Every category where a model named VMware Carbon Black for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Endpoint detection and response	Security operations	0%	55 of 55	67%	9	under 10 labels · led by Microsoft Defender for Endpoint at 30%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Endpoint protection	IT operations and endpoint	0%	72 of 86	50%	2	under 10 labels · led by Microsoft Defender for Endpoint at 22%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, VMware Carbon Black held within the floor in all two categories: no change cleared 11 points.

Best category · EDR · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 36 → 46 of 46

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 48 → 52 of 52

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 38 → 39 of 43

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
EDR	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 48 → 55 of 55
Endpoint protection	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 76 → 72 of 86

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated VMware Carbon Black across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	0	1	1
Grok 4.20	0	1	1	2
Mistral Small	0	1	0	1
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	2	2
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	0	1	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase1 labelNone

Comparative7 labelsNone

Budget-constrained0 labelsNone

Scale-constrained3 labelsNone

Negative11 labelsNone

First choiceAlternativeMentionNegative23 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Carbon Black is worth a look.” DeepSeek V4 Flash · EDR · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“One user explicitly stated: "If your boss pitches Carbon Black, quit"” GLM 4.7 FlashX · EDR · negative prompt · hard negative

“avoid Cisco AMP, VMware Carbon Black, and VIPRE” Qwen 3.7 Flash · Endpoint protection · negative prompt · hard negative

“Why cautious? Frequently criticized for a complex, cluttered UI ("rocket surgery"), steep learning curve, and high alert noise.” Grok 4.20 · EDR · negative prompt · soft negative

“Ownership transition to Broadcom has created some uncertainty; market position has shifted toward mid-market” Qwen 3.7 Flash · EDR · comparative prompt · soft negative

Named alongside

The products named in the same answers as VMware Carbon Black, over the 23 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and VMware Carbon Black was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

SentinelOne Singularity17 of 234Not among the top eight

Microsoft Defender for Endpoint14 of 232Not among the top eight

CrowdStrike Falcon Insight12 of 236Not among the top eight

Palo Alto Networks Cortex XDR10 of 230Not among the top eight

Sophos Intercept X9 of 230Not among the top eight

CrowdStrike6 of 230Not among the top eight

Huntress Managed EDR6 of 230Not among the top eight

Trend Micro6 of 230Not among the top eight

Symantec Endpoint Security5 of 230Not among the top eight

CrowdStrike Falcon4 of 232Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named VMware Carbon Black. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 18 of the 23 answers that named VMware Carbon Black and are not a share of its labels.

Domains cited

kaseya.com8

paloaltonetworks.com8

reddit.com8

sentinelone.com8

senseon.io7

acronis.com6

cynet.com6

g2.com6

learn.g2.com6

tech-insider.org6

Sixty-nine of the sixty-nine domain citations in answers naming VMware Carbon Black came from somebody else's page.

Pages cited

kaseya.com/blog/best-edr-solutions8

senseon.io/blog/best-edr-solutions7

acronis.com/en/blog/posts/best-edr-endpoint-detection-and-response-solutions-in-20266

learn.g2.com/best-edr-software6

techrepublic.com/article/best-edr-software6

cynet.com/security-foundations/endpoint-security/top-6-edr-tools-compared5

decryptiondigest.com/blog/best-edr-platforms-20265

expertinsights.com/endpoint-security/the-top-endpoint-detection-and-response-solutions5

Pages are listed as the models cited them.

Search and answers

Where VMware Carbon Black stands in Google search beside where it stands in the models' answers.

ShowHide

In search

Google, US estimates

Searches for its name, Google: 590 a month (“vmware carbon black”)
AI search demand for its name, est.: 24 a month
Its own site: It sits on VMware's site (vmware.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 55 of 55 in EDR

Segment leader

30%

Microsoft Defender for Endpoint

First choices: 0 across its categories
Named in: 23 answers
Its own site cited: in 18 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as VMware Carbon Black

What the judge wrote, as written, with how often. The vendor table decides that these count as VMware Carbon Black; a claim can dispute any of them.

Carbon Black 1Carbon Black (VMware Carbon Black Cloud) 1Carbon Black (VMware) 1Carbon Black (VMware/Broadstorm) 1Carbon Black (under Broadcom / Symantec) 1Carbon Black/Broadcom 1VMware Carbon Black (now part of Broadcom) 1

Follow VMware Carbon Black

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

VMware is the company behind VMware Carbon Black.

ShowHide

On record

Company records

Also from VMware: VMware Aria Cost, VMware Avi Load Balancer, VMware Cloud Foundation, VMware ESXi, VMware Horizon, VMware Horizon / Omnissa Horizon, VMware Horizon/Omnissa, VMware NSX and 19 more

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when VMware Carbon Black's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as VMware Carbon Black, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for VMware Carbon Black by email, built from the raw record of the edition. It shows:

where VMware Carbon Black is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name VMware Carbon Black, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.