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Index › Products › Amazon MSK · October 2026 Edition
Amazon · 1 category · Ranked

Amazon MSK

128Judge labels
4First choices
16Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
4% in Streaming for enterprise buyers
Rank 6 of 98 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 10% of its 42 labels there were negative.
What the models named instead of Amazon MSK →
By buyer segmentRead the same way at every buyer size.
Small business11 of 88
2%41 labels
criticized challenger
Mid-market6 of 98
2%42 labels
accepted challenger
Enterprise5 of 81
4%44 labels
accepted challenger
In streaming · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Amazon MSK for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Streaming platformsData platform2%6 of 9810%42accepted challenger▼−4Since September 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Amazon MSK held within the floor in its one category: no change cleared 11 points.

Best category · Streaming · by segment

Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 16 → 11 of 84
Mid-market▼−4Since September 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 6% in September 2026
Inside the floor by 7 pointsRank 4 → 6 of 94
Enterprise▼−1Since September 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 5% in September 2026
Inside the floor by 10 pointsRank 4 → 5 of 64

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Streaming6%2%▼−4Since September 2026: 6% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 4 → 6 of 98

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Amazon MSK across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501001
GPT-5.4 mini02103
Gemini 3.5 Flash01012
Perplexity Sonar01001
Grok 4.2012014
Mistral Small01102
DeepSeek V4 Flash02204
Llama 4 Maverick01001
Qwen 3.7 Flash02215
Kimi K214005
GLM 4.7 FlashX03014
MiniMax M2.501203
GPT-6 Luna02204
Muse Glimmer 30B02103

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct18 labels1
Paraphrase38 labels2
Comparative20 labels1not counted in share
Budget-constrained17 labels1
Scale-constrained19 labelsNone
Negative16 labels2not counted in share
First choiceAlternativeMentionNegative128 labels in all, every segment counted; 4 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I\u2019d start with Redpanda Cloud or Amazon MSK Serverless\u2014both give you strong capability without the enterprise price tag” Kimi K2 · Streaming · paraphrase prompt · first choice
“dominant standard, ~de facto leader with broad enterprise use ... For most enterprises, Kafka ecosystem reigns supreme.” Grok 4.20 · Streaming · comparative prompt · first choice
“If you are heavily invested in AWS, MSK Express delivers up to 3x higher throughput and integrates natively with AWS IAM.” Gemini 3.5 Flash · Streaming · paraphrase prompt · alternative
“If your B2B platform is hosted entirely within one cloud provider ... the native solutions are very competitive.” Qwen 3.7 Flash · Streaming · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“slashes infrastructure bills by up to 70% to 80% compared to standard Kafka or AWS MSK” Gemini 3.5 Flash · Streaming · budget prompt · soft negative
“standard Kafka hosting (like Confluent Cloud or AWS MSK) can get expensive quickly” Qwen 3.7 Flash · Streaming · budget prompt · soft negative
“Lock‑in to AWS; pricing can be opaque and tied to EC2/ELB costs.” GLM 4.7 FlashX · Streaming · direct prompt · soft negative
“Overkill/expensive for tiny loads” Grok 4.20 · Streaming · budget prompt · soft negative

Named alongside

The products named in the same answers as Amazon MSK, over the 127 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon MSK was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Confluent Cloud119 of 12760Compare →
Redpanda84 of 12721Compare →
Apache Kafka70 of 12722Compare →
Azure Event Hubs62 of 1271Not among the top eight
Google Cloud Pub/Sub59 of 1273Compare →
Apache Pulsar45 of 1270Compare →
Amazon Kinesis Data Streams42 of 1272Not among the top eight
Aiven for Apache Kafka39 of 1271Compare →
RabbitMQ19 of 1272Not among the top eight
NATS JetStream15 of 1272Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon MSK. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 111 of the 127 answers that named Amazon MSK and are not a share of its labels.

Domains cited

confluent.io53
redpanda.com49
automq.com38
devopsschool.com35
aws.amazon.comYour site33
dacast.com31
guideflow.com30
airbyte.com25
g2.com24
instaclustr.com24

309 of the 342 domain citations in answers naming Amazon MSK came from somebody else's page.

Pages cited

devopsschool.com/blog/top-10-event-streaming-platforms-features-pros-cons-comparison33
guideflow.com/blog/event-streaming-software26
airbyte.com/data-engineering-resources/best-data-streaming-platforms21
textql.com/wiki/event-streaming21
confluent.io/confluent-cloud18
cotocus.com/blog/top-10-event-streaming-platforms-features-pros-cons-comparison18
ciopages.com/buyer-guides/streaming-data-platform16
dacast.com/blog/how-to-live-stream-an-event16

Pages are listed as the models cited them.

Search and answers

aws.amazon.com is not in Google's top ten for any of the category's searches. In the answers, Amazon MSK takes 2% of first choices and Confluent Cloud takes 39%.
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In search

Google, US estimates
Position for “event streaming platform”
–
not in the top ten
Position for “event streaming platforms”
–
not in the top ten
Searches for its name, Google
880 a month (“amazon msk”)
AI search demand for its name, est.
71 a month
Organic visits to its site
about 9,238,321 a month
Searches its site ranks for
150,884 · 37,235 in the top three
Sites linking to it
282,981
Paid Google search
22 searches its ads show for, about 942 clicks and $20,476 a month (estimate)
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
2%
rank 6 of 98 in streaming
Segment leader
39%
Confluent Cloud
First choices
4 across its categories
Named in
127 answers
Its own site cited
in 111 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on aws.amazon.com
280,316
subdomains included
Content
42,799
counted in the table below
Documentation
2,345
Product · Integration
3,213 · 49,021
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog27,117undatedAPI gateways, ETL
Glossary or explainer6,521undatedETL, MFA
Case study2,47602019-03-01WAF, Observability
Webinar or virtual event2,057162026-07-01Streaming, API gateways
Comparison1,52102025-09-01Object storage, ETL
Conference or event1,48202025-11-01Vector databases
Report or ebook1,090162026-09-01WAF, NoSQL
Podcast or video351undatedETL
Template or tool15002025-05-01
News or press34undated

Most recent

Events in person

Last twelve months

As the event pages on aws.amazon.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page aws.amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name ETL (168); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 28, 2026.

Names read as Amazon MSK

What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon MSK; a claim can dispute any of them.
AWS MSK 16MSK 2AWS MSK Serverless 1AWS/MSK 1Amazon MSK (Kafka) 1Amazon MSK (Managed Streaming for Kafka) 1Amazon MSK (with Express) 1Amazon MSK / Google Cloud Managed Service for Apache Kafka 1Amazon MSK Serverless 1Apache Kafka / Confluent Cloud / Amazon MSK 1

Follow Amazon MSK

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Amazon is the company behind Amazon MSK.
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In its own words

Stated by the vendor, not checked
Free plan or trial
Free to join, pay only for what you use. aws.amazon.com
Hosting
North AmericaSouth AmericaEuropeMiddle EastAfricaAsia PacificAustralia and New Zealand
Not stated on the pages read
Positioning, who it is for, price, starting price, integrations, certifications, customers

What Amazon MSK's own pages state, read September 28, 2026: aws.amazon.com, aws.amazon.com/pricing, aws.amazon.com/security, aws.amazon.com/products, aws.amazon.com/s3/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon MSK's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon MSK, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Amazon MSK by email, built from the raw record of the edition. It shows:

  • where Amazon MSK is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Amazon MSK, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at aws.amazon.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.