Every category where a model named Amazon Macie for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data security posture management	Security operations	2%	15 of 105	17%	6	under 10 labels · led by Microsoft Purview at 18%

Movement

This is the first edition on this tier, so no move can be computed for Amazon Macie yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Amazon Macie across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	1	1	0	2
GPT-6 Luna	1	0	0	1	2
Muse Glimmer 30B	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labels2

Paraphrase2 labelsNone

Comparative4 labelsNone

Budget-constrained15 labels4

Scale-constrained3 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative39 labels in all, every segment counted; 6 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Macie is my practical starting point for an AWS/S3-heavy company” GPT-6 Luna · DSPM · budget prompt · first choice

“For AWS/GCP Shops: AWS Macie or GCP Sensitive Data Protection” Gemini 3.5 Flash · DSPM · budget prompt · alternative

“Use what you already pay for - Amazon Macie usage-based” Muse Glimmer 30B · DSPM · budget prompt · alternative

“Amazon Macie (usage-based pricing)” MiniMax M2.5 · DSPM · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Amazon Macie as your *only* DSPM platform when you need broad SaaS, multicloud, or on-prem coverage... validate that its scope matches your needs” GPT-6 Luna · DSPM · negative prompt · soft negative

Named alongside

The products named in the same answers as Amazon Macie, over the 39 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Macie was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Microsoft Purview32 of 3912Not among the top eight

Cyera25 of 394Not among the top eight

Wiz23 of 394Not among the top eight

Varonis Data Security Platform21 of 391Not among the top eight

BigID18 of 391Not among the top eight

Sentra16 of 390Not among the top eight

Google DLP API15 of 392Not among the top eight

Orca Security10 of 391Not among the top eight

Securiti8 of 390Not among the top eight

Concentric AI6 of 390Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon Macie. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 38 of the 39 answers that named Amazon Macie and are not a share of its labels.

Domains cited

cyberpress.org25

strac.io20

sprinto.com19

g2.com18

forcepoint.com17

startupstash.com16

itechguides.com13

gbhackers.com12

proofpoint.com12

sourceforge.net12

164 of the 164 domain citations in answers naming Amazon Macie came from somebody else's page.

Pages cited

cyberpress.org/dspm-tools-by-business-size-225

sprinto.com/blog/dspm-tools19

strac.io/blog/10-best-dspm-vendors18

startupstash.com/best-data-security-posture-management-tools16

gbhackers.com/best-dspm-compared12

proofpoint.com/us/industry-comparison/dspm11

forcepoint.com/blog/insights/best-dspm-tools10

itechguides.com/best/data-security-posture-management-software10

Pages are listed as the models cited them.

Search and answers

Where Amazon Macie stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 1,000 a month (“amazon macie”)
AI search demand for its name, est.: 131 a month
Its own site: It sits on Amazon's site (amazon.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 15 of 105 in DSPM

Segment leader

18%

Microsoft Purview

First choices: 6 across its categories
Named in: 39 answers
Its own site cited: in 38 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Amazon Macie

What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon Macie; a claim can dispute any of them.

AWS Macie 1

Follow Amazon Macie

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Amazon is the company behind Amazon Macie.

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On record

Company records

Also from Amazon: Amazon API Gateway, Amazon API Gateway HTTP APIs, Amazon AppStream 2.0, Amazon Athena, Amazon Athena Federated Query, Amazon Aurora, Amazon Aurora Serverless, Amazon Bedrock and 46 more

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Macie's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Macie, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Amazon Macie by email, built from the raw record of the edition. It shows:

where Amazon Macie is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Amazon Macie, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.