Small business▼−18Since September 2026: 30% → 12%, −18 points. Past the 11-point floor: movement. Read over the models both editions asked.
12%from 30% in September 2026
Cleared the floor by 7 pointsRank 1 → 2 of 84
2 categories · RankedRedpanda
145Judge labels
29First choices
6Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
21% in Streaming for mid-market buyers
Rank 2 of 98 in the mid-market standingaccepted challenger
5 of 14 models made it the first choice on the direct prompt; 2% of its 51 labels there were negative.
What the models named instead of Redpanda →By buyer segmentStrongest at mid-market.
Small business2 of 88
18%52 labels
accepted challenger
Mid-market2 of 98
21%51 labels
accepted challenger
Enterprise2 of 81
9%40 labels
accepted challenger
In streaming · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Redpanda for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Streaming platforms | Data platform | 21% | 2 of 98 | 2% | 51 | accepted challenger | ▲+3Since September 2026: 17% → 20%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Telemetry pipelines | IT operations and endpoint | 0% | 71 of 124 | 0% | 1 | under 10 labels · led by OpenTelemetry Collector at 37% |
Movement
Since September 2026, Redpanda held within the floor in all two categories: no change cleared 11 points.
Best category · Streaming · by segment
Mid-market▲+3Since September 2026: 17% → 20%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
20%from 17% in September 2026
Inside the floor by 8 pointsRank 2 of 94, unchanged
Enterprise▲+1Since September 2026: 10% → 11%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
11%from 10% in September 2026
Inside the floor by 10 pointsRank 3 → 2 of 64
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Streaming | 17% | 20% | ▲+3Since September 2026: 17% → 20%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 98, unchanged |
| Telemetry pipelines | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 71 of 124, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Redpanda across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Redpanda across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 1 | 1 | 3 |
| Gemini 3.5 Flash | 3 | 3 | 0 | 0 | 6 |
| Perplexity Sonar | 0 | 0 | 2 | 0 | 2 |
| Grok 4.20 | 1 | 3 | 1 | 0 | 5 |
| Mistral Small | 0 | 3 | 0 | 0 | 3 |
| DeepSeek V4 Flash | 2 | 2 | 2 | 0 | 6 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 2 | 2 | 1 | 0 | 5 |
| Kimi K2 | 2 | 4 | 0 | 0 | 6 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 0 | 3 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 3 | 2 | 0 | 5 |
| Muse Glimmer 30B | 2 | 1 | 0 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct22 labels11
Paraphrase17 labels2
Comparative33 labels9not counted in share
Budget-constrained28 labels12
Scale-constrained24 labels4
Negative21 labels2not counted in share
First choiceAlternativeMentionNegative145 labels in all, every segment counted; 29 of the 40 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The Modern Alternative: Redpanda ... Choose Redpanda if: Your primary goal is real-time event processing between internal microservices” Qwen 3.7 Flash · Streaming · direct prompt · first choice
“Redpanda Cloud/self-hosted if you want Kafka compatibility with lower operational overhead and more predictable performance” Muse Glimmer 30B · Streaming · direct prompt · first choice
“Redpanda Cloud (BYOC or SaaS): Incredible developer experience, massive infrastructure cost savings, C++ performance” Gemini 3.5 Flash · Streaming · scale prompt · first choice
“Aiven or Redpanda - these provide enterprise-grade capabilities without the heavy infrastructure overhead” MiniMax M2.5 · Streaming · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Redpanda has recent advisories too, including crashes and data-loss bugs in specific versions/configurations.” GPT-5.4 mini · Streaming · negative prompt · soft negative
Named alongside
The products named in the same answers as Redpanda, over the 140 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Redpanda was named but was not.ShowHide
Named alongside
The products named in the same answers as Redpanda, over the 140 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Redpanda was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Redpanda. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 128 of the 140 answers that named Redpanda and are not a share of its labels.
Domains cited
redpanda.comYour site67
confluent.io57
devopsschool.com53
dacast.com45
automq.com44
guideflow.com42
airbyte.com32
byteplus.com29
apidog.com28
aws.amazon.com27
357 of the 424 domain citations in answers naming Redpanda came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
redpanda.com ranks 3 on Google for the category's searches. In the answers, Redpanda takes 21% of first choices and Confluent Cloud takes 39%.ShowHide
Search and answers
redpanda.com ranks 3 on Google for the category's searches. In the answers, Redpanda takes 21% of first choices and Confluent Cloud takes 39%.
ShowHideIn search
Google, US estimatesPosition for “event streaming platform”
3
Position for “event streaming platforms”
4
- Searches for its name, Google
- 368,000 a month (“redpanda”)
- AI search demand for its name, est.
- 191 a month
- Organic visits to its site
- about 10,658 a month
- Searches its site ranks for
- 1,972 · 203 in the top three
- Sites linking to it
- 2,972
- Paid Google search
- 1 searches its ads show for, about 3 clicks and $25 a month (estimate)
In answers
This editionShare of first choices
21%
rank 2 of 98 in streaming
Segment leader
39%
Confluent Cloud
- First choices
- 29 across its categories
- Named in
- 140 answers
- Its own site cited
- in 128 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on redpanda.com
12,349
subdomains included
Content
854
counted in the table below
Documentation
11,346
Product · Integration
6 · 6
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 444 | 22 | 2026-09-28 | ETL, Object storage | |
| Report or ebook | 160 | undated | ETL, Streaming | ||
| Conference or event | 104 | 0 | 2026-02-24 | ||
| Comparison | 37 | 1 | 2026-07-31 | Vector databases | |
| News or press | 37 | undated | |||
| Glossary or explainer | 29 | 6 | 2026-09-28 | ||
| Case study | 27 | 3 | 2026-09-22 | ||
| Webinar or virtual event | 12 | undated | |||
| Podcast or video | 4 | 0 | 2026-03-04 |
Most recent
Events in person
Last twelve months
- September 23, 2026 to September 24, 2026Big Data London 2026London
As the event pages on redpanda.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page redpanda.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Redpanda
What the judge wrote, as written, with how often. The vendor table decides that these count as Redpanda; a claim can dispute any of them.
Redpanda Cloud 9Redpanda Cloud Serverless 1Redpanda Serverless 1
Follow Redpanda
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Redpanda is its own company.ShowHide
The company
Redpanda is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- High-perf Agentic Data Plane & Streaming; a powerful, simple, and cost-efficient streaming data platform compatible with Kafka® APIs, eliminating Kafka complexity.
- For
- platform_engineering_and_sre, data_engineering_and_architects, ai_ml_and_agent_platform_teams, security_risk_and_compliance
- Free plan or trial
- Start Free redpanda.com/use-case/cloud-security
- Integrations claimed
- 300 redpanda.com
- Certifications
- SOC 2 Type 2HIPAAISO/IEC 27001:2022ISO/IEC 42001:2023
- Hosting
- 20+ regions
- Customers named
- LiveRampLaceworkNYSETeadsAkamai TechnologiesChess.comTruecallerZafin
- Not stated on the pages read
- Price, starting price
What Redpanda's own pages state, read September 28, 2026: redpanda.com, trust.redpanda.com, redpanda.com/use-case/cloud-security, redpanda.com/customers, redpanda.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Redpanda's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Redpanda, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Redpanda by email, built from the raw record of the edition. It shows:
- where Redpanda is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Redpanda, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Redpanda is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Redpanda is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideRedpanda is among the products AI models recommend first in Streaming platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.