2 categories · RankedGreat Expectations
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data quality and observability | Data platform | 2% | 10 of 110 | 16% | 37 | accepted challenger | |
| Data catalogs and governance | Data platform | 0% | 30 of 83 | 0% | 1 | under 10 labels · led by Atlan at 44% |
Movement
By model
How each model treated Great Expectations across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 1 | 2 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 1 | 4 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 2 | 0 | 3 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 2 | 5 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 5 | 0 | 1 | 6 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 1 | 0 | 1 | 0 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“### 1. Great Expectations — Open‑Source Framework ... Pros: Free, highly customizable, widely adopted” GLM 4.7 FlashX · Data observability · comparative prompt · first choice
“Great Expectations and Soda Core lead for data engineering teams that embed validation in CI/CD pipelines.” Muse Glimmer 30B · Data observability · comparative prompt · first choice
“best value choice is usually Great Expectations (GX Core) or Soda Free/open-source first” GPT-5.4 mini · Data observability · budget prompt · first choice
“If you have strong internal engineering, Great Expectations + Soda can work but require more hands-on management” MiniMax M2.5 · Data observability · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Data Quality Platforms to Avoid or Be Cautious About ... Great Expectations (OSS Version) ... Best avoided if: You need real-time monitoring, have large datasets” GLM 4.7 FlashX · Data observability · negative prompt · hard negative
“Great Expectations is widely criticized in the data engineering community for being overly complex, heavy, and difficult to configure.” Gemini 3.5 Flash · Data observability · negative prompt · soft negative
“it avoids both the enterprise pricing overhead of Monte Carlo and the DIY complexity of open-source options like Great Expectations” DeepSeek V4 Flash · Data observability · direct prompt · soft negative
“Steep learning curve is the #1 complaint... Not a true observability platform.” DeepSeek V4 Flash · Data observability · negative prompt · soft negative
Named alongside
The products named in the same answers as Great Expectations, over the 92 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Great Expectations was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 81 of the 92 answers that named Great Expectations and are not a share of its labels.
Domains cited
267 of the 267 domain citations in answers naming Great Expectations came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
greatexpectations.io is not in Google's top ten for any of the category's searches. In the answers, Great Expectations takes 2% of first choices and Metaplane takes 31%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 60,500 a month (“great expectations”)
- AI search demand for its name, est.
- 4,980 a month
- Organic visits to its site
- about 793 a month
- Searches its site ranks for
- 803 · 26 in the top three
- Sites linking to it
- 2,003
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 2 across its categories
- Named in
- 92 answers
- Its own site cited
- in 81 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 243 | undated | |||
| Report or ebook | 73 | undated | |||
| Glossary or explainer | 66 | undated | |||
| Case study | 18 | 0 | 2021-03-24 | ||
| Webinar or virtual event | 16 | 0 | 2021-01-22 | ||
| Comparison | 12 | 0 | 2026-03-02 | ||
| Conference or event | 11 | 1 | 2026-08-17 | ||
| News or press | 2 | undated |
Most recent
How it is countedHide how it is counted
Every page greatexpectations.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Great Expectations
Follow Great Expectations
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Great Expectations is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- GX Core is an open source framework for testing, validating, and documenting data quality across modern data pipelines, workflows, and teams.
- For
- data practitioners
- Free plan or trial
- GX Core will always remain free. greatexpectations.io
- Integrations claimed
- 8 greatexpectations.io
- Customers named
- LOGEXTHINKMDVimeoHeinekenRent the RunwayProvectusAvanadeCalm
- Not stated on the pages read
- Price, starting price, certifications, hosting
What Great Expectations's own pages state, read October 5, 2026: greatexpectations.io, greatexpectations.io/pricing, greatexpectations.io/security, greatexpectations.io/case-studies, greatexpectations.io/partners. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Great Expectations's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Great Expectations, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Great Expectations by email, built from the raw record of the edition. It shows:
- where Great Expectations is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Great Expectations, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.