IT AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index Data platform Streaming › Enterprise September 2026 Edition

Streaming platforms for enterprise buyers

Asked as “event streaming platform”, and as “managed Kafka or streaming service”, on behalf of an enterprise B2B company. 42 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Clear leader
60% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Confluent Cloud60%12%59endorsed leader
02Apache Kafka14%19%43accepted challenger
03Redpanda10%16%44accepted challenger
04Amazon MSK5%6%34accepted challenger
05Azure Event Hubs2%19%36accepted challenger
06Amazon Kinesis Data Streams2%33%39criticized challenger
07Apache Pulsar2%35%31criticized challenger
Show the two products at 0%, ordered by negative rate
09Google Cloud Pub/Sub0%30%30criticized challenger
08Aiven for Apache Kafka0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

One product takes 60% of first choices here, so the chart would put eight markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Three products carry a negative rate above 25% in this category. Jump to the standing

02What they warned about

Eight of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.1 Fast and Llama 4 Maverick changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Amazon Kinesis Data Streams
33%
13 of 39 labels negative · 10 of 12 models · 4 hard negative
“**AWS Kinesis** has strict throughput limits per shard... can become astronomically expensive at massive, sustained enterprise scale.” Gemini 3.5 Flash, negative prompt
Apache Pulsar
35%
11 of 31 labels negative · 8 of 12 models · 2 hard negative
“Avoid self-managed Pulsar unless you have a dedicated streaming infrastructure team with prior Pulsar experience.” DeepSeek V4 Flash, negative prompt
RabbitMQ
88%
7 of 8 labels negative · 6 of 12 models · 4 hard negative
“trying to stretch traditional brokers to handle massive event sourcing... will overwhelm their memory models, cause severe performance degradation” Gemini 3.5 Flash, negative prompt
Confluent Cloud
12%
7 of 59 labels negative · 6 of 12 models · 2 hard negative
“Why you should avoid other popular options ... can result in "bill shock" for large companies with variable traffic.” GLM 4.7 FlashX, budget prompt

03What they cite

Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

67 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 996 links across 280 sites, every framing counted. Ranked by the number of answers carrying the site or page.

36 answers · 84 citations · 11 models
vendor site · Guideflow32 answers · 35 citations · 10 models
vendor site · AutoMQ27 answers · 43 citations · 9 models
27 answers · 37 citations · 10 models
26 answers · 33 citations · 10 models
20 answers · 22 citations · 9 models
vendor site · Redpanda17 answers · 22 citations · 8 models
vendor site · Estuary15 answers · 19 citations · 10 models
vendor site · Gravitee14 answers · 14 citations · 9 models
13 answers · 18 citations · 7 models
12 answers · 12 citations · 9 models
vendor site · Instaclustr10 answers · 22 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best event streaming platform for an enterprise B2B company?”Paraphrase“Which managed Kafka or streaming service would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade event streaming platforms and how do they differ?”Budget-constrained“What is the best event streaming platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an event streaming platform. What should we look at?”Negative“Which event streaming platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Apache Kafka, Bizzabo
Five alternativesAmazon Kinesis Data Streams, Apache Pulsar, Goldcast, ON24, Redpanda
Confluent CloudChanged
Two alternativesAmazon Kinesis Data Streams, Amazon MSK
Apache Kafka, Confluent Cloud
Three alternativesAmazon Kinesis Data Streams, Apache Flink, RisingWave
against: Apache Pulsar
Azure Event Hubs
One alternativeConfluent Cloud
no first choiceagainst: Apache Kafka
GPT-5.4 miniApache Kafka
Two alternativesAmazon Kinesis Data Streams, Confluent Cloud
Confluent CloudChanged
Two alternativesAmazon MSK, Azure Event Hubs
no first choiceagainst: RedpandaRedpanda
One alternativeApache Kafka on reserved infrastructure, often via Amazon MSK Provisioned
against: Confluent Cloud
no first choiceagainst: Amazon Kinesis / AWS-managed streaming options, Azure Event Hubs, Redpanda
Gemini 3.5 FlashConfluent Cloud
Three alternativesApache Pulsar, Redpanda, Solace PubSub+
Confluent CloudHeld
Three alternativesAiven for Apache Kafka, Amazon MSK, Redpanda
Apache Kafka / Confluent Cloud & Platform
Seven alternativesAmazon Kinesis Data Streams, Apache Pulsar, Azure Event Hubs, Google Cloud Pub/Sub, Redpanda, Solace PubSub+, WarpStream
Apache Pulsar
Two alternativesRedpanda, WarpStream
against: Apache Kafka
no first choiceagainst: ActiveMQ, Amazon Kinesis Data Streams, Apache Kafka, Apache Pulsar, Azure Event Hubs, Google Cloud Pub/Sub, RabbitMQ, Redis Streams
Perplexity SonarConfluent Cloud
Seven alternativesAmazon Kinesis Data Streams, Amazon MSK, Apache Flink, Apache Kafka, Azure Event Hubs, Google Cloud Pub/Sub, Solace PubSub+
Confluent CloudHeld
Two alternativesAmazon MSK, Instaclustr for Apache Kafka
Apache Kafka, Confluent Cloud
Seven alternativesAmazon Kinesis Data Streams, Apache Pulsar, Azure Event Hubs, Azure Stream Analytics, Google Cloud Dataflow, Google Cloud Pub/Sub, Redpanda
Apache Kafka
One alternativeConfluent Cloud
against: Amazon Kinesis Data Streams
no first choiceagainst: Amazon Kinesis Data Streams, Amazon SQS, Azure Event Hubs, Google Cloud Pub/Sub, NATS JetStream, RabbitMQ
Grok 4.1 FastApache Kafka, Confluent Cloud
Three alternativesAmazon Kinesis Data Streams, Amazon MSK, Redpanda
against: Apache Pulsar
Confluent CloudChanged
Three alternativesAiven for Apache Kafka, Instaclustr for Apache Kafka, Redpanda
against: Amazon MSK
Apache Kafka, Confluent Cloud
Seven alternativesAmazon Kinesis Data Streams, Amazon MSK, Apache Pulsar, Azure Event Hubs, Google Cloud Pub/Sub, Redpanda, StreamNative
Amazon Kinesis Data Streams, Amazon MSK
One alternativeGoogle Cloud Pub/Sub
against: Confluent Cloud, Google Cloud Pub/Sub
Confluent Cloud
Three alternativesAiven for Apache Kafka, Amazon MSK, Redpanda
against: Apache Kafka, Azure Event Hubs, Google Cloud Pub/Sub
against: Amazon Kinesis Data Streams, Apache Kafka, Apache Pulsar, Azure Event Hubs, Google Cloud Pub/Sub, NATS JetStream, Redis Streams
Mistral SmallConfluent Cloud
Two alternativesApache Kafka, Apache Pulsar
Confluent CloudHeld
Four alternativesBrightcove, IBM Video Streaming, Instaclustr for Apache Kafka, Upstash
Apache Kafka
Six alternativesAmazon Kinesis Data Streams, Apache Pulsar, Azure Event Hubs, Confluent Cloud, Google Cloud Pub/Sub, Redpanda
Confluent Cloud
One alternativeApache Kafka
against: Amazon Kinesis Data Streams, Apache Pulsar, Google Cloud Dataflow, Redpanda
no first choiceagainst: Amazon Kinesis Data Streams, Apache Kafka, Apache Pulsar, Redpanda
DeepSeek V4 FlashConfluent Cloud
Five alternativesAmazon Kinesis Data Streams, Amazon MSK, Azure Event Hubs, Google Cloud Pub/Sub, Redpanda
Confluent CloudHeld
Two alternativesAmazon MSK, Redpanda
Apache Kafka
Four alternativesAmazon MSK, Apache Pulsar, Confluent Cloud, Redpanda
Apache Kafka, Redpanda
One alternativeAmazon MSK
against: Amazon Kinesis Data Streams, Confluent Cloud, Google Cloud Pub/Sub
Confluent Cloud
Four alternativesAmazon MSK, Apache Pulsar, IBM Event Streams, Redpanda
against: Amazon Kinesis Data Streams, Apache Pulsar, AutoMQ, Azure Event Hubs, Confluent Cloud, Google Cloud Pub/Sub, NATS JetStream, RabbitMQ, Redpanda, WarpStream
Llama 4 MaverickAxualConfluent CloudChanged
Two alternativesAiven for Apache Kafka, Amazon MSK
against: Raff Managed Kafka
no first choiceApache Kafka
Three alternativesAmazon Kinesis Data Streams, Confluent Cloud, Redpanda
no first choice
Two alternativesIBM Event Streams, Streamkap Cloud
against: Amazon Kinesis Data Streams, Azure Event Hubs, Google Cloud Pub/Sub
Qwen 3.7 FlashConfluent Cloud
Four alternativesAmazon Kinesis Data Streams, Amazon MSK, Apache Kafka, Azure Event Hubs
Confluent CloudHeld
Two alternativesAmazon MSK, Azure Event Hubs
Apache Kafka, Confluent Cloud
Four alternativesAmazon Kinesis Data Streams, Apache Pulsar, Azure Event Hubs, Redpanda
Redpanda
Three alternativesAmazon MSK, Apache Kafka, Confluent Cloud
no first choiceagainst: Amazon Kinesis Data Streams, Apache Pulsar, Azure Stream Analytics, Google Cloud Pub/Sub, NATS, RabbitMQ
Kimi K2Confluent Cloud
Three alternativesAmazon Kinesis Data Streams, Apache Kafka, Redpanda
Confluent CloudHeld
Three alternativesAmazon MSK, Azure Event Hubs, Instaclustr for Apache Kafka
Apache Kafka, Confluent Cloud
Five alternativesAmazon Kinesis Data Streams, Apache Pulsar, Azure Event Hubs, Google Cloud Pub/Sub, Redpanda
Redpanda
Two alternativesAiven for Apache Kafka, Apache Pulsar
against: Amazon MSK, Confluent Cloud, Redpanda
Confluent Cloud
Six alternativesAmazon MSK, AutoMQ, Azure Event Hubs, Google Cloud Pub/Sub, Redpanda, WarpStream
against: Amazon Kinesis Data Streams, Apache Pulsar, Azure Stream Analytics, Google Cloud Dataflow, NATS JetStream, RabbitMQ, Redis Streams
GLM 4.7 FlashXConfluent Cloud
Five alternativesAmazon Kinesis Data Streams, Apache Kafka, Apache Pulsar, IBM Event Streams, Redpanda
Confluent CloudHeld
One alternativeAmazon MSK
against: Redpanda
Apache Kafka
Six alternativesAmazon Kinesis Data Streams, Amazon MSK, Apache Pulsar, Azure Event Hubs, Confluent Cloud, Google Cloud Pub/Sub
Amazon MSK
One alternativeRedpanda
against: Amazon Kinesis Data Streams, Apache Pulsar, Confluent Cloud
no first choiceagainst: AWS Lambda, Apache Kafka, Apache Pulsar, Google Cloud Functions, RabbitMQ, Redis Streams
MiniMax M2.5Confluent Cloud
Two alternativesAmazon Kinesis Data Streams, Apache Kafka
Confluent CloudHeld
Two alternativesAmazon MSK, Instaclustr for Apache Kafka
Apache Kafka, Confluent Cloud
Three alternativesAmazon Kinesis Data Streams, Azure Event Hubs, Google Cloud Pub/Sub
no first choiceno first choiceagainst: Amazon Kinesis Data Streams, Apache Kafka, Confluent Cloud
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:51yes1910 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 14:02yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:41yes2030 s
Direct recommendationPerplexity Sonarsonar2026-09-17 10:19yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 11:04yes3418 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 14:12yes1311 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:17yes1918 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:44yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:15yes1028 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 14:03yes1530 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 13:02yes14397 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 13:01yes825 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 13:05no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:56yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 10:45yes823 s
ParaphrasePerplexity Sonarsonar2026-09-17 12:41yes206 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 11:33yes2916 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 10:52yes106 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:27yes1924 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:44yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:58yes1028 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:00yes1522 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:30yes1594 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 10:40yes530 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 14:13yes1511 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 13:36yes510 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:34yes1639 s
ComparativePerplexity Sonarsonar2026-09-17 12:21yes207 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 10:59yes2614 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 09:57yes510 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 10:45yes2021 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:38yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:08yes1552 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:41yes2036 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 12:23no031 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:27yes516 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:32yes197 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 13:56yes36 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 11:52yes2031 s
Budget constrainedPerplexity Sonarsonar2026-09-17 13:11yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 13:04yes4120 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 11:46yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 10:59yes1820 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:51yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:48no041 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:21yes2439 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 11:35yes25169 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:23yes2389 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:47yes2815 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 10:26yes39 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 12:01no019 s
Scale constrainedPerplexity Sonarsonar2026-09-17 13:30yes208 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 11:05yes1812 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 13:51no010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 10:35yes2836 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 11:26yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 12:55yes549 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:05yes1581 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 12:57yes24127 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:12yes1037 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:37yes3713 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 13:41yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 11:32yes733 s
Negative framingPerplexity Sonarsonar2026-09-17 09:40yes128 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 12:04yes4017 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 09:52yes57 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 14:11yes2846 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:13yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:33yes2055 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:24yes3040 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 11:53yes25131 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:35yes24110 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Aiven read as Aiven for Apache Kafka
Amazon Kinesis read as Amazon Kinesis Data Streams
Instaclustr read as Instaclustr for Apache Kafka
Instaclustr (NetApp) read as Instaclustr for Apache Kafka
Unresolved, counted raw
AWS Lambda
Amazon Kinesis / AWS-managed streaming options
Apache Kafka / Confluent Cloud & Platform
Apache Kafka on reserved infrastructure, often via Amazon MSK Provisioned
Cloud Temple's Managed Kafka
EnterpriseTube
Google Cloud Functions
Google Cloud’s managed Kafka service
IBM Video Streaming
RisingWave
Streamkap Cloud
Discontinued, still offered
No shut-down product was recommended here.
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