Every category where a model named Microsoft Entra ID Protection for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity threat detection and response	Identity and access	4%	5 of 105	0%	8	under 10 labels · led by Huntress Managed ITDR at 51%

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Entra ID Protection yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Entra ID Protection across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	1	1	0	2
Grok 4.1 Fast	0	0	1	1
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labels1

Paraphrase6 labels2

Comparative3 labels1not counted in share

Budget-constrained3 labelsNone

Scale-constrained1 labelNone

Negative2 labelsNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Microsoft Entra ID Protection + Microsoft Defender XDR is the best overall choice due to its integration, ease of use, and scalability” Mistral Small · ITDR · direct prompt · first choice

“Deepest fit for Microsoft-centric environments and hybrid AD/Azure AD coverage” Perplexity Sonar · ITDR · comparative prompt · first choice

“I'd recommend Microsoft Entra ID Protection as the starting point” MiniMax M2.5 · ITDR · paraphrase prompt · first choice

“Microsoft Defender for Identity or Microsoft Entra ID Protection are strong alternatives” Perplexity Sonar · ITDR · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Microsoft Entra ID Protection, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Entra ID Protection was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Huntress Managed ITDR12 of 2010Not among the top eight

CrowdStrike Falcon Identity Protection7 of 201Not among the top eight

Okta Identity Threat Protection5 of 200Not among the top eight

SentinelOne Singularity Identity4 of 200Not among the top eight

CyberArk Identity Security Platform3 of 200Not among the top eight

Microsoft Defender for Identity3 of 200Not among the top eight

Semperis Directory Services Protector3 of 200Not among the top eight

Sophos ITDR3 of 200Not among the top eight

Vectra AI ITDR3 of 200Not among the top eight

Netwrix PingCastle2 of 201Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Entra ID Protection. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 19 of the 20 answers that named Microsoft Entra ID Protection and are not a share of its labels.

Domains cited

huntress.com16

cybersecuritynews.com10

microsoft.comYour site10

expertinsights.com9

cynet.com8

cyberpress.org7

g2.com7

peerspot.com7

gartner.com6

gbhackers.com6

Seventy-six of the eighty-six domain citations in answers naming Microsoft Entra ID Protection came from somebody else's page.

Pages cited

huntress.com/itdr-guide/best-itdr-vendors14

expertinsights.com/identity-and-access-management/the-top-identity-threat-detection-and-re9

microsoft.com/en-us/security/business/solutions/identity-threat-detection-response9

cynet.com/security-foundations/identity-security/itdr-vendors8

cybersecuritynews.com/best-identity-threat-detection-and-response-solutions7

gartner.com/reviews/market/identity-threat-detection-and-response-itdr6

gbhackers.com/itdr-solutions-compared-features-pricing6

startupstash.com/top-identity-threat-detection-and-response-platforms6

Pages are listed as the models cited them.

Search and answers

Where Microsoft Entra ID Protection stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 260 a month (“microsoft entra id protection”)
AI search demand for its name, est.: 12 a month
Its own site: It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 5 of 105 in ITDR

Segment leader

51%

Huntress Managed ITDR

First choices: 3 across its categories
Named in: 20 answers
Its own site cited: in 19 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Microsoft Entra ID Protection

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Entra ID Protection; a claim can dispute any of them.

Microsoft Entra ID Protection + Microsoft Defender XDR 1Microsoft Entra ID Protection/Defender for Identity 1

Follow Microsoft Entra ID Protection

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Microsoft is the company behind Microsoft Entra ID Protection.

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On record

Company records

Also from Microsoft: Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot, Microsoft 365 Copilot Chat, Microsoft 365 DSC and 164 more

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Entra ID Protection's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Entra ID Protection, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Microsoft Entra ID Protection by email, built from the raw record of the edition. It shows:

where Microsoft Entra ID Protection is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Microsoft Entra ID Protection, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.