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Enterprise AI assistants · October 2026 Edition

ChatGPT vs Amazon Q

Two of fourteen models named ChatGPT first on the direct prompt; zero named Amazon Q. ChatGPT was named by fourteen of the fourteen models and Amazon Q by ten and ChatGPT carries 47 labels and Amazon Q 16, so the shares are not directly comparable.

ChatGPT

accepted challenger

Named in five categories this edition.

Amazon Q

accepted challenger

Named in one category this edition.

First-choice share25%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate21%19%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 7; printed, not drawn.
Labels4716A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ChatGPT reading right to left. Rank and label count are printed, not drawn.ChatGPT vs Microsoft 365 Copilot · ChatGPT vs Microsoft Copilot · ChatGPT vs Glean

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the Enterprise AI assistants page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ChatGPTFirst choices, of fourteen modelsAmazon Q
Direct201 against ChatGPT
Paraphrase50
Comparative401 against Amazon Q
Budget-constrained554 against ChatGPT
Scale-constrained00
Negative005 against ChatGPT · 2 against Amazon Q
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, ChatGPT and Amazon Q were named in the same answer thirty-one times, of the 199 answers naming ChatGPT and the 44 naming Amazon Q. In those answers Amazon Q took the first choice nine times and ChatGPT eight.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ChatGPT and Amazon Q stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ChatGPT Amazon Q first choice named as an alternative argued againstblank: not namedEach cell is one answer, ChatGPT on the left and Amazon Q on the right.

The direct prompt

The plain question, one answer per model, grouped by where ChatGPT and Amazon Q stood in it.

ChatGPT first, Amazon Q not the choice

2 of 14 modelsAmazon Q was named in the answer but not as the choice, or not at all.
GPT-5.4 miniChatGPT alternatives: Gemini for Workspace, Google Gemini, Microsoft Copilot
GPT-6 LunaChatGPT alternatives: Google Workspace with Gemini, Microsoft 365 Copilot

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Mistral SmallGong alternatives: ChatGPT, HubSpot AI, Monday.com Revenue AI OS
DeepSeek V4 FlashMicrosoft 365 Copilot alternatives: ChatGPT, Claude, Glean Assistant, Google Gemini

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.51mind, AI Hive alternatives: Gong, Microsoft Copilot
Gemini 3.5 FlashGlean, Microsoft 365 Copilot alternatives: 1mind, ChatGPT Team or Enterprise, Moveworks
Perplexity SonarHubSpot with Breeze AI alternatives: Artisan, Glean, Microsoft 365 Copilot, Regie.ai, Writer, ZoomInfo
Grok 4.1 FastMicrosoft Copilot alternatives: Glean, Gong, Salesforce Einstein
Llama 4 Maverickno first choice
Qwen 3.7 FlashHubSpot Breeze AI alternatives: Apollo, Chorus, Clay, Gong, Microsoft Copilot, Salesforce Einstein, Slack AI
Kimi K2Microsoft 365 Copilot alternatives: Gong
GLM 4.7 FlashXMicrosoft 365 Copilot alternatives: Gong, HubSpot Breeze AI, Monday CRM with AI
MiniMax M2.5no first choice
Muse Glimmer 30BHubSpot Breeze AI alternatives: Gong Revenue AI OS, Intercom, Respond.io

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ChatGPT leads by forty-two points.
ChatGPT47%#1 of 6
Amazon Q5%#– of 6
The full small business standing →
Mid-marketThe figures above
ChatGPT leads by fifteen points.
ChatGPT25%#1 of 7
Amazon Q10%#3 of 7
The full mid-market standing →
Enterprise
ChatGPT leads by fourteen points.
ChatGPT22%#2 of 7
Amazon Q8%#4 of 7
The full enterprise standing →

What the models said about ChatGPT

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Multiple major companies have banned it after data leaks” MiniMax M2.5 · negative prompt · hard negative
“several major enterprise platforms—including ChatGPT Enterprise, Gemini Enterprise, and Salesforce Einstein—can be tricked into leaking data” Qwen 3.7 Flash · negative prompt · soft negative
“tools that look like consumer ChatGPT/Claude/Gemini-style accounts but are used in a company setting without enterprise controls” Perplexity Sonar · negative prompt · soft negative
“ChatGPT Enterprise - extends OpenAI's chatbot with higher-speed access, longer context windows, and enterprise controls like single sign-on (SSO) and admin consoles” Llama 4 Maverick · paraphrase prompt · first choice
“ChatGPT Business remains the most balanced option for customer support drafting, creative brainstorming, and general workflow acceleration.” Qwen 3.7 Flash · budget prompt · first choice
“My default recommendation for a mid-sized B2B company is ChatGPT Enterprise because it is the most versatile company-wide assistant” Perplexity Sonar · paraphrase prompt · first choice

What the models said about Amazon Q

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“While GitHub Copilot, Amazon Q, and similar developer tools greatly speed up boilerplate coding, they come with a major catch.” Gemini 3.5 Flash · negative prompt · soft negative
“Amazon Q Business (AWS-Dependent Organizations) Concerns include: Vendor Lock-in” Kimi K2 · negative prompt · soft negative
“Noted as closed to new customers as of July 31, 2026 in one vendor comparison.” Muse Glimmer 30B · comparative prompt · soft negative
“For the absolute lowest cost with solid enterprise features, Amazon Q Business at $20/user/month is your best bet.” Claude Haiku 4.5 · budget prompt · first choice
“The best enterprise AI assistant for a company with a limited budget is Amazon Q Business, which costs $20/user/month” Llama 4 Maverick · budget prompt · first choice
“Amazon Q Business Lite at $3/user/month is the most budget‑friendly enterprise AI assistant available today” GLM 4.7 FlashX · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.