Every category where a model named Google DLP API for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data security posture management	Security operations	0%	30 of 105	0%	2	under 10 labels · led by Microsoft Purview at 18%

Movement

This is the first edition on this tier, so no move can be computed for Google DLP API yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Google DLP API across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	1	1
GPT-6 Luna	0	0
Muse Glimmer 30B	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labels1

Paraphrase0 labelsNone

Comparative1 labelNone

Budget-constrained7 labels3

Scale-constrained0 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative15 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Use what you already pay for - Amazon Macie usage-based, Azure Purview included tiers for M365, Google DLP API.” Muse Glimmer 30B · DSPM · budget prompt · alternative

“Google DLP API” MiniMax M2.5 · DSPM · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Google DLP API, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google DLP API was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Microsoft Purview15 of 154Not among the top eight

Amazon Macie15 of 150Not among the top eight

Cyera8 of 151Not among the top eight

Wiz8 of 150Not among the top eight

BigID5 of 150Not among the top eight

Securiti5 of 150Not among the top eight

Sentra5 of 150Not among the top eight

Varonis Data Security Platform5 of 150Not among the top eight

Bedrock Data Security Platform4 of 152Not among the top eight

Concentric AI3 of 150Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google DLP API. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 15 answers that named Google DLP API and are not a share of its labels.

Domains cited

cyberpress.org15

strac.io11

g2.com9

sprinto.com9

startupstash.com8

forcepoint.com7

itechguides.com7

aimultiple.com6

cybersecuritynews.com6

orca.security5

Eighty-three of the eighty-three domain citations in answers naming Google DLP API came from somebody else's page.

Pages cited

cyberpress.org/dspm-tools-by-business-size-215

strac.io/blog/10-best-dspm-vendors11

sprinto.com/blog/dspm-tools9

startupstash.com/best-data-security-posture-management-tools8

aimultiple.com/dspm-vendors6

forcepoint.com/blog/insights/best-dspm-solutions6

itechguides.com/best/data-security-posture-management-software6

cybersecuritynews.com/best-dspm-tools/amp5

Pages are listed as the models cited them.

Search and answers

Where Google DLP API stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 40 a month (“google dlp api”)
AI search demand for its name, est.: 0 a month
Its own site: It sits on Google Cloud's site (google.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 30 of 105 in DSPM

Segment leader

18%

Microsoft Purview

First choices: 4 across its categories
Named in: 15 answers
Its own site cited: in 15 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Google DLP API

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Google Cloud is the company behind Google DLP API.

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On record

Company records

Also from Google Cloud: Google 2-Step Verification, Google Alerts, Google AlloyDB for PostgreSQL, Google Analytics, Google Antigravity, Google Artifact Registry, Google AutoML, Google BigQuery ML and 84 more

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google DLP API's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google DLP API, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google DLP API by email, built from the raw record of the edition. It shows:

where Google DLP API is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Google DLP API, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.