7 categories · RankedThales
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data security posture management | Security operations | 0% | 40 of 105 | 17% | 6 | under 10 labels · led by Microsoft Purview at 18% | |
| API security platforms | Security operations | 0% | 73 of 93 | 0% | 1 | under 10 labels · led by Aikido Security at 12% | |
| Certificate lifecycle management | Identity and access | 0% | 96 of 104 | 100% | 1 | under 10 labels · led by Sectigo Certificate Manager at 27% | |
| Identity governance | Identity and access | 0% | 68 of 76 | 100% | 1 | under 10 labels · led by Microsoft Entra ID Governance at 25% | newNew since September 2026: not ranked then, 0% now. |
| OT and IoT security | Security operations | 0% | 78 of 107 | 0% | 1 | under 10 labels · led by Microsoft Defender for IoT at 21% | |
| Privileged access management | Identity and access | 0% | 54 of 73 | 0% | 1 | under 10 labels · led by Delinea Secret Server at 37% | |
| Workforce identity and SSO | Identity and access | 0% | 33 of 44 | 0% | 1 | under 10 labels · led by Microsoft Entra ID at 46% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
By model
How each model treated Thales across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 2 | 2 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 4 | 0 | 4 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you need enforceable data-layer protection (encryption/tokenization) → Thales or OpenText” DeepSeek V4 Flash · DSPM · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Better suited to larger, more complex hybrid environments than most mid-market firms” Perplexity Sonar · DSPM · direct prompt · soft negative
“These are robust but can be pricey and complex to deploy.” Qwen 3.7 Flash · Certificate management · scale prompt · soft negative
“Thales/RSA (Integration friction)” Qwen 3.7 Flash · IGA · negative prompt · soft negative
Named alongside
The products named in the same answers as Thales, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Thales was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 23 of the 25 answers that named Thales and are not a share of its labels.
Domains cited
Seventy-two of the eighty-eight domain citations in answers naming Thales came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
thalesgroup.com is not in Google's top ten for any of the category's searches. In the answers, Thales takes 0% of first choices and Microsoft Purview takes 18%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 18,100 a month (“thales”)
- AI search demand for its name, est.
- 2,747 a month
- Organic visits to its site
- about 118,717 a month
- Searches its site ranks for
- 15,758 · 1,617 in the top three
- Sites linking to it
- 35,409
- Paid Google search
- 2 searches its ads show for, about 38 clicks and $211 a month (estimate)
In answers
This edition- First choices
- 0 across its categories
- Named in
- 25 answers
- Its own site cited
- in 23 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,955 | 0 | 2024-07-30 | CIAM, MFA | |
| Webinar or virtual event | 298 | 0 | 2022-01-12 | MFA | |
| Case study | 226 | undated | CIAM, MFA | ||
| Report or ebook | 218 | 0 | 2022-08-09 | CIAM, MFA | |
| Podcast or video | 77 | 1 | 2026-09-29 | ||
| Glossary or explainer | 37 | 1 | 2026-08-27 | Patching | |
| Conference or event | 29 | 2 | 2026-09-29 | ||
| Comparison | 16 | 3 | 2026-09-29 | CIAM, Secrets | |
| Template or tool | 8 | 0 | 2024-10-24 | ||
| News or press | 2 | 1 | 2026-09-28 |
Most recent
- 2026-09-29Necessity data security recapping 2019 thales data security summit conference or event
- 2026-09-29Race crypto agility vs quantum computing who ahead comparison
- 2026-09-29Payment security thales security sessions podcast episode 2 podcast or video
- 2026-09-29Level up your security with thales at rsa conference 2025 conference or event
- 2026-09-28Newsroom | Thales news or press
- 2026-08-27What is fido2 authentication glossary or explainer
How it is countedHide how it is counted
Every page thalesgroup.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CIAM (34); 4 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Thales
Follow Thales
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Thales is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- We support businesses, organisations, and governments in addressing tomorrow’s major challenges by developing advanced Defence, Security, Cybersecurity, Digital Identity, and Aerospace products and solutions, in the most sustainable, responsible, and ethical manner.
- For
- businesses, organisations, and governments
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Thales's own pages state, read October 5, 2026: thalesgroup.com. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Thales's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Thales, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Thales by email, built from the raw record of the edition. It shows:
- where Thales is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Thales, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.