Every category where a model named Okta Identity Threat Protection for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity threat detection and response	Identity and access	2%	7 of 105	5%	20	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Okta Identity Threat Protection yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Okta Identity Threat Protection across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	2	0	1	3
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	0	1	0	0	1
Mistral Small	1	0	0	0	1
DeepSeek V4 Flash	0	0	1	0	1
Llama 4 Maverick	0	1	1	0	2
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	3	0	0	3
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	2	0	0	2
GPT-6 Luna	0	2	0	0	2
Muse Glimmer 30B	0	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labelsNone

Paraphrase9 labels1

Comparative17 labelsNone

Budget-constrained5 labelsNone

Scale-constrained4 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative48 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Okta Identity Threat Protection is the top recommendation due to its maturity, ease of use, and strong ecosystem” Mistral Small · ITDR · paraphrase prompt · first choice

“Integrated Ecosystem Giants: Microsoft (Entra ID Protection + Defender), Okta (Identity Security Platform), Ping Identity.” Qwen 3.7 Flash · ITDR · scale prompt · alternative

“Want SaaS-native identity threat detection and access risk visibility → Reco / Okta Identity Threat Protection” Muse Glimmer 30B · ITDR · paraphrase prompt · alternative

“Okta is especially relevant when the threat is an attacker abusing an active workforce session” GPT-6 Luna · ITDR · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“exceptional for SaaS and cloud environments, but they do not natively monitor or protect on-prem legacy authentication protocols” Gemini 3.5 Flash · ITDR · negative prompt · soft negative

Named alongside

The products named in the same answers as Okta Identity Threat Protection, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Okta Identity Threat Protection was named but was not.

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ProductSame answerTook the first choice insteadHead to head

CrowdStrike Falcon Identity Protection27 of 485Not among the top eight

Silverfort ITDR26 of 482Compare →

Microsoft Defender for Identity20 of 4813Compare →

Huntress Managed ITDR16 of 487Compare →

Semperis Directory Services Protector16 of 481Not among the top eight

SentinelOne Singularity Identity14 of 480Not among the top eight

CyberArk Identity Security Platform12 of 480Not among the top eight

CrowdStrike9 of 482Not among the top eight

Microsoft Entra ID8 of 486Not among the top eight

Sophos ITDR7 of 481Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Okta Identity Threat Protection. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 45 of the 48 answers that named Okta Identity Threat Protection and are not a share of its labels.

Domains cited

huntress.com27

cybersecuritynews.com22

expertinsights.com21

crowdstrike.com19

cynet.com18

gartner.com15

gbhackers.com15

microsoft.com15

startwithidentity.com15

learn.microsoft.com13

180 of the 180 domain citations in answers naming Okta Identity Threat Protection came from somebody else's page.

Pages cited

huntress.com/itdr-guide/best-itdr-vendors23

expertinsights.com/identity-and-access-management/the-top-identity-threat-detection-and-re21

cynet.com/security-foundations/identity-security/itdr-vendors18

cybersecuritynews.com/best-identity-threat-detection-and-response-solutions17

gbhackers.com/itdr-solutions-compared-features-pricing15

gartner.com/reviews/market/identity-threat-detection-and-response-itdr14

daylight.ai/blog/best-itdr-tools12

reco.ai/compare/top-itdr-tools12

Pages are listed as the models cited them.

Search and answers

okta.com is not in Google's top ten for any of the category's searches. In the answers, Okta Identity Threat Protection takes 2% of first choices and Huntress Managed ITDR takes 51%.

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In search

Google, US estimates

Position for “itdr solution”

–

not in the top ten

Position for “itdr solutions”

–

not in the top ten

Searches for its name, Google: 170 a month (“okta identity threat protection”)
AI search demand for its name, est.: 5 a month
Its company's site: okta.com shared with Okta's other products; the figures are the site's
Organic visits to its site: about 1,959,740 a month
Searches its site ranks for: 68,194 · 12,679 in the top three
Sites linking to it: 42,851
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

118+ ads · 89 text, 28 image, 1 video · 118 shown in the last 30 days

First shown October 2021, as Okta, Inc, verified. Ads started 2025-10 to 2026-09: 36 in the year, 82 before. 2 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 7 of 105 in ITDR

Segment leader

51%

Huntress Managed ITDR

First choices: 1 across its categories
Named in: 48 answers
Its own site cited: in 45 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Okta Identity Threat Protection

What the judge wrote, as written, with how often. The vendor table decides that these count as Okta Identity Threat Protection; a claim can dispute any of them.

Okta 5Okta Identity Threat Protection (ITP) 2Okta Identity Threat Protection with Okta AI 2Okta (Identity Security Platform) 1Reco / Okta Identity Threat Protection 1

Follow Okta Identity Threat Protection

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Okta is the company behind Okta Identity Threat Protection.

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On record

Company records

Also from Okta: Okta ITP, Okta Identity Security Posture Management, Okta Identity Threat Protection with Okta AI

In its own words

Stated by the vendor, not checked

Positioning: Learn how Okta’s Identity Threat Protection (ITP) defends against identity-based attacks with tools for risk detection, session monitoring, and real-time threat response to secure user access.
learning.okta.com/identity-threat-protection
Price stated: The Expert Learning Pass is required to access, learn more [here]. learning.okta.com/identity-threat-protection
Free plan or trial: Free trial okta.com/identity-101/ai-threat-detection
Not stated on the pages read: Who it is for, starting price, integrations, certifications, hosting, customers

What Okta Identity Threat Protection's own pages state, read October 5, 2026: learning.okta.com/identity-threat-protection, learning.okta.com/first-look-identity-threat-protection, learning.okta.com/mitigate-identity-threats-with-workflows, learning.okta.com/implement-continuous-protection-with-okta-identity-threat-protection, okta.com/identity-101/ai-threat-detection. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Okta Identity Threat Protection's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Okta Identity Threat Protection, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Okta Identity Threat Protection by email, built from the raw record of the edition. It shows:

where Okta Identity Threat Protection is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Okta Identity Threat Protection, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.