Every category where a model named One Identity for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Non-human identity management	Identity and access	0%	24 of 128	8%	12	accepted challenger
Multi-factor authentication	Identity and access	0%	64 of 77	0%	1	under 10 labels · led by Cisco Duo at 47%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for One Identity yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated One Identity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	1	1
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	1	0	1
Grok 4.20	0	1	3	0	4
Mistral Small	1	0	0	0	1
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	1	0	0	1
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	1	0	0	1
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct13 labels2

Paraphrase1 labelNone

Comparative10 labels2not counted in share

Budget-constrained1 labelNone

Scale-constrained2 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative32 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“One Identity is best for enterprises needing deep governance and AI-driven identity management.” Mistral Small · NHI management · comparative prompt · first choice

“One Identity is also a good choice as it offers a modular, scalable IAM platform that combines governance, PAM, and lifecycle management.” Llama 4 Maverick · NHI management · direct prompt · alternative

“Top Pick: One Identity ... offers a pragmatic, modular architecture.” Qwen 3.7 Flash · NHI management · direct prompt · alternative

“consider CyberArk, One Identity, or ManageEngine PAM360” GPT-5.4 mini · NHI management · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Users report performance issues, slower usability, complex setup, and costly upgrades” Claude Haiku 4.5 · NHI management · negative prompt · soft negative

Named alongside

The products named in the same answers as One Identity, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and One Identity was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Akeyless15 of 322Not among the top eight

Microsoft Entra ID12 of 321Not among the top eight

Astrix Security12 of 320Not among the top eight

JumpCloud11 of 325Not among the top eight

CyberArk Identity Security Platform11 of 322Not among the top eight

Oasis Security11 of 321Not among the top eight

Okta10 of 320Not among the top eight

SailPoint7 of 321Not among the top eight

Entro Security7 of 320Not among the top eight

Saviynt Identity Cloud7 of 320Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named One Identity. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 32 answers that named One Identity and are not a share of its labels.

Domains cited

oneidentity.comYour site24

expertinsights.com21

securityboulevard.com18

wwt.com15

startupstash.com14

cybersecuritynews.com13

almcorp.com12

startwithidentity.com10

aimultiple.com9

akeyless.io9

121 of the 145 domain citations in answers naming One Identity came from somebody else's page.

Pages cited

oneidentity.com/learn/top-non-human-identity-and-agentic-ai-security-tools.aspx22

expertinsights.com/identity-and-access-management/top-nhi-management-solutions18

wwt.com/blog/non-human-identity-security-platform-assessment15

startupstash.com/top-non-human-identity-management-platforms14

almcorp.com/blog/best-identity-and-access-management-tools12

cybersecuritynews.com/best-ciam-solutions9

securityboulevard.com/2025/12/top-12-identity-and-access-management-platforms9

akeyless.io/blog/top-5-non-human-identity-management-tools-for-20268

Pages are listed as the models cited them.

Search and answers

oneidentity.com ranks 6 on Google for the category's searches. In the answers, One Identity takes 0% of first choices and JumpCloud takes 14%.

ShowHide

In search

Google, US estimates

Position for “non-human identity management platforms”

Position for “best non-human identity management platform”

–

not in the top ten

Searches for its name, Google: 1,600 a month (“one identity”)
AI search demand for its name, est.: 405 a month
Organic visits to its site: about 40,708 a month
Searches its site ranks for: 20,436 · 317 in the top three
Sites linking to it: 5,123
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

17 ads · 17 text · 0 shown in the last 30 days

First shown May 2024, as One Identity LLC, verified. Ads started 2025-10 to 2026-09: 8 in the year, 9 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 24 of 128 in NHI management

Segment leader

14%

JumpCloud

First choices: 2 across its categories
Named in: 32 answers
Its own site cited: in 32 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on oneidentity.com

2,932

subdomains included

Content

1,585

counted in the table below

Documentation

Product · Integration

46 · 1

Kind	Pages	Last 90 days	Categories named
Podcast or video	459	undated	IGA, PAM
Blog	418	undated	PAM, IGA
Webinar or virtual event	375	undated	PAM, IGA
Report or ebook	164	undated	PAM, IGA
Glossary or explainer	100	undated	PAM, IGA
Conference or event	45	undated	IGA, PAM
Case study	17	undated	IGA
Comparison	6	undated	IGA, PAM
Template or tool	1	undated	PAM

How it is countedHide how it is counted

Every page oneidentity.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name PAM (123); 4 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow One Identity

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

One Identity is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: a cybersecurity platform and a unified identity security solution that enables you to protect your people, applications, and data
oneidentity.com
For: enterprises worldwide
oneidentity.com
Price stated: Request Pricing oneidentity.com/products
Free plan or trial: Get Started oneidentity.com
Customers named: MeditologyGreifIntercontinental ExchangeRabobankPaul Hartmann AGSwiss PostLSEGDMTech
Not stated on the pages read: Starting price, integrations, certifications, hosting

What One Identity's own pages state, read September 28, 2026: oneidentity.com, trust.oneidentity.com, oneidentity.com/products, oneidentity.com/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when One Identity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as One Identity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for One Identity by email, built from the raw record of the edition. It shows:

where One Identity is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name One Identity, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.