Small business=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 11 pointsRank 7 → 8 of 77
4 categories · RankedHetzner
32Judge labels
4First choices
5Negative labels
12 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
3% in Cloud hosting for small business buyers
Rank 7 of 85 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 14% of its 7 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business9 of 81
3%13 labels
accepted challenger
Mid-market7 of 85
4%7 labels
under the label threshold
Enterprise36 of 44
0%3 labels
under the label threshold
In cloud hosting · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Hetzner for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Cloud hosting | Cloud and infrastructure | 4% | 7 of 85 | 14% | 7 | under 10 labels · led by Amazon Web Services at 32% | ▼−4Since September 2026: 9% → 5%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Colocation providers | Cloud and infrastructure | 0% | 22 of 78 | 0% | 3 | under 10 labels · led by TierPoint at 22% | |
| Managed DNS | Network and edge | 0% | 36 of 78 | 0% | 1 | under 10 labels · led by Cloudflare DNS at 84% | |
| Managed Kubernetes platforms | Cloud and infrastructure | 0% | 29 of 52 | 0% | 1 | under 10 labels · led by Google Kubernetes Engine at 43% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Hetzner held within the floor in all four categories: no change cleared 11 points.
Best category · Cloud hosting · by segment
Mid-market▼−4Since September 2026: 9% → 5%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 9% in September 2026
Inside the floor by 7 pointsRank 4 → 6 of 75
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 28 → 32 of 41
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Cloud hosting | 9% | 5% | ▼−4Since September 2026: 9% → 5%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 7 of 85 |
| Colocation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 22 of 78, unchanged |
| Managed DNS | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 36 of 78, unchanged |
| Managed Kubernetes | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 40 → 29 of 52 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Hetzner across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Hetzner across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 1 | 1 | 0 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase1 labelNone
Comparative5 labelsNone
Budget-constrained16 labels4
Scale-constrained2 labelsNone
Negative7 labelsNone
First choiceAlternativeMentionNegative32 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Hetzner stands out as one of the top choices for cloud hosting ... offering unbeatable value” Grok 4.20 · Cloud hosting · budget prompt · first choice
“Hetzner is widely considered the champion of budget hosting.” Gemini 3.5 Flash · Cloud hosting · budget prompt · first choice
“consider it if lowest server cost matters most and its regions suit your customers” GPT-6 Luna · Cloud hosting · budget prompt · alternative
“For Development/Testing: Scaleway Stardust ($0.10/mo) or Hetzner ($3.49/mo)” GLM 4.7 FlashX · Cloud hosting · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“these are generally better suited to: Smaller teams (fewer managed services)” DeepSeek V4 Flash · Cloud hosting · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Hetzner, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hetzner was named but was not.ShowHide
Named alongside
The products named in the same answers as Hetzner, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hetzner was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Hetzner. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 29 of the 32 answers that named Hetzner and are not a share of its labels.
Domains cited
digitalocean.com12
hostingadvice.com12
atlantic.net10
scalahosting.com8
bluehost.com7
hostscore.net7
newsweek.com7
hostinger.com6
northflank.com6
techradar.com6
Eighty-one of the eighty-one domain citations in answers naming Hetzner came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
hetzner.com is not in Google's top ten for any of the category's searches. In the answers, Hetzner takes 4% of first choices and Amazon Web Services takes 32%.ShowHide
Search and answers
hetzner.com is not in Google's top ten for any of the category's searches. In the answers, Hetzner takes 4% of first choices and Amazon Web Services takes 32%.
ShowHideIn search
Google, US estimatesPosition for “cloud hosting provider”
–
not in the top ten
Position for “cloud hosting providers”
–
not in the top ten
- Searches for its name, Google
- 33,100 a month (“hetzner”)
- AI search demand for its name, est.
- 391 a month
- Organic visits to its site
- about 70,486 a month
- Searches its site ranks for
- 3,479 · 397 in the top three
- Sites linking to it
- 106,500
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 7 of 85 in cloud hosting
Segment leader
32%
Amazon Web Services
- First choices
- 4 across its categories
- Named in
- 32 answers
- Its own site cited
- in 29 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on hetzner.com
507
subdomains included
Content
120
counted in the table below
Documentation
1
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 76 | undated | Object storage | ||
| Blog | 25 | 8 | 2026-09-24 | ||
| Case study | 18 | undated | |||
| Conference or event | 1 | undated |
Most recent
- 2026-09-24Self hosted network storage with true nas community edition blog
- 2026-09-11Digital sovereignty what it means and how to achieve it blog
- 2026-09-02Datenschutz blog
- 2026-08-27Seafile blog
- 2026-08-17Inference experiment blog
- 2026-07-30Node red blog
How it is countedHide how it is counted
Every page hetzner.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Hetzner
What the judge wrote, as written, with how often. The vendor table decides that these count as Hetzner; a claim can dispute any of them.
Hetzner Cloud 1
Follow Hetzner
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Hetzner is its own company.ShowHide
The company
Hetzner is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Günstige Dedicated Server, Cloud & Hosting aus Deutschland
- For
- beginners and businesses
- Price stated
- Starting at hetzner.com
- Customers named
- Elara AerospaceIT LogicTutKitchop solutionsMariaDB FoundationEntwicklerHeldTwiplaTalkwalker
- Not stated on the pages read
- Starting price, free plan or trial, integrations, certifications, hosting
What Hetzner's own pages state, read September 28, 2026: hetzner.com, hetzner.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hetzner's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hetzner, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Hetzner by email, built from the raw record of the edition. It shows:
- where Hetzner is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Hetzner, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.