Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 12 of 81
4 categories · RankedKestra
44Judge labels
2First choices
5Negative labels
10 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
3% in Orchestration for mid-market buyers
Rank 7 of 79 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 11% of its 19 labels there were negative.
What the models named instead of Kestra →By buyer segmentRead the same way at every buyer size.
Small business12 of 86
0%11 labels
accepted challenger
Mid-market7 of 79
3%19 labels
accepted challenger
Enterprise23 of 108
0%10 labels
criticized challenger
In orchestration · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Kestra for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Workflow orchestration | Data platform | 3% | 7 of 79 | 11% | 19 | accepted challenger | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| ETL and ELT | Data platform | 0% | 46 of 75 | 0% | 1 | under 10 labels · led by Fivetran at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Managed file transfer | Data platform | 0% | 47 of 97 | 0% | 1 | under 10 labels · led by Files.com at 43% | |
| Process mining | IT operations and endpoint | 0% | 51 of 61 | 0% | 1 | under 10 labels · led by Apromore at 19% |
Movement
Since September 2026, Kestra held within the floor in all four categories: no change cleared 11 points.
Best category · Orchestration · by segment
Mid-market▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 9 → 6 of 72
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 23 → 24 of 103
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Orchestration | 2% | 4% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 7 of 79 |
| ETL | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 41 → 46 of 75 |
| MFT | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 47 of 97, unchanged |
| Process mining | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 51 of 61, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Kestra across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Kestra across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 3 | 0 | 0 | 3 |
| Grok 4.20 | 0 | 1 | 2 | 0 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 2 | 0 | 1 | 4 |
| GLM 4.7 FlashX | 1 | 3 | 0 | 0 | 4 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase6 labelsNone
Comparative15 labelsNone
Budget-constrained11 labels2
Scale-constrained6 labelsNone
Negative5 labelsNone
First choiceAlternativeMentionNegative44 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with Prefect or Kestra for most teams - they offer the best balance of free licensing, modern features, and reasonable complexity.” GLM 4.7 FlashX · Orchestration · budget prompt · first choice
“n8n or Kestra offer the best balance of capability, ease of use, and zero licensing costs” Kimi K2 · Orchestration · budget prompt · first choice
“Kestra defines workflows in YAML rather than Python, making pipelines easier to version-control” Claude Haiku 4.5 · Orchestration · paraphrase prompt · alternative
“Consider Kestra (open‑source) or Stonebranch Universal Automation Center (free demo).” GLM 4.7 FlashX · MFT · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Kestra | Need mature ecosystem, extensive peer validation ... "younger ecosystem"” Kimi K2 · Orchestration · negative prompt · soft negative
“excellent alternatives to Airflow. However ... they carry a distinct business risk” Gemini 3.5 Flash · Orchestration · negative prompt · soft negative
Named alongside
The products named in the same answers as Kestra, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kestra was named but was not.ShowHide
Named alongside
The products named in the same answers as Kestra, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kestra was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Kestra. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 43 of the 44 answers that named Kestra and are not a share of its labels.
Domains cited
kestra.ioYour site37
larksuite.com17
pracdata.io17
getorchestra.io16
thedigitalprojectmanager.com15
ones.com12
prefect.io12
cognism.com11
elementum.ai11
wrike.com10
121 of the 158 domain citations in answers naming Kestra came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
kestra.io is not in Google's top ten for any of the category's searches. In the answers, Kestra takes 3% of first choices and Prefect takes 21%.ShowHide
Search and answers
kestra.io is not in Google's top ten for any of the category's searches. In the answers, Kestra takes 3% of first choices and Prefect takes 21%.
ShowHideIn search
Google, US estimatesPosition for “workflow orchestration tool”
–
not in the top ten
Position for “workflow orchestration tools”
–
not in the top ten
- Searches for its name, Google
- 14,800 a month (“kestra”)
- AI search demand for its name, est.
- 291 a month
- Organic visits to its site
- about 4,471 a month
- Searches its site ranks for
- 1,049 · 53 in the top three
- Sites linking to it
- 1,166
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
3%
rank 7 of 79 in orchestration
Segment leader
21%
Prefect
- First choices
- 2 across its categories
- Named in
- 44 answers
- Its own site cited
- in 43 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on kestra.io
4,751
subdomains included
Content
670
counted in the table below
Documentation
654
Product · Integration
25 · 5
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 428 | 105 | 2026-09-29 | Orchestration, ETL | |
| Comparison | 149 | 42 | 2026-09-22 | ETL | |
| Case study | 30 | 0 | 2024-10-22 | ||
| Report or ebook | 18 | 1 | 2026-09-22 | ||
| Template or tool | 18 | undated | |||
| Glossary or explainer | 14 | 6 | 2026-09-22 | IaC | |
| Podcast or video | 7 | undated | |||
| News or press | 3 | undated | |||
| Webinar or virtual event | 2 | undated | |||
| Conference or event | 1 | undated |
Most recent
- 2026-09-29Agent observability blog
- 2026-09-25Kestra academy launch blog
- 2026-09-25Dbt orchestration blog
- 2026-09-25Infrastructure orchestration blog
- 2026-09-25Sap data integration tool blog
- 2026-09-22What is a frontier engineer glossary or explainer
How it is countedHide how it is counted
Every page kestra.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Kestra
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Kestra is its own company.ShowHide
The company
Kestra is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Open-source declarative orchestration platform for data, AI, and infrastructure workflows.
- For
- data engineers, software engineers, platform engineers
- Price stated
- Open Source: Free Forever; Cloud: Pay only for what you use; Enterprise Edition: Annual subscription — contact sales kestra.io
- Starting price
- 0 kestra.io
- Free plan or trial
- Free Forever kestra.io
- Integrations claimed
- 2000 kestra.io
- Certifications
- SOC 2GDPR
- Customers named
- JPMorgan ChaseFoundation DirectCrédit AgricoleFilaLeroy Merlin FranceRiversideVíssimo GroupAmdocs
- Not stated on the pages read
- Hosting
What Kestra's own pages state, read September 28, 2026: kestra.io, kestra.io/pricing, kestra.io/use-cases/ci-cd, kestra.io/customers, kestra.io/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Kestra's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Kestra, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Kestra by email, built from the raw record of the edition. It shows:
- where Kestra is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Kestra, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.