Small business=heldSince September 2026: 6% → 5%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 6% in September 2026
Inside the floor by 11 pointsRank 5 → 7 of 84
Amazon · 2 categories · RankedAmazon Kinesis Data Streams
95Judge labels
4First choices
30Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
5% in Streaming for small business buyers
Rank 12 of 98 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 34% of its 38 labels there were negative.
What the models named instead of Amazon Kinesis Data Streams →By buyer segmentRead the same way at every buyer size.
Small business7 of 88
5%24 labels
accepted challenger
Mid-market12 of 98
2%38 labels
criticized challenger
Enterprise25 of 81
0%30 labels
criticized challenger
In streaming · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Amazon Kinesis Data Streams for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Streaming platforms | Data platform | 2% | 12 of 98 | 34% | 38 | criticized challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Telemetry pipelines | IT operations and endpoint | 0% | 77 of 124 | 0% | 1 | under 10 labels · led by OpenTelemetry Collector at 37% |
Movement
Since September 2026, Amazon Kinesis Data Streams held within the floor in all two categories: no change cleared 11 points.
Best category · Streaming · by segment
Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 9 → 11 of 94
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 6 → 19 of 64
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Streaming | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 12 of 98 |
| Telemetry pipelines | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 77 of 124, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Amazon Kinesis Data Streams across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Amazon Kinesis Data Streams across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 3 | 3 |
| Perplexity Sonar | 0 | 0 | 2 | 1 | 3 |
| Grok 4.20 | 1 | 2 | 0 | 1 | 4 |
| Mistral Small | 0 | 1 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 2 | 4 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 2 | 1 | 3 |
| Kimi K2 | 0 | 3 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 2 | 1 | 1 | 4 |
| GPT-6 Luna | 0 | 0 | 2 | 1 | 3 |
| Muse Glimmer 30B | 0 | 1 | 1 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct16 labelsNone
Paraphrase2 labels1
Comparative27 labels2not counted in share
Budget-constrained9 labelsNone
Scale-constrained17 labels3
Negative24 labelsNone
First choiceAlternativeMentionNegative95 labels in all, every segment counted; 4 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“or Kinesis (if AWS-heavy)” Grok 4.20 · Streaming · scale prompt · first choice
“AWS fully managed real-time streaming service... though it has lower throughput limits per shard compared to Kafka partitions.” Muse Glimmer 30B · Streaming · comparative prompt · alternative
“Auto-scaling, deep AWS integration (Lambda, Firehose), real-time ingestion | Vendor lock-in, higher cost for retention” Grok 4.20 · Streaming · comparative prompt · alternative
“Use Kinesis Data Streams \u2013 the free tier will let you ingest a few GB per month at no cost.” MiniMax M2.5 · Streaming · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“AWS Kinesis & Cloud-Walled Gardens (Avoid if Multi-Cloud)” Qwen 3.7 Flash · Streaming · negative prompt · hard negative
“AWS Kinesis, Azure Event Hubs (Vendor lock-in)” Gemini 3.5 Flash · Streaming · negative prompt · hard negative
“Kinesis has its own shard-based capacity model, quotas, and pricing dimensions; uneven partition keys can cause throughput exceptions.” GPT-6 Luna · Streaming · negative prompt · soft negative
“Simple, but comes with heavy cloud lock-in and lacks the rich open-source ecosystem of Kafka (e.g., AWS Kinesis, GCP Pub/Sub).” Gemini 3.5 Flash · Streaming · scale prompt · soft negative
Named alongside
The products named in the same answers as Amazon Kinesis Data Streams, over the 95 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Kinesis Data Streams was named but was not.ShowHide
Named alongside
The products named in the same answers as Amazon Kinesis Data Streams, over the 95 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Kinesis Data Streams was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Amazon Kinesis Data Streams. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 84 of the 95 answers that named Amazon Kinesis Data Streams and are not a share of its labels.
Domains cited
devopsschool.com49
dacast.com37
guideflow.com34
redpanda.com32
airbyte.com30
automq.com30
confluent.io28
apidog.com27
estuary.dev27
g2.com25
319 of the 319 domain citations in answers naming Amazon Kinesis Data Streams came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Amazon Kinesis Data Streams stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Amazon Kinesis Data Streams stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 720 a month (“amazon kinesis data streams”)
- AI search demand for its name, est.
- 16 a month
- Its own site
- It sits on Amazon's site (amazon.com), so there are no site figures for it alone
In answers
This editionShare of first choices
2%
rank 12 of 98 in streaming
Segment leader
39%
Confluent Cloud
- First choices
- 4 across its categories
- Named in
- 95 answers
- Its own site cited
- in 84 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Amazon Kinesis Data Streams
What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon Kinesis Data Streams; a claim can dispute any of them.
AWS Kinesis 10Amazon Kinesis 10Kinesis 6
Follow Amazon Kinesis Data Streams
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Amazon is the company behind Amazon Kinesis Data Streams.ShowHide
The company
Amazon is the company behind Amazon Kinesis Data Streams.
ShowHideOn record
Company records- Also from Amazon
- Amazon API Gateway, Amazon API Gateway HTTP APIs, Amazon AppStream 2.0, Amazon Athena, Amazon Athena Federated Query, Amazon Aurora, Amazon Aurora Serverless, Amazon Bedrock and 46 more
In its own words
Stated by the vendor, not checked- Hosting
- Kuzey Amerika: Amerika Birleşik DevletleriVerenigde Staten
- Not stated on the pages read
- Positioning, who it is for, price, starting price, free plan or trial, integrations, certifications, customers
What Amazon Kinesis Data Streams's own pages state, read September 28, 2026: advertising.amazon.com/resources/whats-new/create-custom-audiences-with-ncs-cpg-insights-stream-data, advertising.amazon.com/tr-tr/resources/whats-new/create-custom-audiences-with-ncs-cpg-insights-stream-data, advertising.amazon.com/es-es/resources/whats-new/create-custom-audiences-with-ncs-cpg-insights-stream-data, advertising.amazon.com/nl-nl/resources/whats-new/create-custom-audiences-with-ncs-cpg-insights-stream-data, advertising.amazon.com/de-de/resources/whats-new/create-custom-audiences-with-ncs-cpg-insights-stream-data. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Kinesis Data Streams's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Kinesis Data Streams, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Amazon Kinesis Data Streams by email, built from the raw record of the edition. It shows:
- where Amazon Kinesis Data Streams is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Amazon Kinesis Data Streams, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.