Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 41 → 44 of 55
6 categories · RankedPalo Alto
28Judge labels
0First choices
8Negative labels
9 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
0% in XDR for mid-market buyers
Rank 26 of 58 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 3 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business51 of 62
0%1 label
under the label threshold
Mid-market26 of 58
0%3 labels
under the label threshold
Enterprise53 of 58
0%1 label
under the label threshold
In xdr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Palo Alto for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Extended detection and response | Security operations | 0% | 26 of 58 | 0% | 3 | under 10 labels · led by Microsoft Defender XDR at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Network detection and response | Security operations | 0% | 37 of 102 | 0% | 3 | under 10 labels · led by ManageEngine NetFlow Analyzer at 21% | |
| Threat intelligence platforms | Security operations | 0% | 114 of 119 | 67% | 3 | under 10 labels · led by MISP at 12% | newNew since September 2026: not ranked then, 0% now. |
| Data security posture management | Security operations | 0% | 53 of 105 | 0% | 2 | under 10 labels · led by Microsoft Purview at 18% | |
| DNS filtering | Network and edge | 0% | 60 of 94 | 0% | 1 | under 10 labels · led by DNSFilter at 59% | |
| Web application firewalls | Network and edge | 0% | 60 of 82 | 0% | 1 | under 10 labels · led by Cloudflare WAF at 69% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Palo Alto held within the floor in all five categories: no change cleared 11 points.
Best category · XDR · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 50 → 25 of 53
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| XDR | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 50 → 26 of 58 |
| NDR | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 37 of 102, unchanged |
| Threat intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 114 of 119, unchanged |
| DNS filtering | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 60 of 94, unchanged |
| WAF | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 60 of 82, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Palo Alto across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Palo Alto across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 2 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase0 labelsNone
Comparative4 labelsNone
Budget-constrained3 labelsNone
Scale-constrained6 labelsNone
Negative13 labelsNone
First choiceAlternativeMentionNegative28 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Palo Alto firewalls + want SOC | Palo Alto Cortex XDR + Unit 42 MDR” Kimi K2 · XDR · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“"CrowdStrike, Microsoft and Palo Alto bundle threat intelligence into endpoint licenses you may already pay for."” Muse Glimmer 30B · Threat intel · negative prompt · soft negative
“CrowdStrike, Microsoft, and Palo Alto bundle threat intelligence into endpoint licenses” Kimi K2 · Threat intel · negative prompt · soft negative
Named alongside
The products named in the same answers as Palo Alto, over the 28 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Palo Alto was named but was not.ShowHide
Named alongside
The products named in the same answers as Palo Alto, over the 28 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Palo Alto was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Palo Alto. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 27 of the 28 answers that named Palo Alto and are not a share of its labels.
Domains cited
g2.com10
cybersecuritynews.com8
paloaltonetworks.comYour site8
cyberpress.org6
guideflow.com6
comparitech.com5
gartner.com5
gbhackers.com5
linkedin.com5
breachsense.com4
Fifty-four of the sixty-two domain citations in answers naming Palo Alto came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
paloaltonetworks.com ranks 6 on Google for the category's searches. In the answers, Palo Alto takes 0% of first choices and Microsoft Defender XDR takes 40%.ShowHide
Search and answers
paloaltonetworks.com ranks 6 on Google for the category's searches. In the answers, Palo Alto takes 0% of first choices and Microsoft Defender XDR takes 40%.
ShowHideIn search
Google, US estimatesPosition for “xdr platform”
6
Position for “xdr platforms”
–
not in the top ten
- Searches for its name, Google
- 246,000 a month (“palo alto”)
- AI search demand for its name, est.
- 18,254 a month
- Organic visits to its site
- about 951,391 a month
- Searches its site ranks for
- 58,184 · 9,191 in the top three
- Sites linking to it
- 44,945
- Paid Google search
- 6 searches its ads show for, about 15 clicks and $383 a month (estimate)
In answers
This editionShare of first choices
0%
rank 26 of 58 in XDR
Segment leader
40%
Microsoft Defender XDR
- First choices
- 0 across its categories
- Named in
- 28 answers
- Its own site cited
- in 27 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on paloaltonetworks.com
13,055
subdomains included
Content
7,351
counted in the table below
Documentation
16
Product · Integration
15 · 3
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 3,467 | 39 | 2026-09-28 | ||
| Report or ebook | 1,861 | 0 | 2011-10-01 | ||
| Podcast or video | 535 | 0 | 2015-08-01 | ||
| Glossary or explainer | 430 | 0 | 2022-07-04 | ||
| News or press | 408 | 0 | 2018-12-01 | ||
| Case study | 351 | undated | |||
| Comparison | 104 | 0 | 2019-08-08 | ||
| Webinar or virtual event | 87 | 0 | 2018-07-01 | ||
| Conference or event | 87 | 0 | 2018-04-01 | ||
| Template or tool | 21 | undated |
Most recent
- 2026-09-28Netscaler zero days exploited blog
- 2026-09-253 consulting myths debunked by unit 42 experts blog
- 2026-09-25Securing the ai coding frontier prisma airs agentic endpoint security blog
- 2026-09-22Palo alto networks named a visionary leader in the frost radar healthcare infrastructure cybersecurity united states 202 blog
- 2026-09-16Cortex xdr is the only endpoint security market leader to be certified by av comparatives 7 years in a row blog
- 2026-09-15Cortex data security ga dlp ddr blog
How it is countedHide how it is counted
Every page paloaltonetworks.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Palo Alto
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Palo Alto is its own company.ShowHide
The company
Palo Alto is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Leader in Cybersecurity Protection & Software for the Modern Enterprises
- For
- CISO’s, Head of Infrastructure, Network Security Engineers, Cloud Architects & SOC Managers
- Free plan or trial
- Demos and Trials paloaltonetworks.com
- Integrations claimed
- 700 paloaltonetworks.com · 360 paloaltonetworks.com/blog/tag/partners pages disagree
- Certifications
- SOC 2 Type IIC5ISMAPIRAPPCI:DSSCSAVPAT 508TISAX
- Customers named
- 95% of the Fortune 10075 K Customers10 K Customers55% OF THE FORTUNE 500WiproTyson FoodsNHLGreen Bay Packers
- Not stated on the pages read
- Price, starting price, hosting
What Palo Alto's own pages state, read September 28, 2026: paloaltonetworks.com, trust.paloaltonetworks.com, paloaltonetworks.com/products/products-a-z, paloaltonetworks.com/customers, paloaltonetworks.com/blog/tag/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Palo Alto's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Palo Alto, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Palo Alto by email, built from the raw record of the edition. It shows:
- where Palo Alto is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Palo Alto, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.