Every category where a model named Entro Security for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Non-human identity management	Identity and access	9%	2 of 128	25%	24	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Entro Security yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Entro Security across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	1	2	0	0	3
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	0	0	2	2	4
Mistral Small	0	2	0	0	2
DeepSeek V4 Flash	0	2	0	3	5
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	1	0	1	2
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	2	1	0	0	3
Muse Glimmer 30B	1	0	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct17 labels3

Paraphrase5 labels1

Comparative23 labels3not counted in share

Budget-constrained8 labelsNone

Scale-constrained6 labelsNone

Negative10 labels2not counted in share

First choiceAlternativeMentionNegative69 labels in all, every segment counted; 4 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“SaaS sprawl + CI/CD + API keys / tokens → Entro Starter Pack or Oasis Starter Pack via AWS Marketplace is the most frequently cited mid-market entry point.” Muse Glimmer 30B · NHI management · direct prompt · first choice

“Best for Heavy CI/CD, Code, & Multi-Cloud Environments: Entro Security ... love Entro's ease of onboarding and intuitive UI” Gemini 3.5 Flash · NHI management · direct prompt · first choice

“Start with Entro Security if your main objective is to inventory, secure, and govern NHIs quickly.” GPT-5.4 mini · NHI management · direct prompt · first choice

“evaluate Astrix, Entro, Cyera Identity, and Veza” GPT-6 Luna · NHI management · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to Avoid on a Tight Budget ... Entro Security | Enterprise-only; ~$50K/yr” DeepSeek V4 Flash · NHI management · budget prompt · hard negative

“unlike enterprise NHI tools (e.g., CyberArk, SailPoint, Entro) that start at tens of thousands annually” Grok 4.1 Fast · NHI management · budget prompt · soft negative

“CyberArk / Entro | Enterprise-grade, rotation/privileges | Higher cost” Grok 4.1 Fast · NHI management · scale prompt · soft negative

“starter packs run ~$50K/year — likely over budget for mid-market” DeepSeek V4 Flash · NHI management · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Entro Security, over the 69 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Entro Security was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Astrix Security43 of 692Not among the top eight

Oasis Security37 of 6910Not among the top eight

HashiCorp Vault35 of 692Compare →

Akeyless32 of 692Compare →

CyberArk Identity Security Platform30 of 696Not among the top eight

Aembit28 of 699Compare →

Token Security24 of 694Compare →

JumpCloud19 of 697Compare →

GitGuardian NHI Governance19 of 692Compare →

Venafi17 of 691Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Entro Security. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 69 of the 69 answers that named Entro Security and are not a share of its labels.

Domains cited

startupstash.com46

expertinsights.com45

oneidentity.com34

wwt.com31

akeyless.io28

cybersecmanager.net28

securityboulevard.com28

startwithidentity.com27

cybersecuritynews.com21

aembit.io19

307 of the 307 domain citations in answers naming Entro Security came from somebody else's page.

Pages cited

expertinsights.com/identity-and-access-management/top-nhi-management-solutions45

startupstash.com/top-non-human-identity-management-platforms45

oneidentity.com/learn/top-non-human-identity-and-agentic-ai-security-tools.aspx31

wwt.com/blog/non-human-identity-security-platform-assessment31

cybersecmanager.net/best-non-human-identity-management-platforms28

akeyless.io/blog/top-5-non-human-identity-management-tools-for-202623

securityboulevard.com/2026/06/top-non-human-identity-nhi-management-tools-for-202623

majorkeytech.com/blogs/best-iam-solutions18

Pages are listed as the models cited them.

Search and answers

entro.security is not in Google's top ten for any of the category's searches. In the answers, Entro Security takes 9% of first choices and JumpCloud takes 14%.

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In search

Google, US estimates

Position for “non-human identity management platforms”

–

not in the top ten

Position for “best non-human identity management platform”

–

not in the top ten

Searches for its name, Google: 480 a month (“entro security”)
AI search demand for its name, est.: 2 a month
Organic visits to its site: about 15,281 a month
Searches its site ranks for: 3,758 · 102 in the top three
Sites linking to it: 789
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

11 ads · 11 image · 0 shown in the last 30 days

First shown December 2025, as Rob for Mayor, verified. Ads started 2025-11 to 2026-10: 11 in the year. 5 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 2 of 128 in NHI management

Segment leader

14%

JumpCloud

First choices: 4 across its categories
Named in: 69 answers
Its own site cited: in 69 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on entro.security

2,545

subdomains included

Content

2,454

counted in the table below

Documentation

Product · Integration

16 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	2,004	0	2026-06-26	Secrets, PAM
Glossary or explainer	390	0	2026-02-27	Secrets, IGA
Podcast or video	28	0	2026-03-11
Comparison	15	undated		NHI management, SAST
Conference or event	4	0	2025-03-23
News or press	4	undated
Case study	3	undated
Webinar or virtual event	3	0	2025-06-26
Template or tool	2	undated
Report or ebook	1	0	2023-05-01

Most recent

2026-06-26Entro webguard stop sensitive data from leaking into ai tools blog
2026-05-19Your ai agents are taking actions you never approved heres how to stop it blog
2026-04-14What makes agentic ai a smart choice for data security blog
2026-04-14How agentic ai helps you stay ahead in market competition blog
2026-04-13How capable is agentic ai in handling complex cloud deployments blog
2026-04-13How is agentic ai driving innovation in cybersecurity blog

How it is countedHide how it is counted

Every page entro.security exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name secrets (124); 8 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Entro Security

What the judge wrote, as written, with how often. The vendor table decides that these count as Entro Security; a claim can dispute any of them.

Entro 8SailPoint/Entro 1

Follow Entro Security

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Entro Security is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Control your AI & NHI sprawl
entro.security
For: IAM and AppSec teams
entro.security
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Entro Security's own pages state, read October 5, 2026: entro.security, entro.security/platform-overview, entro.security/customers, entro.security/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Entro Security's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Entro Security, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Entro Security by email, built from the raw record of the edition. It shows:

where Entro Security is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Entro Security, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Entro Security is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Entro Security is among the products AI models recommend first in Non-human identity management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/identity/non-human-identity-management/"><img src="https://it-ai-index.com/badges/2026-10/entro-security--non-human-identity-management-wide.svg" alt="Among AI models' top three in Non-human identity management, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Non-human identity management standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/identity/non-human-identity-management/"><img src="https://it-ai-index.com/badges/2026-10/entro-security--non-human-identity-management-square.svg" alt="Among AI models' top three in Non-human identity management, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Non-human identity management standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/identity/non-human-identity-management/"><img src="https://it-ai-index.com/badges/2026-10/entro-security--non-human-identity-management-compact.svg" alt="Among AI models' top three in Non-human identity management, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Non-human identity management standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.