Every category where a model named Amazon Q for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Enterprise AI assistants	Data platform	10%	3 of 145	19%	16	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Amazon Q yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Amazon Q across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	0	1
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	0	1	0	1	2
Perplexity Sonar	1	0	0	0	1
Grok 4.20	0	1	1	0	2
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	1	0	1	0	2
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	0	0	1	1
GLM 4.7 FlashX	1	1	0	0	2
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	1	0	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase2 labelsNone

Comparative14 labelsNone

Budget-constrained24 labels13

Scale-constrained0 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative45 labels in all, every segment counted; 13 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For the absolute lowest cost with solid enterprise features, Amazon Q Business at $20/user/month is your best bet.” Claude Haiku 4.5 · Enterprise AI · budget prompt · first choice

“The best enterprise AI assistant for a company with a limited budget is Amazon Q Business, which costs $20/user/month” Llama 4 Maverick · Enterprise AI · budget prompt · first choice

“Amazon Q Business Lite at $3/user/month is the most budget‑friendly enterprise AI assistant available today” GLM 4.7 FlashX · Enterprise AI · budget prompt · first choice

“the best enterprise AI assistant is usually Amazon Q Business if your company is already AWS-heavy” Perplexity Sonar · Enterprise AI · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“While GitHub Copilot, Amazon Q, and similar developer tools greatly speed up boilerplate coding, they come with a major catch.” Gemini 3.5 Flash · Enterprise AI · negative prompt · soft negative

“Amazon Q Business (AWS-Dependent Organizations) Concerns include: Vendor Lock-in” Kimi K2 · Enterprise AI · negative prompt · soft negative

“Noted as closed to new customers as of July 31, 2026 in one vendor comparison.” Muse Glimmer 30B · Enterprise AI · comparative prompt · soft negative

Named alongside

The products named in the same answers as Amazon Q, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Q was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Microsoft 365 Copilot34 of 4415Compare →

ChatGPT31 of 448Compare →

Google Gemini20 of 443Not among the top eight

Claude16 of 441Not among the top eight

Glean10 of 440Compare →

Google Gemini for Workspace7 of 440Not among the top eight

OpenAI ChatGPT Enterprise4 of 441Not among the top eight

IBM watsonx Assistant4 of 440Not among the top eight

Notion AI4 of 440Not among the top eight

Salesforce Agentforce4 of 440Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon Q. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 43 of the 44 answers that named Amazon Q and are not a share of its labels.

Domains cited

coworker.ai28

resources.rework.com27

slite.com23

perceptis.ai20

thecrunch.io11

fast.io10

aws.amazon.comYour site9

simular.ai8

sqmagazine.co.uk8

manus.im7

142 of the 151 domain citations in answers naming Amazon Q came from somebody else's page.

Pages cited

resources.rework.com/tools/ai-tools/best-ai-tools-for-enterprise-202626

coworker.ai/blog/best-enterprise-ai-assistant-202623

slite.com/learn/ai-assistants-for-business23

perceptis.ai/blog/best-enterprise-ai-software-in-2026-top-tools-by-category20

coworker.ai/blog/enterprise-ai-pricing-comparison-202611

fast.io/resources/ai-assistant-for-business-20269

thecrunch.io/ai-software-price9

simular.ai/alternatives/ai-assistant8

Pages are listed as the models cited them.

Search and answers

Where Amazon Q stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 9,900 a month (“amazon q”)
AI search demand for its name, est.: 738 a month
Its own site: It sits on Amazon's site (amazon.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

10%

rank 3 of 145 in Enterprise AI

Segment leader

25%

ChatGPT

First choices: 13 across its categories
Named in: 44 answers
Its own site cited: in 43 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Amazon Q

What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon Q; a claim can dispute any of them.

Amazon Q Business 12Amazon Q (for AWS) 1Amazon Q Business Lite 1Amazon Q Business Pro 1

Follow Amazon Q

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Amazon is the company behind Amazon Q.

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On record

Company records

Also from Amazon: Amazon API Gateway, Amazon API Gateway HTTP APIs, Amazon AppStream 2.0, Amazon Athena, Amazon Athena Federated Query, Amazon Aurora, Amazon Aurora Serverless, Amazon Bedrock and 46 more

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Q's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Q, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Amazon Q by email, built from the raw record of the edition. It shows:

where Amazon Q is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Amazon Q, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Amazon Q is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Amazon Q is among the products AI models recommend first in Enterprise AI assistants this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/it-data/enterprise-ai-assistants/"><img src="https://it-ai-index.com/badges/2026-10/amazon-q--enterprise-ai-assistants-wide.svg" alt="Among AI models' top three in Enterprise AI assistants, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Enterprise AI assistants standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/it-data/enterprise-ai-assistants/"><img src="https://it-ai-index.com/badges/2026-10/amazon-q--enterprise-ai-assistants-square.svg" alt="Among AI models' top three in Enterprise AI assistants, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Enterprise AI assistants standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/it-data/enterprise-ai-assistants/"><img src="https://it-ai-index.com/badges/2026-10/amazon-q--enterprise-ai-assistants-compact.svg" alt="Among AI models' top three in Enterprise AI assistants, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Enterprise AI assistants standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.