Every category where a model named Fortinet for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Deception technology	Security operations	0%	79 of 94	33%	3	under 10 labels · led by Thinkst Canary at 37%
Endpoint detection and response	Security operations	0%	16 of 55	0%	3	under 10 labels · led by Microsoft Defender for Endpoint at 30%	newNew since September 2026: not ranked then, 0% now.
Endpoint protection	IT operations and endpoint	0%	25 of 86	0%	3	under 10 labels · led by Microsoft Defender for Endpoint at 22%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Network access control	Network and edge	0%	34 of 111	0%	3	under 10 labels · led by Portnox Cloud at 35%
AI security platforms	Security operations	0%	158 of 233	0%	1	under 10 labels · led by SentinelOne Singularity at 11%
Bot management	Network and edge	0%	63 of 83	0%	1	under 10 labels · led by Cloudflare Bot Management at 56%
Breach and attack simulation	Security operations	0%	54 of 74	0%	1	under 10 labels · led by Cymulate at 24%
Data loss prevention	Security operations	0%	55 of 89	0%	1	under 10 labels · led by Microsoft Purview DLP at 46%	newNew since September 2026: not ranked then, 0% now.
DNS filtering	Network and edge	0%	32 of 94	0%	1	under 10 labels · led by DNSFilter at 59%
Microsegmentation	Network and edge	0%	65 of 94	0%	1	under 10 labels · led by ColorTokens Xshield at 25%
Threat intelligence platforms	Security operations	0%	85 of 119	0%	1	under 10 labels · led by MISP at 12%

Movement

This is the first edition on this tier, so no move can be computed for Fortinet yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Fortinet across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	0	2
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.20	0	0	0	0
Mistral Small	0	1	1	2
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	2	3	0	5
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	3	0	3
MiniMax M2.5	0	1	0	1
GPT-6 Luna	0	1	0	1
Muse Glimmer 30B	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labels1

Paraphrase3 labels1

Comparative11 labelsNone

Budget-constrained3 labelsNone

Scale-constrained10 labelsNone

Negative12 labels1not counted in share

First choiceAlternativeMentionNegative47 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you already pay for Palo Alto, Fortinet, or Sophos, you should strongly consider using their built-in DNS protection” Qwen 3.7 Flash · DNS filtering · paraphrase prompt · alternative

“If your company is looking to consolidate vendors to save money, Fortinet is a strong contender.” Qwen 3.7 Flash · NAC · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“platforms like SentinelOne, Zscaler, and Fortinet may include deception as a light feature, but they are not designed primarily for deception” Mistral Small · Deception · negative prompt · soft negative

Named alongside

The products named in the same answers as Fortinet, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fortinet was named but was not.

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ProductSame answerTook the first choice insteadHead to head

SentinelOne Singularity11 of 470Not among the top eight

Palo Alto Networks9 of 470Not among the top eight

Cisco Meraki7 of 470Not among the top eight

Palo Alto Networks Cortex XDR7 of 470Not among the top eight

Cisco ISE6 of 470Not among the top eight

Sophos Intercept X6 of 470Not among the top eight

CrowdStrike Falcon5 of 473Not among the top eight

Portnox Cloud5 of 472Not among the top eight

Darktrace5 of 470Not among the top eight

Acalvio ShadowPlex4 of 473Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Fortinet. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 36 of the 47 answers that named Fortinet and are not a share of its labels.

Domains cited

gartner.com10

cyberpress.org9

g2.com7

guideflow.com7

linkedin.com7

cybersecuritynews.com6

forrester.com6

acronis.com5

csoonline.com5

docs.broadcom.com5

Sixty-seven of the sixty-seven domain citations in answers naming Fortinet came from somebody else's page.

Pages cited

cyberpress.org/nac-solutions-by-business-size4

docs.broadcom.com/doc/kuppingercole-leadership-compass-endpoint-protection-detection-and-r4

kaseya.com/blog/best-edr-solutions4

senseon.io/blog/best-edr-solutions4

comparitech.com/net-admin/network-access-control-software3

cyberpress.org/microsegmentation-tools-by-business-size3

cybersecuritynews.com/best-microsegmentation-tools3

cyera.com/blog/ai-security-platforms3

Pages are listed as the models cited them.

Search and answers

fortinet.com ranks first on Google for the category's searches. In the answers, Fortinet takes 0% of first choices and Thinkst Canary takes 37%.

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In search

Google, US estimates

Position for “deception technology platform”

Position for “deception technology platforms”

–

not in the top ten

Searches for its name, Google: 49,500 a month (“fortinet”)
AI search demand for its name, est.: 2,339 a month
Organic visits to its site: about 3,078,109 a month
Searches its site ranks for: 81,631 · 16,245 in the top three
Sites linking to it: 50,689
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

119+ ads · 84 text, 27 image, 8 video · 61 shown in the last 30 days

First shown November 2024, as Fortinet, Inc, verified. Ads started 2025-10 to 2026-09: 112 in the year, 7 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 79 of 94 in deception

Segment leader

37%

Thinkst Canary

First choices: 2 across its categories
Named in: 47 answers
Its own site cited: in 36 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on fortinet.com

24,577

subdomains included

Content

5,682

counted in the table below

Documentation

101

Product · Integration

800 · 77

Kind	Pages	Last 90 days	Latest	Categories named
Blog	1,852	3	2026-09-24	SASE, DLP
News or press	1,828	undated		SD-WAN, SASE
Case study	1,549	0	2025-05-01	ZTNA, ITAM
Glossary or explainer	203	undated		CIAM, SIEM
Comparison	94	undated		SD-WAN, SASE
Report or ebook	86	undated		CNAPP, SASE
Conference or event	55	1	2026-09-02	SASE
Template or tool	9	undated		DLP
Webinar or virtual event	6	undated

Most recent

2026-09-24Uncovering a sectoprat variant embedded in legitimate software blog
2026-09-23Cloud intrusions now move at machine speed blog
2026-09-02Join 2026 sase summit building autonomous trust for ai era conference or event
2026-07-14Fortiendpoint expands security for the ai era blog
2026-06-30Update on fortinet use of frontier ai blog
2026-06-16Introducing fortisoc one platform total control blog

How it is countedHide how it is counted

Every page fortinet.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SD-WAN (172); 33 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Fortinet

What the judge wrote, as written, with how often. The vendor table decides that these count as Fortinet; a claim can dispute any of them.

Fortinet (FortiEDR) 1Fortinet (FortiNAC) 1

Follow Fortinet

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Fortinet is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Global Leader of Cybersecurity Solutions and Services
fortinet.com
For: the largest enterprises, service providers, and government organizations around the world
fortinet.com
Free plan or trial: FREE PRODUCT DEMO fortinet.com
Certifications: IEC 62443ACNCommon CriteriaCSA STARGDPRHIPAAISMAPISO 9001:2015
Hosting: USCanadaBrazilChileAustraliaHong KongIndiaIndonesia
Customers named: IHG Hotels & ResortsJersey Mike’s Franchise Systems Inc.British Columbia Automobile AssociationSidelDiversified EnergyCoopMutual Ser EPSOrange Business Services
Not stated on the pages read: Price, starting price, integrations

What Fortinet's own pages state, read September 28, 2026: fortinet.com, trust.fortinet.com, fortinet.com/products/sase, fortinet.com/customers, fortinet.com/it/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fortinet's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fortinet, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Fortinet by email, built from the raw record of the edition. It shows:

where Fortinet is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Fortinet, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.