Every category where a model named Venafi for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Certificate lifecycle management	Identity and access	2%	20 of 104	58%	36	criticized challenger
Non-human identity management	Identity and access	0%	29 of 128	29%	14	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Venafi yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Venafi across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	1	0	3
GPT-5.4 mini	2	2	0	1	5
Gemini 3.5 Flash	0	0	0	5	5
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	0	0	2	2	4
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	1	1	0	5	7
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	2	0	4	6
Kimi K2	1	1	1	4	7
GLM 4.7 FlashX	1	0	0	3	4
MiniMax M2.5	0	2	0	1	3
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	2	1	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct29 labels7

Paraphrase23 labels3

Comparative24 labels9not counted in share

Budget-constrained20 labelsNone

Scale-constrained22 labels3

Negative24 labels1not counted in share

First choiceAlternativeMentionNegative142 labels in all, every segment counted; 13 of the 23 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Venafi is typically viewed as a mature, enterprise-heavy automation platform with broad machine identity coverage, especially strong in lifecycle orchestration and integrations.” GPT-5.4 mini · Certificate management · comparative prompt · first choice

“Venafi is the go‑to for the deepest, most comprehensive machine‑identity governance, especially for large, highly regulated enterprises.” GLM 4.7 FlashX · Certificate management · comparative prompt · first choice

“If you need the deepest governance and machine identity management → Venafi (if budget allows)” DeepSeek V4 Flash · Certificate management · comparative prompt · first choice

“Large regulated enterprise: Venafi (CyberArk) for deepest governance capabilities” Kimi K2 · Certificate management · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Do not buy an enterprise CLM platform if you are budget-constrained... would require Venafi, Keyfactor, or AppViewX (pricing on request, usually $15k+/year)” DeepSeek V4 Flash · Certificate management · budget prompt · hard negative

“Avoid over-buying enterprise solutions (Venafi) unless you have specific complex requirements.” Kimi K2 · Certificate management · scale prompt · hard negative

“Avoid CyberArk/Venafi at this stage—they're overkill in both cost and complexity” Kimi K2 · NHI management · paraphrase prompt · hard negative

“What to Avoid for Mid-Sized Companies - Venafi - Overkill and expensive” GLM 4.7 FlashX · Certificate management · paraphrase prompt · hard negative

Named alongside

The products named in the same answers as Venafi, over the 140 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Venafi was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Sectigo Certificate Manager64 of 14011Not among the top eight

AppViewX CERT+56 of 1402Not among the top eight

Keyfactor Command46 of 14010Not among the top eight

HashiCorp Vault46 of 1405Not among the top eight

Keyfactor46 of 1402Not among the top eight

DigiCert Trust Lifecycle Manager31 of 1401Not among the top eight

CyberArk Identity Security Platform29 of 14010Not among the top eight

Akeyless29 of 1402Not among the top eight

DigiCert18 of 1401Not among the top eight

Entro Security17 of 1402Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Venafi. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 129 of the 140 answers that named Venafi and are not a share of its labels.

Domains cited

cyberpress.org48

qcecuring.com48

sectigo.com46

guideflow.com44

akeyless.io41

worldmetrics.org41

gitnux.org37

keyfactor.com37

g2.com34

gartner.com33

409 of the 409 domain citations in answers naming Venafi came from somebody else's page.

Pages cited

qcecuring.com/blog/best-clm-platforms-202642

cyberpress.org/certificate-lifecycle-pki-by-use-case31

infisical.com/blog/best-certificate-management-tools30

guideflow.com/blog/ssl-certificate-management-software28

guptadeepak.com/tools/top-5-pki-certificate-lifecycle-management-tools-202628

gartner.com/reviews/market/certificate-lifecycle-management-clm26

worldmetrics.org/best/certificate-lifecycle-management-software26

akeyless.io/blog/blog-best-certificate-lifecycle-management-software23

Pages are listed as the models cited them.

Search and answers

venafi.com is not in Google's top ten for any of the category's searches. In the answers, Venafi takes 2% of first choices and Sectigo Certificate Manager takes 27%.

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In search

Google, US estimates

Position for “certificate lifecycle management platform”

–

not in the top ten

Position for “certificate lifecycle management platforms”

–

not in the top ten

Searches for its name, Google: 3,600 a month (“venafi”)
AI search demand for its name, est.: 91 a month
Organic visits to its site: about 7,407 a month
Searches its site ranks for: 759 · 55 in the top three
Sites linking to it: 3,525
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 20 of 104 in certificate management

Segment leader

27%

Sectigo Certificate Manager

First choices: 13 across its categories
Named in: 140 answers
Its own site cited: in 129 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on venafi.com

9,710

subdomains included

Content

8,666

counted in the table below

Documentation

Product · Integration

13 · 3

Kind	Pages	Last 90 days	Latest	Categories named
Blog	4,806	27	2026-10-01	XDR, SASE
Report or ebook	1,879	0	2023-05-01	SASE, XDR
Podcast or video	534	0	2015-08-01	SASE, XDR
News or press	408	0	2018-12-01	SASE, Firewalls
Glossary or explainer	361	0	2024-01-01	SD-WAN, EDR
Case study	353	0	2007-07-16	SASE, MDR
Conference or event	113	0	2023-07-01	SASE
Comparison	98	0	2023-03-01	SASE, XDR
Webinar or virtual event	93	0	2021-01-01	Firewalls, SOAR
Template or tool	21	0	2019-06-01

Most recent

2026-10-01Observability’s AI Moment blog
2026-09-01Making the most of the cloud marketplace opportunity blog
2026-09-01Building securely from day one palo alto networks partners with the zendesk startup program blog
2026-09-01Putting openai cyber models to work for defenders blog
2026-09-01Palo alto networks named a leader in the 2026 gartner magic quadrant for hybrid mesh firewall securing every environment blog
2026-09-01Fedramp moderate authorization for palo alto networks quantum safe security blog

How it is countedHide how it is counted

Every page venafi.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SASE (184); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Venafi

What the judge wrote, as written, with how often. The vendor table decides that these count as Venafi; a claim can dispute any of them.

Venafi (CyberArk Certificate Manager) 2Venafi (CyberArk Machine Identity Security) 2Venafi (CyberArk) 2CyberArk/Venafi 1Venafi (Now CyberArk Certificate Manager) 1Venafi (now CyberArk Certificate Manager) 1Venafi (now CyberArk Venafi Trust Protection Platform) 1Venafi (now owned by CyberArk) 1Venafi / CyberArk Certificate Manager 1

Follow Venafi

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Venafi is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: the evolution of the SaaS certificate lifecycle management offering
venafi.com
Not stated on the pages read: Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Venafi's own pages state, read October 5, 2026: venafi.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Venafi's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Venafi, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Venafi by email, built from the raw record of the edition. It shows:

where Venafi is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Venafi, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.