Every category where a model named Tableau Embedded Analytics for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Embedded analytics	Data platform	0%	63 of 72	41%	17	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Tableau Embedded Analytics yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Tableau Embedded Analytics across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	2
GPT-5.4 mini	0	2	1	3
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	1	1	0	2
DeepSeek V4 Flash	0	0	2	2
Llama 4 Maverick	1	0	0	1
Qwen 3.7 Flash	0	0	1	1
Kimi K2	1	0	1	2
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	0	1	1
Muse Glimmer 30B	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase13 labelsNone

Comparative16 labelsNone

Budget-constrained3 labelsNone

Scale-constrained3 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative49 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Provides native SDK integration, tenant-based pricing, and white-labeling capabilities, making it a suitable option for SaaS products.” Llama 4 Maverick · Embedded analytics · paraphrase prompt · alternative

“If you need high-end visualizations and have budget → Tableau Embedded (best visual polish).” MiniMax M2.5 · Embedded analytics · direct prompt · alternative

“If advanced visualization is your priority and budget allows, Tableau Embedded is excellent.” Mistral Small · Embedded analytics · direct prompt · alternative

“Need best-in-class visual exploration with minimal build → Tableau, Power BI.” Muse Glimmer 30B · Embedded analytics · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“its licensing structure for OEM/embedded usage can scale aggressively. Costs often move from hundreds to six figures” Qwen 3.7 Flash · Embedded analytics · negative prompt · soft negative

“Per-user pricing makes embedded scenarios expensive at scale ... multi-tenant patterns are awkward” Claude Haiku 4.5 · Embedded analytics · negative prompt · soft negative

“Tier 3 (Fastest time-to-value, some limitations): Power BI Embedded, Tableau Embedded, Domo” Kimi K2 · Embedded analytics · scale prompt · soft negative

“best if visual polish and existing Tableau adoption are key, but it's more dashboard-centric” GPT-5.4 mini · Embedded analytics · direct prompt · soft negative

Named alongside

The products named in the same answers as Tableau Embedded Analytics, over the 49 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Tableau Embedded Analytics was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Power BI Embedded31 of 490Not among the top eight

Sisense28 of 495Not among the top eight

Looker23 of 492Not among the top eight

ThoughtSpot Embedded23 of 492Not among the top eight

Metabase19 of 497Not among the top eight

GoodData15 of 494Not among the top eight

Luzmo15 of 494Not among the top eight

Microsoft Power BI Embedded14 of 494Not among the top eight

Looker Embedded11 of 490Not among the top eight

Qrvey10 of 491Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Tableau Embedded Analytics. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 48 of the 49 answers that named Tableau Embedded Analytics and are not a share of its labels.

Domains cited

holistics.io30

luzmo.com23

querio.ai21

embeddable.com20

peliqan.io20

zoho.com20

cube.dev18

thoughtspot.com18

omni.co17

datatako.com13

200 of the 200 domain citations in answers naming Tableau Embedded Analytics came from somebody else's page.

Pages cited

holistics.io/blog/best-embedded-analytics-tools23

peliqan.io/blog/embedded-analytics-tools20

cube.dev/articles/best-embedded-analytics-platforms-202616

luzmo.com/blog/embedded-analytics-tools16

omni.co/articles/best-embedded-analytics-tools-202615

thoughtspot.com/data-trends/embedded-analytics/embedded-analytics-platform14

g2.com/categories/embedded-business-intelligence12

zoho.com/analytics/insightshq/top-embedded-analytics-tools.html12

Pages are listed as the models cited them.

Search and answers

tableau.com is not in Google's top ten for any of the category's searches. In the answers, Tableau Embedded Analytics takes 0% of first choices and Metabase takes 22%.

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In search

Google, US estimates

Position for “embedded analytics platform”

–

not in the top ten

Position for “embedded analytics platforms”

–

not in the top ten

Searches for its name, Google: 170 a month (“tableau embedded analytics”)
AI search demand for its name, est.: 9 a month
Organic visits to its site: about 1,201,809 a month
Searches its site ranks for: 65,203 · 8,624 in the top three
Sites linking to it: 121,689
Paid Google search: 1 searches its ads show for, about 1 clicks and $23 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 116 text, 4 image · 85 shown in the last 30 days

First shown May 2024, as Salesforce, Inc., verified. Ads started 2025-10 to 2026-09: 59 in the year, 61 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 63 of 72 in embedded analytics

Segment leader

22%

Metabase

First choices: 0 across its categories
Named in: 49 answers
Its own site cited: in 48 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on tableau.com

10,000

subdomains included

Content

6,752

counted in the table below

Documentation

Product · Integration

656 · 4

Kind	Pages	Last 90 days
Conference or event	5,010	undated
Blog	1,045	undated
Case study	598	undated
Webinar or virtual event	36	undated
Template or tool	29	undated
Glossary or explainer	24	undated
Report or ebook	4	undated
Podcast or video	4	undated
Comparison	2	undated

How it is countedHide how it is counted

Every page tableau.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Tableau Embedded Analytics

What the judge wrote, as written, with how often. The vendor table decides that these count as Tableau Embedded Analytics; a claim can dispute any of them.

Tableau Embedded 10Tableau Embedded (Salesforce) 3

Follow Tableau Embedded Analytics

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Tableau Embedded Analytics is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: embed analytics directly into your products
tableau.com/products/online/specs
Free plan or trial: Start free trial tableau.com/products/online/specs
Certifications: SOC IIISOHIPAAGDPRPCI
Hosting: United StatesCanadaUnited KingdomSwitzerlandGermanyIndiaSingaporeIndonesia
Customers named: JetBlueBoxFeeding AmericaRakutenMatillionInformaticaSnowflakeCollibra
Not stated on the pages read: Who it is for, price, starting price, integrations

What Tableau Embedded Analytics's own pages state, read October 5, 2026: tableau.com, trust.tableau.com, tableau.com/products/online/specs, tableau.com/events/conference/2021/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Tableau Embedded Analytics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Tableau Embedded Analytics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Tableau Embedded Analytics by email, built from the raw record of the edition. It shows:

where Tableau Embedded Analytics is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Tableau Embedded Analytics, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.