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IT AI Index
Index › Products › Hightouch · October 2026 Edition
3 categories · Named, not ranked

Hightouch

10Judge labels
0First choices
0Negative labels
6 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Hightouch was named 5 times in ETL and 2 other categories, where Fivetran led with 40%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business23 of 62
0%1 label
under the label threshold
Mid-market21 of 75
0%3 labels
under the label threshold
Enterprise33 of 72
0%2 labels
under the label threshold
In etl · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Hightouch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
ETL and ELTData platform0%21 of 750%3under 10 labels · led by Fivetran at 40%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Master data managementData platform0%48 of 920%1under 10 labels · led by Profisee MDM at 41%
Telemetry pipelinesIT operations and endpoint0%61 of 1240%1under 10 labels · led by OpenTelemetry Collector at 37%

Movement

Since September 2026, Hightouch held within the floor in all three categories: no change cleared 11 points.

Best category · ETL · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 18 → 22 of 61
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 37 → 21 of 69
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 32 → 31 of 64

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
ETL0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 37 → 21 of 75
Master data0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 48 of 92, unchanged
Telemetry pipelines0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 61 of 124, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Hightouch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini01001
Gemini 3.5 Flash00202
Perplexity Sonar01001
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200101
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labelsNone
Paraphrase2 labelsNone
Comparative1 labelNone
Budget-constrained0 labelsNone
Scale-constrained2 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative10 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Hightouch or Segment for the ELT/customer-data layer” Perplexity Sonar · ETL · paraphrase prompt · alternative
“Activation: Hightouch / Census” GPT-5.4 mini · Telemetry pipelines · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Hightouch, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hightouch was named but was not.
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ProductSame answerTook the first choice insteadHead to head
dbt8 of 101Not among the top eight
Census8 of 100Not among the top eight
Fivetran7 of 105Not among the top eight
Airbyte7 of 101Not among the top eight
Hevo Data3 of 101Not among the top eight
Apache Airflow3 of 100Not among the top eight
Informatica Intelligent Data Management Cloud3 of 100Not among the top eight
Twilio Segment3 of 100Not among the top eight
Profisee MDM2 of 102Not among the top eight
Dagster2 of 101Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Hightouch. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 8 of the 10 answers that named Hightouch and are not a share of its labels.

Domains cited

airbyte.com4
domo.com4
reddit.com4
fivetran.com3
hevodata.com3
skyvia.com3
blog.coupler.io2
dataquest.io2
dev.to2
expertbeacon.com2

Twenty-nine of the twenty-nine domain citations in answers naming Hightouch came from somebody else's page.

Pages cited

blog.coupler.io/etl-tools2
dataquest.io/blog/etl-tools-practical-guide-with-examples2
dev.to/techsourabh/5-best-etl-tools-a-comprehensive-comparison-guide-534b2
expertbeacon.com/20-best-etl-tools-for-20242
reddit.com/r/ETL/comments/1tipe8e/what_are_the_best_data_integration_tools_in_20262
skyvia.com/blog/best-etl-tools-for-small-businesses2
sqream.com/blog/best-etl-tools2
techrepublic.com/article/etl-tools2

Pages are listed as the models cited them.

Search and answers

hightouch.com is not in Google's top ten for any of the category's searches. In the answers, Hightouch takes 0% of first choices and Fivetran takes 40%.
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In search

Google, US estimates
Position for “etl tool”
–
not in the top ten
Position for “etl tools”
–
not in the top ten
Searches for its name, Google
12,100 a month (“hightouch”)
AI search demand for its name, est.
434 a month
Organic visits to its site
about 127,772 a month
Searches its site ranks for
13,684 · 1,331 in the top three
Sites linking to it
4,457
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
40 ads · 38 text, 1 image, 1 video · 23 shown in the last 30 days

First shown April 2023, as Carry Technologies, Inc., verified. Ads started 2025-10 to 2026-09: 19 in the year, 21 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 21 of 75 in ETL
Segment leader
40%
Fivetran
First choices
0 across its categories
Named in
10 answers
Its own site cited
in 8 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on hightouch.com
9,681
subdomains included
Content
966
counted in the table below
Documentation
487
Product · Integration
37 · 7,979
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog539122026-09-24ETL, Data warehouses
Conference or event12702026-06-17
Report or ebook12502025-03-03ETL
Comparison7402026-05-22ETL
Case study4802026-06-23
Glossary or explainer4022026-09-24ETL
Webinar or virtual event1002024-10-10
Podcast or video202022-10-28
Template or tool1undated

Most recent

Events in person

Last twelve months

As the event pages on hightouch.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page hightouch.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Hightouch

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Hightouch is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
Hightouch is the Agentic Marketing Platform powered by the industry-leading Composable CDP: AI marketing that actually knows your brand, customers, and business.
hightouch.com
For
Marketers
hightouch.com
Price stated
Only pay for what you use hightouch.com/pricing
Free plan or trial
Basic Reverse ETL hightouch.com/pricing
Integrations claimed
300 hightouch.com
Certifications
SOC 2 Type 2ISO 27001ISO 27001 certificationISO 27001 CertifiedSOC 2 & SOC 3 ComplianceHIPAA ComplianceGDPR ComplianceEU-U.S. Data Privacy Framework (EU-U.S. DPF)
Hosting
EU regionmultiple regionsthe United States and other jurisdictions
Customers named
OtriumFundriseWarner Music GroupPetSmartChimeWeightWatchersGrammarlyWHOOP
Not stated on the pages read
Starting price

What Hightouch's own pages state, read September 28, 2026: hightouch.com, hightouch.com/pricing, trust.hightouch.com, hightouch.com/platform-privacy, hightouch.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hightouch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hightouch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Hightouch by email, built from the raw record of the edition. It shows:

  • where Hightouch is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Hightouch, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at hightouch.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.