Every category where a model named Microsoft 365 Lighthouse for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Microsoft 365 management	IT operations and endpoint	2%	11 of 149	19%	16	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Microsoft 365 Lighthouse yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft 365 Lighthouse across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	0	2
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	2	0	1	3
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	2	0	1	3
Llama 4 Maverick	0	0	2	0	2
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	1	0	0	0	1
GLM 4.7 FlashX	1	0	0	0	1
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	1	0	1	2
Muse Glimmer 30B	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labelsNone

Paraphrase3 labelsNone

Comparative12 labels2not counted in share

Budget-constrained9 labels1

Scale-constrained3 labels1

Negative6 labelsNone

First choiceAlternativeMentionNegative42 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Microsoft 365 Lighthouse if: You're a CSP partner wanting a free, zero-maintenance solution” Kimi K2 · M365 management · comparative prompt · first choice

“Best for MSPs: Microsoft 365 Lighthouse ... this is the industry standard for a free tool.” GLM 4.7 FlashX · M365 management · budget prompt · first choice

“For complex multi-tenant needs (e.g., if you're a CSP), consider Microsoft 365 Lighthouse, but Purview is the go-to for direct B2B use.” Grok 4.1 Fast · M365 management · paraphrase prompt · alternative

“If you're an MSP managing multiple client tenants, Microsoft 365 Lighthouse may be a better fit” GPT-6 Luna · M365 management · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Fine as a starting point for small MSPs, but be cautious about relying on it as your primary management layer.” DeepSeek V4 Flash · M365 management · negative prompt · soft negative

“it is not the general-purpose choice for a single organization's tenant” GPT-6 Luna · M365 management · comparative prompt · soft negative

“Good for delegated access, but basic for single-tenant B2B.” Grok 4.1 Fast · M365 management · direct prompt · soft negative

Named alongside

The products named in the same answers as Microsoft 365 Lighthouse, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft 365 Lighthouse was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Microsoft 365 Admin Center24 of 4213Not among the top eight

CoreView19 of 421Not among the top eight

CIPP18 of 422Not among the top eight

AdminDroid15 of 424Not among the top eight

ManageEngine M365 Manager Plus15 of 421Not among the top eight

ShareGate11 of 421Not among the top eight

AvePoint Confidence Platform10 of 421Not among the top eight

Syskit Point9 of 420Not among the top eight

Microsoft Intune8 of 421Not among the top eight

BetterCloud6 of 421Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft 365 Lighthouse. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 42 of the 42 answers that named Microsoft 365 Lighthouse and are not a share of its labels.

Domains cited

g2.com27

expertinsights.com26

learn.microsoft.comYour site19

itechguides.com16

microsoft.comYour site16

admindroid.com14

syncrosecure.com14

us.fitgap.com14

coreview.com13

sourceforge.net11

135 of the 170 domain citations in answers naming Microsoft 365 Lighthouse came from somebody else's page.

Pages cited

expertinsights.com/it-management/the-top-microsoft-365-management-tools26

g2.com/categories/microsoft-365-management-tools21

syncrosecure.com/blog/best-microsoft-365-management-tools-for-msps14

us.fitgap.com/search/office-365-management-tools/small-business11

itechguides.com/best/microsoft-365-management-tools10

learn.microsoft.com/en-us/microsoft-365/lighthouse/m365-lighthouse-faq10

msp.toolsinfo.com/c/m365-management/guide10

sourceforge.net/software/microsoft-365-management10

Pages are listed as the models cited them.

Search and answers

Where Microsoft 365 Lighthouse stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 390 a month (“microsoft 365 lighthouse”)
AI search demand for its name, est.: 21 a month
Its own site: It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 11 of 149 in M365 management

Segment leader

20%

CoreView

First choices: 2 across its categories
Named in: 42 answers
Its own site cited: in 42 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Microsoft 365 Lighthouse

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Microsoft is the company behind Microsoft 365 Lighthouse.

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On record

Company records

Also from Microsoft: Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot, Microsoft 365 Copilot Chat, Microsoft 365 DSC and 164 more

In its own words

Stated by the vendor, not checked

Price stated: Kostenlos testen microsoft.com/de-de/microsoft-365/business/manage-office-365-admin-app
Free plan or trial: Изпробвайте безплатно microsoft.com/bg-bg/microsoft-365/business/manage-office-365-admin-app
Integrations claimed: 5 microsoft.com/fr-fr/microsoft-365/business/manage-office-365-admin-app
Not stated on the pages read: Positioning, who it is for, starting price, certifications, hosting, customers

What Microsoft 365 Lighthouse's own pages state, read October 5, 2026: microsoft.com/bg-bg/microsoft-365/business/manage-office-365-admin-app, microsoft.com/de-de/microsoft-365/business/manage-office-365-admin-app, microsoft.com/es-es/microsoft-365/business/manage-office-365-admin-app, microsoft.com/fi-fi/microsoft-365/business/manage-office-365-admin-app, microsoft.com/fr-fr/microsoft-365/business/manage-office-365-admin-app. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft 365 Lighthouse's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft 365 Lighthouse, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Microsoft 365 Lighthouse by email, built from the raw record of the edition. It shows:

where Microsoft 365 Lighthouse is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Microsoft 365 Lighthouse, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.