Every category where a model named AWS Security Hub for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Cloud security posture management	Cloud and infrastructure	4%	6 of 53	6%	17	accepted challenger
Cloud-native application protection	Cloud and infrastructure	0%	52 of 57	50%	2	under 10 labels · led by Wiz at 46%

Movement

This is the first edition on this tier, so no move can be computed for AWS Security Hub yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated AWS Security Hub across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	0	1
GPT-5.4 mini	1	2	0	0	3
Gemini 3.5 Flash	0	2	1	1	4
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	0	0	1	0	1
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	1	1	0	2
Llama 4 Maverick	1	0	0	0	1
Qwen 3.7 Flash	0	1	0	1	2
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels1

Paraphrase3 labels1

Comparative7 labels2not counted in share

Budget-constrained20 labels4

Scale-constrained8 labels3

Negative14 labels3not counted in share

First choiceAlternativeMentionNegative59 labels in all, every segment counted; 9 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with your cloud provider's native CSPM tool (AWS Security Hub or Defender for Cloud) if you have not deployed any posture management” Claude Haiku 4.5 · CSPM · negative prompt · first choice

“AWS Security Hub CSPM is typically the most budget-friendly choice, because it's native and has usage-based pricing” GPT-5.4 mini · CSPM · budget prompt · first choice

“a native tool such as Defender for Cloud's free tier or Security Hub CSPM” Llama 4 Maverick · CSPM · budget prompt · first choice

“Also recommended as a starting point if you have AWS infrastructure, though it may have limited free tier capabilities” MiniMax M2.5 · CSPM · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid relying exclusively on AWS Security Hub, Azure Defender, or Google Security Command Center as your primary CNAPP.” Qwen 3.7 Flash · CNAPP · negative prompt · hard negative

“Avoid them as your primary CSPM if you operate across multiple cloud providers.” Gemini 3.5 Flash · CSPM · negative prompt · soft negative

Named alongside

The products named in the same answers as AWS Security Hub, over the 59 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Security Hub was named but was not.

ProductSame answerTook the first choice insteadHead to head

Microsoft Defender for Cloud58 of 599Not in the top three

Wiz51 of 5910Not in the top three

Prisma Cloud45 of 590Not in the top three

Prowler30 of 5910Not in the top three

Orca Security28 of 594Not in the top three

Google Security Command Center22 of 590Not in the top three

Aikido Security12 of 598Not in the top three

Orca12 of 590Not in the top three

Snyk10 of 591Not in the top three

Check Point CloudGuard7 of 590Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named AWS Security Hub. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 45 of the 59 answers that named AWS Security Hub and are not a share of its labels.

Domains cited

cyberpress.org28

cloudaware.com21

cybersecuritynews.com20

busistack.com19

aws.amazon.com18

orca.security17

gbhackers.com15

complyjet.com14

azure.microsoft.com10

ituonline.com10

172 of the 172 domain citations in answers naming AWS Security Hub came from somebody else's page.

Pages cited

cyberpress.org/cspm-tools-by-business-size-226

busistack.com/best-cloud-security-posture-management-tools-202619

cloudaware.com/blog/top-cloud-security-posture-management-vendors19

cybersecuritynews.com/best-cspm-tools18

gbhackers.com/best-cspm-compared15

complyjet.com/blog/best-cspm-tools14

orca.security/resources/blog/best-cspm-tools14

aws.amazon.com/security-hub/cspm/pricing11

Pages are listed as the models cited them.

Names read as AWS Security Hub

What the judge wrote, as written, with how often. The vendor table decides that these count as AWS Security Hub; a claim can dispute any of them.

AWS Security Hub CSPM 3AWS Security Hub (Free Tier) 1AWS – Security Hub 1Security Hub CSPM 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS Security Hub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS Security Hub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at awssecurityhub.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.