Every category where a model named OpenDNS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
DNS filtering	Network and edge	0%	17 of 94	25%	16	criticized challenger
DDI and IP address management	Network and edge	0%	87 of 115	0%	1	under 10 labels · led by BlueCat Micetro at 15%

Movement

This is the first edition on this tier, so no move can be computed for OpenDNS yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated OpenDNS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	2
GPT-5.4 mini	0	2	0	2
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.20	1	1	1	3
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	1	1	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	2	0	0	2
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	2	0	2
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	1	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase1 labelNone

Comparative11 labelsNone

Budget-constrained3 labels1

Scale-constrained6 labelsNone

Negative11 labelsNone

First choiceAlternativeMentionNegative37 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“A legacy consumer service offering basic protection against phishing and optional category filtering” Qwen 3.7 Flash · DNS filtering · comparative prompt · alternative

“Established (high speed/caches); more enterprise-oriented; some privacy critiques” Grok 4.20 · DNS filtering · comparative prompt · alternative

“best for established enterprises needing security controls” Muse Glimmer 30B · DNS filtering · comparative prompt · alternative

“OpenDNS (by Cisco) (widely used, good community support)” Qwen 3.7 Flash · DNS filtering · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Services to avoid or approach with high caution: - OpenDNS (Cisco): - Logs DNS queries... Performs NXDOMAIN hijacking” Grok 4.20 · DNS filtering · negative prompt · hard negative

“Problematic Providers to Avoid ... OpenDNS reports information to optimize and secure business networks” Claude Haiku 4.5 · DNS filtering · negative prompt · hard negative

“OpenDNS historically logs queries for paid accounts and rewrites NXDOMAIN responses, which breaks troubleshooting and can leak intent.” Muse Glimmer 30B · DNS filtering · negative prompt · soft negative

“simple but limited compared to modern alternatives” DeepSeek V4 Flash · DNS filtering · comparative prompt · soft negative

Named alongside

The products named in the same answers as OpenDNS, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OpenDNS was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Cloudflare Gateway21 of 375Not among the top eight

Cisco Umbrella20 of 376Not among the top eight

DNSFilter20 of 376Not among the top eight

NextDNS18 of 373Not among the top eight

Quad917 of 372Not among the top eight

CleanBrowsing12 of 370Not among the top eight

Cloudflare9 of 373Not among the top eight

Control D8 of 371Not among the top eight

AdGuard DNS6 of 370Not among the top eight

Google Public DNS5 of 370Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named OpenDNS. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 37 answers that named OpenDNS and are not a share of its labels.

Domains cited

cybersecuritynews.com20

controld.com18

aimultiple.com17

dnsfilter.com13

cyberpress.org11

expertinsights.com11

thectoclub.com10

devopsschool.com9

geekflare.com9

comparitech.com8

126 of the 126 domain citations in answers naming OpenDNS came from somebody else's page.

Pages cited

aimultiple.com/dns-security17

thectoclub.com/tools/best-dns-security-software10

cybersecuritynews.com/best-dns-security-solutions9

controld.com/blog/dns-filtering-services8

cryptika.com/top-11-best-dns-filtering-solutions-20268

cybersecuritynews.com/best-dns-filtering-solutions-20268

devopsschool.com/blog/top-10-dns-filtering-platforms-features-pros-cons-comparison8

expertinsights.com/web-security/the-top-dns-web-filtering-platforms-for-businesses8

Pages are listed as the models cited them.

Search and answers

opendns.com ranks 2 on Google for the category's searches. In the answers, OpenDNS takes 0% of first choices and DNSFilter takes 59%.

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In search

Google, US estimates

Position for “dns filtering service”

Position for “dns filtering services”

–

not in the top ten

Searches for its name, Google: 9,900 a month (“opendns”)
AI search demand for its name, est.: 878 a month
Organic visits to its site: about 15,572 a month
Searches its site ranks for: 963 · 209 in the top three
Sites linking to it: 28,018
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 17 of 94 in DNS filtering

Segment leader

59%

DNSFilter

First choices: 1 across its categories
Named in: 37 answers
Its own site cited: in 31 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on opendns.com

subdomains included

Content

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	2025-10 to 2026-09	Latest	Categories named
Blog	1	undated

How it is countedHide how it is counted

Every page opendns.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Names read as OpenDNS

What the judge wrote, as written, with how often. The vendor table decides that these count as OpenDNS; a claim can dispute any of them.

OpenDNS (Cisco) 5OpenDNS (Cisco Umbrella) 2Cisco Umbrella / OpenDNS 1Cisco Umbrella/OpenDNS 1OpenDNS (Cisco Consumer / FamilyShield) 1OpenDNS (by Cisco) 1OpenDNS / Cisco FamilyShield 1OpenDNS / Cisco Umbrella FamilyShield 208.67.222.222 1

Follow OpenDNS

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

OpenDNS is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: our cloud-delivered enterprise security service
opendns.com
For: Consumer
opendns.com
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What OpenDNS's own pages state, read October 5, 2026: opendns.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when OpenDNS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as OpenDNS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for OpenDNS by email, built from the raw record of the edition. It shows:

where OpenDNS is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name OpenDNS, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.