of 567Not in the top three
Microsoft Defender XDR10 of 562Not in the top three
Zscaler10 of 561Not in the top three
Fortinet9 of 561Not in the top three
Check Point9 of 560Not in the top three
SonicWall8 of 560Not in the top three
SentinelOne Singularity7 of 561Not in the top three
Cisco7 of 560Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Palo Alto. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 48 of the 56 answers that named Palo Alto and are not a share of its labels.

Domains cited

cyberpress.org24
cybersecuritynews.com22
gartner.com22
gbhackers.com17
aimultiple.com12
decryptiondigest.com12
expertinsights.com12
paloaltonetworks.com12
g2.com10
guideflow.com10

153 of the 153 domain citations in answers naming Palo Alto came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Palo Alto

What the judge wrote, as written, with how often. The vendor table decides that these count as Palo Alto; a claim can dispute any of them.
Palo Alto (Cortex XDR) 1Palo Alto (Cortex Xpanse) 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Palo Alto's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Palo Alto, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at paloalto.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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