Every category where a model named Elementary for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data quality and observability	Data platform	2%	11 of 110	0%	15	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Elementary yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Elementary across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	2	0	2
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	2	0	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	1	1	0	2
Kimi K2	1	1	1	3
GLM 4.7 FlashX	0	2	0	2
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	1	1
Muse Glimmer 30B	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase0 labelsNone

Comparative12 labels2not counted in share

Budget-constrained10 labels2

Scale-constrained4 labelsNone

Negative8 labels5not counted in share

First choiceAlternativeMentionNegative37 labels in all, every segment counted; 2 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with Metaplane's free tier or Elementary (open source) if you use dbt” Kimi K2 · Data observability · budget prompt · first choice

“Small Team / Startup | Elementary, Metaplane” Qwen 3.7 Flash · Data observability · negative prompt · first choice

“Built specifically for dbt users. It automates data quality testing inside your existing dbt workflows.” Qwen 3.7 Flash · Data observability · budget prompt · alternative

“Elementary (open source) or Metaplane (free tier + ML‑powered anomalies)” GLM 4.7 FlashX · Data observability · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Elementary, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Elementary was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Metaplane31 of 3710Compare →

Monte Carlo31 of 376Compare →

Great Expectations24 of 374Compare →

Soda24 of 374Compare →

Anomalo20 of 370Not among the top eight

Bigeye19 of 372Compare →

Datadog13 of 370Not among the top eight

Acceldata10 of 370Not among the top eight

Soda Core8 of 372Not among the top eight

Grafana Cloud7 of 371Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Elementary. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 37 of the 37 answers that named Elementary and are not a share of its labels.

Domains cited

atlan.com26

datamation.com15

dataobservability.ai12

guideflow.com12

metaplane.dev12

g2.com11

learn.g2.com11

acceldata.io10

airbyte.com10

digna.ai10

129 of the 129 domain citations in answers naming Elementary came from somebody else's page.

Pages cited

atlan.com/know/data-observability-tools24

datamation.com/big-data/data-observability-tools15

guideflow.com/blog/data-observability-software12

learn.g2.com/best-data-observability-software11

airbyte.com/top-etl-tools-for-sources/data-observability-tools7

digna.ai/data-quality-monitoring-tools7

gartner.com/reviews/market/data-observability-tools7

integrate.io/blog/top-data-observability-tools7

Pages are listed as the models cited them.

Search and answers

elementary-data.com is not in Google's top ten for any of the category's searches. In the answers, Elementary takes 2% of first choices and Metaplane takes 31%.

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In search

Google, US estimates

Position for “data observability platform”

–

not in the top ten

Position for “best data observability platform”

–

not in the top ten

Searches for its name, Google: 110,000 a month (“elementary”)
AI search demand for its name, est.: 185,714 a month
Organic visits to its site: about 1,028 a month
Searches its site ranks for: 1,206 · 9 in the top three
Sites linking to it: 866
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 11 of 110 in data observability

Segment leader

31%

Metaplane

First choices: 2 across its categories
Named in: 37 answers
Its own site cited: in 37 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on elementary-data.com

553

subdomains included

Content

132

counted in the table below

Documentation

264

Product · Integration

0 · 0

Kind	Pages	Last 90 days
Blog	63	undated
Webinar or virtual event	25	undated
Report or ebook	25	undated
Case study	11	undated
Comparison	4	undated
Conference or event	3	undated
Podcast or video	1	undated

How it is countedHide how it is counted

Every page elementary-data.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Elementary

What the judge wrote, as written, with how often. The vendor table decides that these count as Elementary; a claim can dispute any of them.

Elementary (Elementary Cloud) 1

Follow Elementary

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Elementary is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: the control plane for data and AI reliability
elementary-data.com
For: Engineers, business users, and AI
elementary-data.com
Price stated: Our pricing is based on number of seats and environments, making it simple, predictable and scalable. elementary-data.com/pricing
Free plan or trial: Start free elementary-data.com
Certifications: SOC-2 type II
Customers named: ElasticRGANow PensionsFiverrStubHub InternationalScalapay
Not stated on the pages read: Starting price, integrations, hosting

What Elementary's own pages state, read October 5, 2026: elementary-data.com, elementary-data.com/pricing, elementary-data.com/customer-stories, elementary-data.com/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Elementary's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Elementary, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Elementary by email, built from the raw record of the edition. It shows:

where Elementary is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Elementary, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.