Every category where a model named Omni for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Embedded analytics	Data platform	2%	9 of 72	0%	9	under 10 labels · led by Metabase at 22%

Movement

This is the first edition on this tier, so no move can be computed for Omni yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Omni across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	2	2	0	4
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	1	0	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels2

Paraphrase3 labels1

Comparative10 labels4not counted in share

Budget-constrained1 labelNone

Scale-constrained5 labels1

Negative2 labels1not counted in share

First choiceAlternativeMentionNegative27 labels in all, every segment counted; 4 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Cube or Omni if you are building a modern SaaS application that needs scalable, highly secure multi-tenancy” Gemini 3.5 Flash · Embedded analytics · comparative prompt · first choice

“Omni is considered the best overall choice for governed embedded analytics with AI” Llama 4 Maverick · Embedded analytics · comparative prompt · first choice

“Omni is the best overall choice for governed embedded analytics with AI” Claude Haiku 4.5 · Embedded analytics · comparative prompt · first choice

“Best Overall for Governed Metrics & Embedded AI: Omni” Gemini 3.5 Flash · Embedded analytics · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Omni, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Omni was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Luzmo17 of 273Not among the top eight

Looker17 of 272Not among the top eight

Tableau14 of 270Not among the top eight

Cube12 of 274Not among the top eight

Sisense12 of 271Not among the top eight

Microsoft Power BI Embedded12 of 270Not among the top eight

Embeddable11 of 272Not among the top eight

ThoughtSpot Embedded11 of 271Not among the top eight

Qrvey11 of 270Not among the top eight

GoodData10 of 272Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Omni. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 27 of the 27 answers that named Omni and are not a share of its labels.

Domains cited

omni.coYour site27

cube.dev20

holistics.io18

luzmo.com16

zoho.com14

knowi.com13

domo.com12

embeddable.com11

thoughtspot.com11

qrvey.com10

125 of the 152 domain citations in answers naming Omni came from somebody else's page.

Pages cited

omni.co/articles/best-embedded-analytics-tools-202625

cube.dev/articles/best-embedded-analytics-platforms-202619

holistics.io/blog/best-embedded-analytics-tools15

luzmo.com/blog/embedded-analytics-tools14

zoho.com/analytics/insightshq/top-embedded-analytics-tools.html13

domo.com/learn/article/embedded-analytics-tools12

knowi.com/blog/best-embedded-analytics-tools-202511

qrvey.com/blog/best-embedded-analytics-tools9

Pages are listed as the models cited them.

Search and answers

omni.co is not in Google's top ten for any of the category's searches. In the answers, Omni takes 2% of first choices and Metabase takes 22%.

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In search

Google, US estimates

Position for “embedded analytics platform”

–

not in the top ten

Position for “embedded analytics platforms”

–

not in the top ten

Searches for its name, Google: 110,000 a month (“omni”)
AI search demand for its name, est.: 71,204 a month
Organic visits to its site: about 52,818 a month
Searches its site ranks for: 1,622 · 123 in the top three
Sites linking to it: 1,319
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

16 ads · 12 text, 3 video, 1 image · 14 shown in the last 30 days

First shown July 2025, as Omni Analytics Inc., verified. Ads started 2025-11 to 2026-10: 11 in the year, 5 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 9 of 72 in embedded analytics

Segment leader

22%

Metabase

First choices: 4 across its categories
Named in: 27 answers
Its own site cited: in 27 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on omni.co

1,495

subdomains included

Content

315

counted in the table below

Documentation

1,095

Product · Integration

1 · 0

Kind	Pages	Last 90 days	Latest
Blog	181	26	2026-09-28
Report or ebook	53	undated
Case study	28	3	2026-09-09
Conference or event	23	0	2025-06-18
Comparison	16	3	2026-08-21
News or press	9	0	2026-04-23
Glossary or explainer	3	0	2024-06-11
Template or tool	1	undated
Podcast or video	1	0	2022-04-05

Most recent

2026-09-28Why the best dashboard might be no dashboard at all blog
2026-09-25Best semantic layer for ai and bi 2026 blog
2026-09-25Best embedded analytics tools 2026 blog
2026-09-25Best bi tools for dbt teams governed semantic layer ai queries and embedded analytics 2026 blog
2026-09-24Toward an ai harness that carries its own weight blog
2026-09-23Bringing jev into omni blog

How it is countedHide how it is counted

Every page omni.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Omni

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Omni is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The AI analytics platform
omni.co
For: Data teams
omni.co
Free plan or trial: Free Trial omni.co
Certifications: Omni Platform Certification
Customers named: CriblPhotoroomBambooHRSWBCOrdermentumTrintZapnito
Not stated on the pages read: Price, starting price, integrations, hosting

What Omni's own pages state, read October 5, 2026: omni.co, trust.omni.co, omni.co/platform, omni.co/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Omni's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Omni, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Omni by email, built from the raw record of the edition. It shows:

where Omni is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Omni, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.