IT AI Index

Index › Products › Airtable · October 2026 Edition

2 categories · Named, not ranked

Airtable

15Judge labels

2First choices

0Negative labels

9 / 14Models named it

2Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Airtable was named 2 times in Cyber risk quant and 1 other category, where CyberSaint CyberStrong led with 25%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market38 of 116

under the label threshold

Enterprisenot named

No model named it for this buyer.

In cyber risk quant · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Airtable for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Cyber risk quantification	Security operations	0%	38 of 116	0%	1	under 10 labels · led by CyberSaint CyberStrong at 25%
SaaS management platforms	IT operations and endpoint	0%	29 of 64	0%	1	under 10 labels · led by Torii at 34%

Movement

This is the first edition on this tier, so no move can be computed for Airtable yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Airtable across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.20	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	1	1
Kimi K2	0	0
GLM 4.7 FlashX	1	1
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase4 labels2

Comparative1 labelNone

Budget-constrained6 labelsNone

Scale-constrained0 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative15 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Create a centralized SaaS tracker for applications under 50 people” GLM 4.7 FlashX · SaaS management · budget prompt · alternative

“The Best "Digital Notebook" Option: Airtable or Notion” Qwen 3.7 Flash · Cyber risk quant · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Airtable, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Airtable was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Notion7 of 150Not among the top eight

Microsoft Purview3 of 151Not among the top eight

Lucidchart3 of 150Not among the top eight

Archi2 of 152Not among the top eight

Credo AI2 of 151Not among the top eight

DigitalOcean Managed Databases2 of 151Not among the top eight

LeanIX2 of 151Not among the top eight

Amazon RDS2 of 150Not among the top eight

Baserow2 of 150Not among the top eight

Cledara2 of 150Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Airtable. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 15 answers that named Airtable and are not a share of its labels.

Domains cited

g2.com6

capterra.com4

reddit.com4

erstudio.com3

ovaledge.com3

thectoclub.com3

atlan.com2

corma.io2

devopsschool.com2

enzuzo.com2

Thirty-one of the thirty-one domain citations in answers naming Airtable came from somebody else's page.

Pages cited

enzuzo.com/blog/data-governance-software2

erstudio.com/blog/enterprise-architecture-tools2

keboola.com/blog/data-governance-tools2

learn.g2.com/best-data-governance-tools2

softr.io/blog/small-business-database-software2

accotool.com/accomasterdata1

aiagentstore.ai/ai-agent/trelica1

airc.nist.gov/airmf-resources/playbook1

Pages are listed as the models cited them.

Search and answers

airtable.com is not in Google's top ten for any of the category's searches. In the answers, Airtable takes 0% of first choices and CyberSaint CyberStrong takes 25%.

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In search

Google, US estimates

Position for “cyber risk quantification tool”

–

not in the top ten

Position for “cyber risk quantification tools”

–

not in the top ten

Searches for its name, Google: 165,000 a month (“airtable”)
AI search demand for its name, est.: 2,461 a month
Organic visits to its site: about 143,237 a month
Searches its site ranks for: 11,937 · 1,354 in the top three
Sites linking to it: 93,440
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

118+ ads · 118 text · 118 shown in the last 30 days

First shown June 2024, as FORMAGRID INC, verified. Ads started 2025-10 to 2026-09: 59 in the year, 59 before. 2 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 38 of 116 in cyber risk quant

Segment leader

25%

CyberSaint CyberStrong

First choices: 2 across its categories
Named in: 15 answers
Its own site cited: in 11 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on airtable.com

10,106

subdomains included

Content

1,950

counted in the table below

Documentation

6,354

Product · Integration

74 · 226

Kind	Pages	Last 90 days	Latest
Blog	702	0	2025-09-29
News or press	320	undated
Template or tool	310	undated
Report or ebook	164	undated
Podcast or video	125	undated
Webinar or virtual event	106	4	2026-10-06
Case study	77	undated
Comparison	64	undated
Glossary or explainer	49	undated
Conference or event	33	undated

Most recent

2026-10-06How airtable runs marketing on airtable webinar or virtual event
2026-09-29Building ai assisted workflow omni airtable webinar or virtual event
2026-09-01Get started in airtable webinar or virtual event
2026-08-13Emea get started in airtable webinar or virtual event
2025-09-29Airtable: Build Enterprise-ready AI Workflows, Apps & Agents blog
2025-05-14Airtable Pricing | Compare Plans, Features & Costs blog

Events in person

Upcoming

December 1, 2026Chief Product Officer Summit LondonLondon, UK
January 27, 2027Product-Led Summit Washington, D.C.Washington D.C.

Last twelve months

October 21, 2026Airspace LondonLondon, UK · hosted
October 15, 2026NYC Builder Crew: Bring a Problem Happy HourNew York · hosted
October 8, 2026Airtable Dublin Builder Crew MeetupDublin, IRL · hosted
October 7, 2026Airtable BuilderBase Stockholm with AirexpertStockholm, SE · hosted
September 30, 2026Bay Area Builder Crew: Backstage >> Creative Ops on AirtableSan Francisco · hosted
September 29, 2026Media & Entertainment ForumParis · hosted

As the event pages on airtable.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page airtable.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Airtable

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Airtable is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Build Enterprise-ready AI Workflows, Apps & Agents
airtable.com
For: teams
airtable.com
Price stated: Pricing airtable.com
Starting price: 20 airtable.com/pricing
Free plan or trial: Get started for free airtable.com
Integrations claimed: 5 airtable.com
Certifications: ISOHIPAASOC 2SAML-based single sign-onHIPAA Compliance
Hosting: EuropeanAustralianEuropean data residency
Customers named: Code and TheoryWarner Music GroupRejuvenationWilliams-Sonoma CompanyFlatiron HealthButternut BoxDaily MailDMG Media

What Airtable's own pages state, read September 28, 2026: airtable.com, airtable.com/pricing, airtable.com/platform, airtable.com/customer-stories, airtable.com/marketplace. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Airtable's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Airtable, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Airtable by email, built from the raw record of the edition. It shows:

where Airtable is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Airtable, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.