Every category where a model named Collibra Data Quality & Observability for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data quality and observability	Data platform	0%	94 of 110	43%	7	under 10 labels · led by Metaplane at 31%

Movement

This is the first edition on this tier, so no move can be computed for Collibra Data Quality & Observability yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Collibra Data Quality & Observability across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	1	1
Kimi K2	0	0	2	2
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase9 labels1

Comparative15 labelsNone

Budget-constrained2 labelsNone

Scale-constrained1 labelNone

Negative7 labelsNone

First choiceAlternativeMentionNegative35 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“OvalEdge and Collibra lead for enterprises that need governance and quality unified in one platform.” Muse Glimmer 30B · Data observability · comparative prompt · alternative

“If you want governance + quality in one enterprise platform: Collibra” GPT-5.4 mini · Data observability · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Collibra | ~$170,000+/year base, data quality is extra module” Kimi K2 · Data observability · paraphrase prompt · hard negative

“notoriously heavy, complex, and bureaucratic... Avoid If: You want to fix broken data pipelines.” Qwen 3.7 Flash · Data observability · negative prompt · soft negative

“Governance-first; data quality is a module rather than core strength” Kimi K2 · Data observability · comparative prompt · soft negative

Named alongside

The products named in the same answers as Collibra Data Quality & Observability, over the 35 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Collibra Data Quality & Observability was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Monte Carlo29 of 3515Not among the top eight

Bigeye22 of 354Not among the top eight

Ataccama ONE22 of 352Not among the top eight

Informatica Intelligent Data Management Cloud21 of 357Not among the top eight

Great Expectations19 of 352Not among the top eight

Soda18 of 352Not among the top eight

Anomalo16 of 351Not among the top eight

Metaplane16 of 351Not among the top eight

Acceldata13 of 352Not among the top eight

Talend9 of 350Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Collibra Data Quality & Observability. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 35 answers that named Collibra Data Quality & Observability and are not a share of its labels.

Domains cited

atlan.com20

basedash.com13

digna.ai12

g2.com12

ataccama.com11

datamation.com11

ovaledge.com11

acceldata.io10

checkthat.ai9

dqlabs.ai9

118 of the 118 domain citations in answers naming Collibra Data Quality & Observability came from somebody else's page.

Pages cited

atlan.com/know/data-observability-tools12

digna.ai/data-quality-monitoring-tools11

basedash.com/blog/best-data-quality-tools-compared-202610

atlan.com/know/data-quality/top-tools8

datamation.com/big-data/data-observability-tools8

ovaledge.com/blog/data-quality-tools8

questionpro.com/blog/data-quality-tools8

research.isg-one.com/buyers-guide/analytics_and_data/data_observability/20248

Pages are listed as the models cited them.

Search and answers

collibra.com ranks 7 on Google for the category's searches. In the answers, Collibra Data Quality & Observability takes 0% of first choices and Metaplane takes 31%.

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In search

Google, US estimates

Position for “data observability platform”

–

not in the top ten

Position for “best data observability platform”

–

not in the top ten

Searches for its name, Google: not counted (“collibra data quality & observability”)
AI search demand for its name, est.: 0 a month
Organic visits to its site: about 10,491 a month
Searches its site ranks for: 1,903 · 189 in the top three
Sites linking to it: 4,509
Paid Google search: 3 searches its ads show for, about 4 clicks and $48 a month (estimate)

Ads on GoogleDetailLess

64 ads · 48 text, 9 image, 7 video · 41 shown in the last 30 days

First shown September 2024, as Collibra Inc., verified. Ads started 2025-11 to 2026-10: 27 in the year, 37 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 94 of 110 in data observability

Segment leader

31%

Metaplane

First choices: 1 across its categories
Named in: 35 answers
Its own site cited: in 32 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on collibra.com

5,469

subdomains included

Content

1,361

counted in the table below

Documentation

289

Product · Integration

33 · 11

Kind	Pages	Last 90 days	Latest	Categories named
Blog	911	undated		Observability
Conference or event	241	undated
Podcast or video	59	2	2026-08-04
News or press	53	undated
Case study	41	undated
Glossary or explainer	33	0	2026-06-17
Template or tool	7	0	2026-06-30
Webinar or virtual event	6	1	2026-08-12
Report or ebook	5	0	2026-03-10
Comparison	5	2	2026-09-10

Most recent

2026-09-10Context vs control why you need both comparison
2026-08-12Data lineage read apis mcp server lineage on demand webinar or virtual event
2026-08-05Data sharing agreements vs data contracts two different promises around data comparison
2026-08-04Foundations for fast ai deployment in telecommunications podcast or video
2026-07-28From catching up to leading why ai governance must think five steps ahead podcast or video
2026-06-30Ai audit readiness a checklist for models agents and your first ai audit template or tool

Events in person

Last twelve months

September 23, 2026 to September 24, 2026Big Data LDN 2026Olympia, Stand N68, London, U.K. · exhibited

As the event pages on collibra.com state them, read October 5, 2026.

How it is countedHide how it is counted

Every page collibra.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Collibra Data Quality & Observability

What the judge wrote, as written, with how often. The vendor table decides that these count as Collibra Data Quality & Observability; a claim can dispute any of them.

Collibra 6

Follow Collibra Data Quality & Observability

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Collibra Data Quality & Observability is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Connect to your data ecosystem with 100+ out-of-the-box integrations.
collibra.com/products/integrations-apis/integrations
Integrations claimed: 100 collibra.com/products/integrations-apis/integrations
Certifications: SOC 1SOC 2ISO 27001ISO 27017 (Cloud Security)ISO 27018 (Privacy)ISO 42001 (AI Management Systems)FedRAMP (US Government)ITAR (International)
Customers named: SAPMcDonald’sToyota Motor EuropeHEINEKENL’Oréal
Not stated on the pages read: Who it is for, price, starting price, free plan or trial, hosting

What Collibra Data Quality & Observability's own pages state, read October 5, 2026: collibra.com, trust.collibra.com, collibra.com/products/mcp-server, collibra.com/customer-stories, collibra.com/products/integrations-apis/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Collibra Data Quality & Observability's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Collibra Data Quality & Observability, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Collibra Data Quality & Observability by email, built from the raw record of the edition. It shows:

where Collibra Data Quality & Observability is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Collibra Data Quality & Observability, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.