Small business▼−9Since September 2026: 12% → 2%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 12% in September 2026
Inside the floor by 2 pointsRank 3 → 9 of 69
AWS · 2 categories · RankedAWS Security Hub
82Judge labels
11First choices
19Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
6% in CSPM for mid-market buyers
Rank 5 of 80 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 17% of its 18 labels there were negative.
What the models named instead of AWS Security Hub →By buyer segmentRead the same way at every buyer size.
Small business6 of 72
5%27 labels
accepted challenger
Mid-market5 of 80
6%18 labels
accepted challenger
Enterprise5 of 52
4%11 labels
criticized challenger
In cspm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named AWS Security Hub for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Cloud security posture management | Cloud and infrastructure | 6% | 5 of 80 | 17% | 18 | accepted challenger | =heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Cloud-native application protection | Cloud and infrastructure | 3% | 6 of 70 | 29% | 7 | under 10 labels · led by Wiz at 37% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, AWS Security Hub held within the floor in all two categories: no change cleared 11 points.
Best category · CSPM · by segment
Mid-market=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 11 pointsRank 6 → 5 of 73
Enterprise▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 5 of 46
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| CNAPP | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 47 → 6 of 70 |
| CSPM | 4% | 4% | =heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 5 of 80 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated AWS Security Hub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated AWS Security Hub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 1 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 3 | 5 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 1 | 2 | 1 | 0 | 4 |
| GPT-6 Luna | 2 | 2 | 2 | 0 | 6 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labels1
Paraphrase8 labels1
Comparative9 labels2not counted in share
Budget-constrained23 labels9
Scale-constrained12 labelsNone
Negative21 labels3not counted in share
First choiceAlternativeMentionNegative82 labels in all, every segment counted; 11 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“AWS-heavy: Try AWS Security Hub CSPM. It has a 30-day trial and a perpetual free allowance” GPT-6 Luna · CSPM · budget prompt · first choice
“Start with native cloud tools (AWS Config, Security Hub, Microsoft Defender for Cloud)” MiniMax M2.5 · CNAPP · budget prompt · first choice
“AWS-only: Start with AWS Security Hub CSPM. It has a 30-day free trial” GPT-6 Luna · CNAPP · budget prompt · first choice
“Best overall for limited budget and AWS: AWS Security Hub CSPM” GPT-5.4 mini · CSPM · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Why avoid: If you are a true multi-cloud organization ... relying solely on the native tool for one provider will blindside you” Qwen 3.7 Flash · CSPM · negative prompt · hard negative
“The Trap: Relying exclusively on AWS Security Hub or Microsoft Defender for Cloud... Vendor Lock-in.” Qwen 3.7 Flash · CNAPP · negative prompt · hard negative
“Multi-cloud complexity: Avoid native-only tools.” Kimi K2 · CSPM · negative prompt · hard negative
“If you run a multi-cloud environment... using the native cloud provider tools is rarely a good idea” Gemini 3.5 Flash · CSPM · negative prompt · soft negative
Named alongside
The products named in the same answers as AWS Security Hub, over the 82 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Security Hub was named but was not.ShowHide
Named alongside
The products named in the same answers as AWS Security Hub, over the 82 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Security Hub was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named AWS Security Hub. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 74 of the 82 answers that named AWS Security Hub and are not a share of its labels.
Domains cited
learn.microsoft.com27
wiz.io27
aws.amazon.comYour site25
complyjet.com23
g2.com23
orca.security23
cyberpress.org22
cloudaware.com18
gbhackers.com17
sentinelone.com17
197 of the 222 domain citations in answers naming AWS Security Hub came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where AWS Security Hub stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where AWS Security Hub stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 1,900 a month (“aws security hub”)
- AI search demand for its name, est.
- 37 a month
- Its own site
- It sits on AWS's site (aws.amazon.com), so there are no site figures for it alone
In answers
This editionShare of first choices
6%
rank 5 of 80 in CSPM
Segment leader
37%
Wiz
- First choices
- 11 across its categories
- Named in
- 82 answers
- Its own site cited
- in 74 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as AWS Security Hub
What the judge wrote, as written, with how often. The vendor table decides that these count as AWS Security Hub; a claim can dispute any of them.
AWS Security Hub CSPM 8Amazon GuardDuty/Security Hub 1Security Hub 1
Follow AWS Security Hub
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
AWS is the company behind AWS Security Hub.ShowHide
The company
AWS is the company behind AWS Security Hub.
ShowHideOn record
Company records- Also from AWS
- AWS ACM, AWS ACM Private CA, AWS ALB, AWS ALB/ELB, AWS ALB/NLB, AWS API Gateway HTTP APIs, AWS Amazon Aurora, AWS App Runner and 87 more
In its own words
Stated by the vendor, not checked- Positioning
- an enhanced AWS Security Hub to prioritize your critical security issues and help respond at scale to reduce security risks, improve your team’s productivity, and protect your cloud environment
- For
- your team
- Integrations claimed
- 4 aws.amazon.com/about-aws/whats-new/2025/06/aws-security-hub-risk-prioritization-response-scale
- Not stated on the pages read
- Price, starting price, free plan or trial, certifications, hosting, customers
What AWS Security Hub's own pages state, read September 28, 2026: aws.amazon.com/about-aws/whats-new/2025/06/aws-security-hub-risk-prioritization-response-scale. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS Security Hub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS Security Hub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for AWS Security Hub by email, built from the raw record of the edition. It shows:
- where AWS Security Hub is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name AWS Security Hub, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.