Small business▼−3Since September 2026: 5% → 2%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 5% in September 2026
Inside the floor by 8 pointsRank 6 → 8 of 68
Amazon · 1 category · RankedAmazon EKS
215Judge labels
24First choices
85Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
25% in Managed Kubernetes for enterprise buyers
Rank 2 of 52 in the mid-market standingcriticized challenger
3 of 14 models made it the first choice on the direct prompt; 32% of its 71 labels there were negative.
What the models named instead of Amazon EKS →By buyer segmentStrongest at enterprise.
Small business8 of 76
2%68 labels
criticized challenger
Mid-market2 of 52
15%71 labels
criticized challenger
Enterprise2 of 52
25%76 labels
accepted challenger
In managed kubernetes · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Amazon EKS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Managed Kubernetes platforms | Cloud and infrastructure | 15% | 2 of 52 | 32% | 71 | criticized challenger | ▲+12Since September 2026: 6% → 18%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked. |
Movement
Since September 2026, Amazon EKS moved past the floor in its one category, Managed Kubernetes, +12 points to 18%.
Best category · Managed Kubernetes · by segment
Mid-market▲+12Since September 2026: 6% → 18%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked.
18%from 6% in September 2026
Cleared the floor by 1 pointRank 6 → 2 of 46
Enterprise▲+1Since September 2026: 24% → 25%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
25%from 24% in September 2026
Inside the floor by 10 pointsRank 2 of 47, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Managed Kubernetes | 6% | 18% | ▲+12Since September 2026: 6% → 18%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 6 → 2 of 52 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Amazon EKS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Amazon EKS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 1 | 4 |
| GPT-5.4 mini | 1 | 2 | 2 | 1 | 6 |
| Gemini 3.5 Flash | 1 | 2 | 0 | 2 | 5 |
| Perplexity Sonar | 0 | 3 | 1 | 1 | 5 |
| Grok 4.20 | 0 | 4 | 0 | 2 | 6 |
| Mistral Small | 2 | 1 | 1 | 1 | 5 |
| DeepSeek V4 Flash | 0 | 4 | 0 | 2 | 6 |
| Llama 4 Maverick | 0 | 1 | 0 | 1 | 2 |
| Qwen 3.7 Flash | 1 | 3 | 0 | 2 | 6 |
| Kimi K2 | 1 | 3 | 0 | 2 | 6 |
| GLM 4.7 FlashX | 1 | 2 | 1 | 2 | 6 |
| MiniMax M2.5 | 3 | 0 | 0 | 3 | 6 |
| GPT-6 Luna | 1 | 1 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 2 | 1 | 2 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct35 labels9
Paraphrase39 labels12
Comparative36 labels3not counted in share
Budget-constrained31 labelsNone
Scale-constrained32 labels3
Negative42 labels2not counted in share
First choiceAlternativeMentionNegative215 labels in all, every segment counted; 24 of the 29 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“AWS EKS or Google GKE are often the safest bets due to their maturity, extensive ecosystems, and reliability” Claude Haiku 4.5 · Managed Kubernetes · direct prompt · first choice
“For most teams, the shortlist is Amazon EKS, Google Kubernetes Engine (GKE), and Azure Kubernetes Service (AKS).” GPT-6 Luna · Managed Kubernetes · comparative prompt · first choice
“Go with Amazon EKS (with Karpenter) if you are already on AWS and want the largest ecosystem of tools and talent.” Gemini 3.5 Flash · Managed Kubernetes · paraphrase prompt · first choice
“The leading managed Kubernetes platforms are Amazon EKS, Google GKE, and Azure AKS” MiniMax M2.5 · Managed Kubernetes · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid EKS / AKS / GKE if you need low operational overhead on a tight budget or want maximum portability.” Muse Glimmer 30B · Managed Kubernetes · negative prompt · hard negative
“Avoid for tight budgets: Big 3 (GKE/AKS/EKS) due to control plane fees” Grok 4.20 · Managed Kubernetes · budget prompt · hard negative
“"the worst managed Kubernetes provider out of all the major players."” MiniMax M2.5 · Managed Kubernetes · negative prompt · hard negative
“Avoid the big three (AWS EKS, GCP GKE Standard, Azure AKS standard)” DeepSeek V4 Flash · Managed Kubernetes · budget prompt · hard negative
Named alongside
The products named in the same answers as Amazon EKS, over the 214 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon EKS was named but was not.ShowHide
Named alongside
The products named in the same answers as Amazon EKS, over the 214 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon EKS was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Amazon EKS. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 200 of the 214 answers that named Amazon EKS and are not a share of its labels.
Domains cited
spot.rackspace.com83
digitalocean.com78
it-ai-index.com76
northflank.com71
medium.com70
blog.railway.com68
linkedin.com68
dev.to66
portainer.io65
mirantis.com57
702 of the 702 domain citations in answers naming Amazon EKS came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Amazon EKS stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Amazon EKS stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 1,600 a month (“amazon eks”)
- AI search demand for its name, est.
- 71 a month
- Its own site
- It sits on Amazon's site (amazon.com), so there are no site figures for it alone
In answers
This editionShare of first choices
15%
rank 2 of 52 in managed kubernetes
Segment leader
43%
Google Kubernetes Engine
- First choices
- 24 across its categories
- Named in
- 214 answers
- Its own site cited
- in 200 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Amazon EKS
What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon EKS; a claim can dispute any of them.
AWS EKS 14EKS 14Amazon EKS (Elastic Kubernetes Service) 9Amazon Elastic Kubernetes Service (EKS) 5Amazon EKS (AWS) 2AWS 1AWS EKS / AKS / GKE 1AWS Elastic Kubernetes Service (EKS) 1Amazon EKS (with EKS Auto Mode or Karpenter) 1Amazon Web Services (EKS) 1EKS (AWS) 1EKS (Elastic Kubernetes Service) 1
Follow Amazon EKS
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Amazon is the company behind Amazon EKS.ShowHide
The company
Amazon is the company behind Amazon EKS.
ShowHideOn record
Company records- Also from Amazon
- Amazon API Gateway, Amazon API Gateway HTTP APIs, Amazon AppStream 2.0, Amazon Athena, Amazon Athena Federated Query, Amazon Aurora, Amazon Aurora Serverless, Amazon Bedrock and 46 more
In its own words
Stated by the vendor, not checked- Positioning
- Managed Kubernetes
- For
- teams of any size or skill level
- Certifications
- certified Kubernetes conformant
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting, customers
What Amazon EKS's own pages state, read October 5, 2026: aws.amazon.com/eks. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon EKS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon EKS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Amazon EKS by email, built from the raw record of the edition. It shows:
- where Amazon EKS is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Amazon EKS, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Amazon EKS is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Amazon EKS is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAmazon EKS is among the products AI models recommend first in Managed Kubernetes platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.