Every category where a model named IBM Guardium for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data security posture management	Security operations	4%	8 of 105	36%	11	criticized challenger
Communications archiving and compliance	Security operations	0%	45 of 101	0%	1	under 10 labels · led by Smarsh Enterprise Archive at 20%
Insider risk management	Security operations	0%	56 of 84	0%	1	under 10 labels · led by Microsoft Purview Insider Risk Management at 22%

Movement

This is the first edition on this tier, so no move can be computed for IBM Guardium yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated IBM Guardium across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	1	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	1	1
Perplexity Sonar	0	2	0	1	3
Grok 4.1 Fast	0	0	1	1	2
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	1	0	0	0	1
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	1	0	0	0	1
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase15 labels3

Comparative7 labelsNone

Budget-constrained0 labelsNone

Scale-constrained1 labelNone

Negative1 labelNone

First choiceAlternativeMentionNegative27 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“IBM Guardium Data Protection and Safetica are recommended sensitive data discovery and protection tools for a mid-sized B2B company.” Llama 4 Maverick · DSPM · paraphrase prompt · first choice

“Primary choice: IBM Guardium Data Protection – the most complete, highest‑rated solution” GLM 4.7 FlashX · DSPM · paraphrase prompt · first choice

“Best For: Highly regulated organizations with existing IBM infrastructure... Cons: User interface is often considered dated” Qwen 3.7 Flash · Comms archiving · comparative prompt · alternative

“Choose IBM Guardium DSPM if you want a cloud-native, agentless approach across hybrid cloud and SaaS.” Perplexity Sonar · DSPM · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“miss the discovery, posture management, access governance, and behavioral detection that define true DSPM platforms” Claude Haiku 4.5 · DSPM · negative prompt · hard negative

“cannot afford massive, complex enterprise tools (like BigID, IBM Guardium, or Symantec DLP)” Gemini 3.5 Flash · DSPM · paraphrase prompt · hard negative

“far more accessible than enterprise-heavy tools like IBM Guardium (custom pricing, G2 4.3/5 but enterprise-focused)” Grok 4.1 Fast · DSPM · paraphrase prompt · soft negative

“Better suited to larger, more complex hybrid environments than most mid-market firms” Perplexity Sonar · DSPM · direct prompt · soft negative

Named alongside

The products named in the same answers as IBM Guardium, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and IBM Guardium was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Varonis Data Security Platform17 of 273Compare →

Microsoft Purview15 of 273Compare →

BigID14 of 275Compare →

Cyera9 of 274Compare →

Safetica6 of 270Not among the top eight

Egnyte5 of 271Not among the top eight

Securiti5 of 271Compare →

Wiz5 of 271Compare →

Thales5 of 270Not among the top eight

Forcepoint4 of 270Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named IBM Guardium. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 27 answers that named IBM Guardium and are not a share of its labels.

Domains cited

gartner.com15

g2.com14

netwrix.com13

forcepoint.com12

learn.g2.com12

cpl.thalesgroup.com10

us.fitgap.com10

cybersecuritynews.com9

guideflow.com9

ovaledge.com9

113 of the 113 domain citations in answers naming IBM Guardium came from somebody else's page.

Pages cited

learn.g2.com/best-sensitive-data-discovery-software12

guideflow.com/blog/sensitive-data-discovery-software9

forcepoint.com/blog/insights/best-dspm-solutions8

orca.security/resources/cloud-security-learning/best-dspm-tools8

forcepoint.com/blog/insights/best-dspm-tools7

forcepoint.com/blog/insights/top-dspm-vendors7

gartner.com/reviews/market/data-security-posture-management7

ovaledge.com/blog/sensitive-data-discovery-tools7

Pages are listed as the models cited them.

Search and answers

Where IBM Guardium stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 590 a month (“ibm guardium”)
AI search demand for its name, est.: 57 a month
Its own site: It sits on IBM's site (ibm.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 8 of 105 in DSPM

Segment leader

18%

Microsoft Purview

First choices: 3 across its categories
Named in: 27 answers
Its own site cited: in 26 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as IBM Guardium

What the judge wrote, as written, with how often. The vendor table decides that these count as IBM Guardium; a claim can dispute any of them.

IBM Guardium DSPM 2IBM Guardium Data Protection 2IBM Guardium / IBM Enterprise Records 1IBM Security Guardium 1

Follow IBM Guardium

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

IBM is the company behind IBM Guardium.

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On record

Company records

Also from IBM: IBM AI Fairness 360, IBM API Connect, IBM Apptio Cloudability, IBM Aspera, IBM Aspera Managed File Transfer, IBM Business Automation Workflow, IBM Cloud Databases, IBM Cloud Kubernetes and 98 more

In its own words

Stated by the vendor, not checked

Positioning: Secure critical enterprise data from both current and emerging risks, wherever it lives
ibm.com/products/guardium
For: CISOs
ibm.com/products/guardium
Price stated: Pricing ibm.com/products/guardium-data-encryption
Free plan or trial: free, 30-minute call ibm.com/products/guardium-data-encryption
Certifications: ISO/IEC 27001ISO/IEC 27017ISO/IEC 27018ISO/IEC 27701SOC 2
Not stated on the pages read: Starting price, integrations, hosting, customers

What IBM Guardium's own pages state, read October 5, 2026: ibm.com/products/guardium, ibm.com/products/guardium-data-protection, ibm.com/products/guardium-data-encryption, ibm.com/products/guardium-data-security-center, ibm.com/products/guardium-cryptography-manager. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when IBM Guardium's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as IBM Guardium, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for IBM Guardium by email, built from the raw record of the edition. It shows:

where IBM Guardium is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name IBM Guardium, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.