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Index › Products › Amazon RDS · October 2026 Edition
Amazon · 2 categories · Ranked

Amazon RDS

190Judge labels
53First choices
39Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
45% in Managed databases for mid-market buyers
Rank 1 of 82 in the mid-market standingendorsed leader
10 of 14 models made it the first choice on the direct prompt; 23% of its 70 labels there were negative.
What the models named instead of Amazon RDS →
By buyer segmentStrongest at mid-market.
Small business1 of 74
24%71 labels
accepted challenger
Mid-market1 of 82
45%70 labels
endorsed leader
Enterprise3 of 92
20%48 labels
accepted challenger
In managed databases · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Amazon RDS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Managed relational databasesData platform45%1 of 8223%70endorsed leader▲+7Since September 2026: 35% → 42%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
DDI and IP address managementNetwork and edge0%32 of 1150%1under 10 labels · led by BlueCat Micetro at 15%

Movement

Since September 2026, Amazon RDS held within the floor in all two categories: no change cleared 11 points.

Best category · Managed databases · by segment

Small business▼−2Since September 2026: 24% → 22%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
22%from 24% in September 2026
Inside the floor by 9 pointsRank 1 of 70, unchanged
Mid-market▲+7Since September 2026: 35% → 42%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
42%from 35% in September 2026
Inside the floor by 4 pointsRank 1 of 72, unchanged
Enterprise▼−15Since September 2026: 36% → 20%, −15 points. Past the 11-point floor: movement. Read over the models both editions asked.
20%from 36% in September 2026
Cleared the floor by 4 pointsRank 1 → 3 of 81

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Managed databases35%42%▲+7Since September 2026: 35% → 42%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 1 of 82, unchanged
DDI and IPAM0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 32 of 115, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Amazon RDS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.540116
GPT-5.4 mini40015
Gemini 3.5 Flash02215
Perplexity Sonar30126
Grok 4.2021126
Mistral Small00213
DeepSeek V4 Flash21115
Llama 4 Maverick21014
Qwen 3.7 Flash21205
Kimi K240026
GLM 4.7 FlashX22116
MiniMax M2.530115
GPT-6 Luna20103
Muse Glimmer 30B40026

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct35 labels24
Paraphrase28 labels17
Comparative38 labels16not counted in share
Budget-constrained28 labels4
Scale-constrained29 labels8
Negative32 labels3not counted in share
First choiceAlternativeMentionNegative190 labels in all, every segment counted; 53 of the 72 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Amazon RDS, for example, supports MySQL, PostgreSQL, MariaDB, SQL Server, Oracle, and Amazon Aurora, and automates provisioning, patching, backups, and failover.” Llama 4 Maverick · Managed databases · comparative prompt · first choice
“Pick AWS RDS/Aurora for broadest engine breadth and ecosystem maturity, and for cloud-native Aurora performance with MySQL/PostgreSQL compatibility.” Muse Glimmer 30B · Managed databases · comparative prompt · first choice
“The top managed relational database services are Amazon RDS, Google Cloud SQL, Azure SQL Database, and Oracle Autonomous Database” Perplexity Sonar · Managed databases · comparative prompt · first choice
“The best managed relational database service for a mid-market B2B company is Amazon Relational Database Service (RDS) or Amazon Aurora” Llama 4 Maverick · Managed databases · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Some models explicitly recommend avoiding RDS for production core systems unless absolutely necessary.” Mistral Small · Managed databases · negative prompt · hard negative
“are cautious with AWS RDS SQL Server for point-in-time restore expectations and with any RDS engine for globally distributed strong-consistency writes” Muse Glimmer 30B · Managed databases · negative prompt · soft negative
“It is widely used and legitimate, but multiple sources note that it can carry premium instance pricing, hidden ancillary costs” Perplexity Sonar · Managed databases · negative prompt · soft negative
“Traditional cloud giants (like AWS RDS, Google Cloud SQL, or Azure SQL) are excellent, but they can easily lead to "bill shock"” Gemini 3.5 Flash · Managed databases · budget prompt · soft negative

Named alongside

The products named in the same answers as Amazon RDS, over the 189 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon RDS was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Google Cloud SQL161 of 1899Compare →
Azure SQL Database125 of 1898Compare →
Amazon Aurora76 of 1895Compare →
Neon58 of 18911Compare →
PlanetScale55 of 1890Not among the top eight
Supabase53 of 18919Compare →
DigitalOcean Managed Databases51 of 18915Compare →
Azure Database for PostgreSQL21 of 1890Not among the top eight
Oracle Autonomous Database20 of 1892Not among the top eight
Google Cloud Spanner20 of 1890Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon RDS. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 168 of the 189 answers that named Amazon RDS and are not a share of its labels.

Domains cited

g2.com87
it-ai-index.com87
digitalocean.com82
northflank.com67
aws.amazon.comYour site59
tech-insider.org59
cloud.google.com55
learn.microsoft.com54
gitnux.org38
sourceforge.net38

567 of the 626 domain citations in answers naming Amazon RDS came from somebody else's page.

Pages cited

digitalocean.com/resources/articles/aws-rds-alternatives63
northflank.com/blog/best-database-providers57
tech-insider.org/aws-rds-vs-azure-database-vs-google-cloud-sql-202654
it-ai-index.com/it-data/managed-relational-databases/smb35
cloud.google.com/sql34
cloudinsight.cc/en/blog/cloud-sql-solutions32
it-ai-index.com/it-data/managed-relational-databases/enterprise30
viasocket.com/discovery/blog/6suci8/relational-database-services/7-relational-database-ser30

Pages are listed as the models cited them.

Search and answers

Where Amazon RDS stands in Google search beside where it stands in the models' answers.
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In search

Google, US estimates
Position for “managed relational database service”
–
not in the top ten
Position for “managed relational database services”
–
not in the top ten
Searches for its name, Google
8,100 a month (“amazon rds”)
AI search demand for its name, est.
359 a month
Organic visits to its site
about 9,238,321 a month
Searches its site ranks for
150,884 · 37,235 in the top three
Sites linking to it
282,981
Paid Google search
22 searches its ads show for, about 942 clicks and $20,476 a month (estimate)
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
45%
rank 1 of 82 in managed databases
First choices
53
across its categories
Named in
189 answers
Its own site cited
in 168 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on aws.amazon.com
280,316
subdomains included
Content
42,799
counted in the table below
Documentation
2,345
Product · Integration
3,213 · 49,021
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog27,117undatedAPI gateways, ETL
Glossary or explainer6,521undatedETL, MFA
Case study2,47602019-03-01WAF, Observability
Webinar or virtual event2,057162026-07-01Streaming, API gateways
Comparison1,52102025-09-01Object storage, ETL
Conference or event1,48202025-11-01Vector databases
Report or ebook1,090162026-09-01WAF, NoSQL
Podcast or video351undatedETL
Template or tool15002025-05-01
News or press34undated

Most recent

Events in person

Last twelve months

As the event pages on aws.amazon.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page aws.amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name ETL (168); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 28, 2026.

Names read as Amazon RDS

What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon RDS; a claim can dispute any of them.
AWS RDS 17Amazon RDS (Relational Database Service) 6Amazon Relational Database Service (RDS) 4Amazon RDS for PostgreSQL 3RDS 3AWS RDS / Aurora 2AWS RDS/Aurora 2Amazon RDS (AWS) 2AWS RDS (Relational Database Service) 1AWS RDS Free Tier 1AWS RDS/Aurora PostgreSQL 1AWS Route53/RDS 1Amazon RDS (including Aurora) 1Amazon RDS (or Amazon Aurora) 1Amazon RDS / Amazon Aurora 1Amazon RDS/Aurora 1Amazon Relational Database Service (Amazon RDS) 1RDS/Aurora 1

Follow Amazon RDS

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Amazon is the company behind Amazon RDS.
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On record

Company records
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon RDS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon RDS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Amazon RDS by email, built from the raw record of the edition. It shows:

  • where Amazon RDS is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Amazon RDS, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at aws.amazon.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Amazon RDS is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
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AI models recommend Amazon RDS first in Managed relational databases this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
AI models' first choice in Managed relational databases, October 2026 Edition, IT AI Recommendation Index
Show the code
<a href="https://it-ai-index.com/it-data/managed-relational-databases/"><img src="https://it-ai-index.com/badges/2026-10/amazon-rds--managed-relational-databases-wide.svg" alt="AI models' first choice in Managed relational databases, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Managed relational databases standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
AI models' first choice in Managed relational databases, October 2026 Edition, IT AI Recommendation Index
Show the code
<a href="https://it-ai-index.com/it-data/managed-relational-databases/"><img src="https://it-ai-index.com/badges/2026-10/amazon-rds--managed-relational-databases-square.svg" alt="AI models' first choice in Managed relational databases, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Managed relational databases standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
AI models' first choice in Managed relational databases, October 2026 Edition, IT AI Recommendation Index
Show the code
<a href="https://it-ai-index.com/it-data/managed-relational-databases/"><img src="https://it-ai-index.com/badges/2026-10/amazon-rds--managed-relational-databases-compact.svg" alt="AI models' first choice in Managed relational databases, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Managed relational databases standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.